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Insider Trading - Purple Innovation Inc. (PRPL)

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"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
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PRPL Insider Trading Transactions for Purple Innovation Inc.
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Common stock purchase or sale:
Transaction
Date
Reported
DateTime
Company Symbol Insider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2019-11-19
Sale
2019-11-21
2:52 pm
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
7,552,136 $7 $52,864,952 0
(Direct)
View
2019-11-19
Sale
2019-11-21
2:54 pm
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
8,776,068 $7 $61,432,476 0
(Indirect
Direct)
View
2019-11-19
Sale
2019-11-21
2:56 pm
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
8,776,068 $7 $61,432,476 0
(Indirect
Direct)
View
2019-12-17
Sale
2019-12-19
4:01 pm
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
1,500,000 $7 $10,500,000 0
(Direct)
View
2019-12-17
Sale
2019-12-19
4:02 pm
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
1,500,000 $7 $10,500,000 0
(Indirect)
View
2019-12-17
Sale
2019-12-19
4:02 pm
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
1,500,000 $7 $10,500,000 0
(Indirect)
View
2020-03-13
Purchase(A)
2020-03-31
6:10 pm
Purple Innovation Inc. PRPL Kiedaisch Gary Alan
Director
20,000 $7.9408 $158,816 35,740
(Direct)
View
2020-03-13
Purchase(A)
2020-03-31
6:11 pm
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
3,000 $8.1025 $24,308 3,000
(Direct)
View
2020-03-13
Purchase(A)
2020-03-31
6:12 pm
Purple Innovation Inc. PRPL Megibow Joseph B
CEO
3,500 $8.5542 $29,940 103,500
(Direct)
View
2020-06-17
Sale
2020-06-18
5:32 pm
Purple Innovation Inc. PRPL McGarvey Casey Kale
Chief Legal Officer
300,000 $17 $5,100,000 0
(Direct)
View
2020-05-19
Sale
2020-06-23
4:09 pm
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
12,407,777 $10.5 $130,281,659 0
(Direct)
View
2020-05-19
Sale
2020-06-23
4:10 pm
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
12,407,777 $10.5 $130,281,659 0
(Indirect)
View
2020-05-19
Sale
2020-06-23
4:12 pm
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
12,407,777 $10.5 $130,281,659 0
(Indirect)
View
2020-08-20
Sale
2020-08-24
4:02 pm
Purple Innovation Inc. PRPL Pearce Tony Marion
10% Owner
3,150,450 $20.2 $63,639,092 13,600,000
(Indirect)
View
2020-08-20
Sale
2020-08-24
4:03 pm
Purple Innovation Inc. PRPL Pearce Terry Vernon
10% Owner
3,150,450 $20.2 $63,639,092 13,600,000
(Indirect)
View
2020-08-20
Sale
2020-08-24
4:03 pm
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
3,150,450 $20.2 $63,639,092 13,600,000
(Direct)
View
2020-09-14
Sale
2020-09-17
06:06 am
Purple Innovation Inc. PRPL InnoHold LLC
Former 10% Owner
13,600,000 $18.5 $251,600,000 0
(Direct)
View
2020-09-14
Sale
2020-09-17
06:07 am
Purple Innovation Inc. PRPL Pearce Terry Vernon
Former 10% Owner
13,600,000 $18.5 $251,600,000 0
(Indirect)
View
2020-09-14
Sale
2020-09-17
06:09 am
Purple Innovation Inc. PRPL Pearce Tony Marion
Former 10% Owner
13,600,000 $18.5 $251,600,000 0
(Indirect)
View
2020-09-15
Sale
2020-09-17
4:09 pm
Purple Innovation Inc. PRPL ZEPF PAUL J
Director
146,760 $24.32 $3,569,250 161,883
(Direct)
View
2020-09-14
Sale(A)
2020-09-22
4:19 pm
Purple Innovation Inc. PRPL Pearce Tony Marion
Former 10% Owner
13,600,000 $18.5 $251,600,000 0
(Indirect
Direct)
View
2020-09-14
Sale(A)
2020-09-22
4:20 pm
Purple Innovation Inc. PRPL Pearce Terry Vernon
Former 10% Owner
13,600,000 $18.5 $251,600,000 0
(Indirect
Direct)
View
2020-09-23
Sale
2020-09-25
4:13 pm
Purple Innovation Inc. PRPL ZEPF PAUL J
Director
73,240 $24.02 $1,758,910 88,643
(Direct)
View
2020-09-23
Sale
2020-09-25
4:24 pm
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
100,000 $23.94 $2,394,356 3,000
(Direct)
View
2020-09-23
Sale(A)
2020-09-28
1:45 pm
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
100,000 $23.94 $2,394,356 3,000
(Direct)
View
2020-09-28
Sale
2020-09-28
3:18 pm
Purple Innovation Inc. PRPL ZEPF PAUL J
Director
26,760 $24.52 $656,209 61,883
(Direct)
View
2020-05-18
Sale
2020-09-30
6:58 pm
Purple Innovation Inc. PRPL Legg John A.
