Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>
Common stock purchase or sale:
| Transaction Date | Reported DateTime | Company | Symbol | Insider Relationship | Shares Traded | Average Price | Total Amount | Shares Owned | Filing |
| 2023-05-15 Purchase | 2023-05-17 08:02 am | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 50,000 | $2.9733 | $148,665 | 240,474 (Direct) | View |
| 2023-05-16 Purchase | 2023-05-16 8:35 pm | Purple Innovation Inc. | PRPL | DARLING SETH LANE Director | 17,000 | $3.025 | $51,425 | 17,000 (Direct) | View |
| 2023-05-15 Purchase | 2023-05-15 5:10 pm | Purple Innovation Inc. | PRPL | Pate R Carter Director | 16,949 | $2.95 | $50,000 | 16,949 (Direct) | View |
| 2023-03-23 Purchase | 2023-03-27 4:01 pm | Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer | 138,598 | $2.7499 | $381,129 | 138,598 (Direct) | View |
| 2023-03-23 Purchase | 2023-03-27 4:00 pm | Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail | 23,077 | $2.7698 | $63,919 | 23,077 (Direct) | View |
| 2023-02-13 Purchase | 2023-02-14 08:31 am | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Shackelton Christopher S Director 10% Owner | 5,960,320 | $4.5 | $26,821,440 | 46,814,450 (Indirect) | View |
| 2022-09-16 Purchase | 2022-09-20 4:19 pm | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 30,000 | $2.85 | $85,500 | 78,718 (Direct) | View