COO
25,000 $22.72 $567,900 2,980
(Direct)
View
2020-05-18
Sale
2020-09-30
6:58 pm
Purple Innovation Inc. PRPL White Verdi Ray III
Chief Retail Officer
17,000 $20.85 $354,450 0
(Direct)
View
(A) Indicate amendment filing.

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
Company Symnbol Insider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2019-11-19
Other
2019-11-19
4:40 pm
N/A
N/A
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Coliseum Co-Invest Debt Fund L.P.
Gray Adam
Director
10% Owner
2,000,000 $7 8,226,149
(Indirect)
View
2019-11-19
Conversion
2019-11-21
2:52 pm
N/A
N/A
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
7,552,136 $0 0
(Direct)
View
2019-11-19
Conversion
2019-11-21
2:52 pm
N/A
N/A
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
7,552,136 $0 0
(Direct)
View
2019-11-19
Conversion
2019-11-21
2:54 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
1,223,932 $0 0
(Direct)
View
2019-11-19
Conversion
2019-11-21
2:54 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
7,552,136 $0 0
(Indirect)
View
2019-11-19
Conversion
2019-11-21
2:54 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
1,223,932 $0 0
(Direct)
View
2019-11-19
Conversion
2019-11-21
2:54 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
7,552,136 $0 0
(Indirect)
View
2019-11-19
Conversion
2019-11-21
2:56 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
1,223,932 $0 0
(Direct)
View
2019-11-19
Conversion
2019-11-21
2:56 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
7,552,136 $0 0
(Indirect)
View
2019-11-19
Conversion
2019-11-21
2:56 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
1,223,932 $0 0
(Direct)
View
2019-11-19
Conversion
2019-11-21
2:56 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
7,552,136 $0 0
(Indirect)
View
2019-12-17
Conversion
2019-12-19
4:01 pm
N/A
N/A
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
1,500,000 $0 0
(Direct)
View
2019-12-17
Conversion
2019-12-19
4:01 pm
N/A
N/A
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
1,500,000 $0 0
(Direct)
View
2019-12-17
Conversion
2019-12-19
4:02 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
1,500,000 $0 0
(Indirect)
View
2019-12-17
Conversion
2019-12-19
4:02 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
1,500,000 $0 0
(Indirect)
View
2019-12-17
Conversion
2019-12-19
4:02 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
1,500,000 $0 0
(Indirect)
View
2019-12-17
Conversion
2019-12-19
4:02 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
1,500,000 $0 0
(Indirect)
View
2020-03-13
Option Award
2020-03-16
3:57 pm
N/A
N/A
Purple Innovation Inc. PRPL Kiedaisch Gary Alan
Director
20,000 $7.9408 35,740
(Direct)
View
2020-03-13
Option Award
2020-03-16
3:58 pm
N/A
N/A
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
524 $8.02 3,000
(Direct)
View
2020-03-13
Option Award
2020-03-16
3:58 pm
N/A
N/A
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
2,476 $8.12 3,000
(Direct)
View
2020-03-13
Option Award
2020-03-17
4:01 pm
N/A
N/A
Purple Innovation Inc. PRPL Megibow Joseph B
CEO
250 $8.5 103,500
(Direct)
View
2020-03-13
Option Award
2020-03-17
4:01 pm
N/A
N/A
Purple Innovation Inc. PRPL Megibow Joseph B
CEO
3,250 $8.5584 103,500
(Direct)
View
2020-05-18
Option Award
2020-05-20
9:48 pm
N/A
N/A
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Coliseum Co-Invest Debt Fund L.P.
Coliseum Capital Co-Invest III L.P.
Gray Adam
Director
10% Owner
3,826 $0 10,029,975
(Indirect)
View
2020-05-18
Other
2020-05-20
9:48 pm
N/A
N/A
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Coliseum Co-Invest Debt Fund L.P.
Coliseum Capital Co-Invest III L.P.
Gray Adam
Director
10% Owner
1,800,000 $10.5 10,029,975
(Indirect)
View
2020-06-17
Conversion
2020-06-18
5:32 pm
N/A
N/A
Purple Innovation Inc. PRPL McGarvey Casey Kale
Chief Legal Officer
300,000 $0 0
(Direct)
View
2020-06-17
Conversion
2020-06-18
5:32 pm
N/A
N/A
Purple Innovation Inc. PRPL McGarvey Casey Kale
Chief Legal Officer
300,000 $0 0
(Direct)
View
2020-05-19
Conversion
2020-06-23
4:09 pm
N/A
N/A
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
10,789,372 $0 0
(Direct)
View
2020-05-19
Conversion
2020-06-23
4:09 pm
N/A
N/A
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
1,618,405 $0 0
(Direct)
View
2020-05-19
Conversion
2020-06-23
4:09 pm
N/A
N/A
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
10,789,372 $0 0
(Direct)
View
2020-05-19
Conversion
2020-06-23
4:09 pm
N/A
N/A
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
1,618,405 $0 0
(Direct)
View
2020-05-19
Conversion
2020-06-23
4:10 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
10,789,372 $0 0
(Indirect)
View
2020-05-19
Conversion
2020-06-23
4:10 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
1,618,405 $0 0
(Indirect)
View
2020-05-19
Conversion
2020-06-23
4:10 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
10,789,372 $0 0
(Indirect)
View
2020-05-19
Conversion
2020-06-23
4:10 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
1,618,405 $0 0
(Indirect)
View
2020-05-19
Conversion
2020-06-23
4:12 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
10,789,372 $0 0
(Indirect)
View
2020-05-19
Conversion
2020-06-23
4:12 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
1,618,405 $0 0
(Indirect)
View
2020-05-19
Conversion
2020-06-23
4:12 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
10,789,372 $0 0
(Indirect)
View
2020-05-19
Conversion
2020-06-23
4:12 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
1,618,405 $0 0
(Indirect)
View
2020-08-20
Conversion
2020-08-24
4:02 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
10% Owner
16,750,450 $0 13,600,000
(Indirect)
View
2020-08-20
Conversion
2020-08-24
4:02 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
10% Owner
16,750,450 $0 13,600,000
(Indirect)
View
2020-08-20
Conversion
2020-08-24
4:03 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
10% Owner
16,750,450 $0 13,600,000
(Indirect)
View
2020-08-20
Conversion
2020-08-24
4:03 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
10% Owner
16,750,450 $0 13,600,000
(Indirect)
View
2020-08-20
Conversion
2020-08-24
4:03 pm
N/A
N/A
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
16,750,450 $0 13,600,000
(Direct)
View
2020-08-20
Conversion
2020-08-24
4:03 pm
N/A
N/A
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
16,750,450 $0 13,600,000
(Direct)
View
2020-09-23
Exercise
2020-09-25
4:24 pm
N/A
N/A
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
51,310 $8.17 3,000
(Direct)
View
2020-09-23
Exercise
2020-09-25
4:24 pm
N/A
N/A
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
48,690 $8.17 3,000
(Direct)
View
2020-09-23
Exercise
2020-09-25
4:24 pm
N/A
2024-10-01
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
51,310 $8.17 3,000
(Direct)
View
2020-09-23
Exercise
2020-09-25
4:24 pm
N/A
2024-10-01
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
48,690 $8.17 3,000
(Direct)
View
2020-05-18
Option Award
2020-09-28
1:43 pm
N/A
2025-05-18
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
18,293 $13.12 18,293
(Direct)
View
2020-09-23
Exercise
2020-09-28
1:45 pm
N/A
N/A
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
51,310 $8.17 3,000
(Direct)
View
2020-09-23
Exercise
2020-09-28
1:45 pm
N/A
N/A
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
48,690 $8.17 3,000
(Direct)
View
2020-09-23
Exercise
2020-09-28
1:45 pm
N/A
2024-10-01
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
51,310 $8.17 3,000
(Direct)
View
2020-09-23
Exercise
2020-09-28
1:45 pm
N/A
2024-10-01
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
48,690 $8.17 3,000
(Direct)
View
2020-05-18
Option Award
2020-09-28
1:47 pm
N/A
2025-05-18
Purple Innovation Inc. PRPL McGarvey Casey Kale
Chief Legal Officer
15,777 $13.12 15,777
(Direct)
View
2020-05-18
Option Award
2020-09-29
10:10 am
N/A
N/A
Purple Innovation Inc. PRPL Kiedaisch Gary Alan
Director
3,826 $0 19,566
(Direct)
View
2020-05-18
Option Award
2020-09-29
2:30 pm
N/A
N/A
Purple Innovation Inc. PRPL HOLLINGSWORTH CLAUDIA
Director
4,208 $0 19,918
(Indirect)
View
2020-05-18
Option Award
2020-09-29
6:00 pm
N/A
N/A
Purple Innovation Inc. PRPL DICAMILLO GARY T
Director
4,782 $0 78,642
(Direct)
View
2020-05-18
Exercise
2020-09-30
6:58 pm
N/A
N/A
Purple Innovation Inc. PRPL Legg John A.
COO
15,000 $5.75 2,980
(Direct)
View
2020-05-18
Exercise
2020-09-30
6:58 pm
N/A
N/A
Purple Innovation Inc. PRPL Legg John A.
COO
10,000 $5.75 2,980
(Direct)
View
2020-05-18
Option Award
2020-09-30
6:58 pm
N/A
2025-05-18
Purple Innovation Inc. PRPL Legg John A.
COO
16,006 $13.12 2,980
(Direct)
View
2020-05-18
Exercise
2020-09-30
6:58 pm
N/A
2024-02-21
Purple Innovation Inc. PRPL Legg John A.
COO
15,000 $5.75 2,980
(Direct)
View
2020-05-18
Exercise
2020-09-30
6:58 pm
N/A
2024-02-21
Purple Innovation Inc. PRPL Legg John A.
COO
10,000 $5.75 2,980
(Direct)
View
2020-05-18
Exercise
2020-09-30
6:58 pm
N/A
N/A
Purple Innovation Inc. PRPL White Verdi Ray III
Chief Retail Officer
17,000 $6.65 0
(Direct)
View
2020-05-18
Option Award
2020-09-30
6:58 pm
N/A
2025-05-18
Purple Innovation Inc. PRPL White Verdi Ray III
Chief Retail Officer
12,576 $13.12 0
(Direct)
View
2020-05-18
Exercise
2020-09-30
6:58 pm
N/A
2024-05-10
Purple Innovation Inc. PRPL White Verdi Ray III
Chief Retail Officer
17,000 $6.65 0
(Direct)
View
2020-05-18
Option Award
2020-10-01
12:05 pm
N/A
N/A
Purple Innovation Inc. PRPL Anthos Pano
Director
3,826 $0 32,262
(Direct)
View
2020-05-18
Option Award
2020-10-01
7:15 pm
N/A
2025-05-18
Purple Innovation Inc. PRPL Megibow Joseph B
CEO
34,299 $13.12 179,340
(Direct)
View
2020-05-18
Option Award
2020-10-01
7:15 pm
N/A
2025-10-01
Purple Innovation Inc. PRPL Megibow Joseph B
CEO
179,340 $21.7 179,340
(Direct)
View
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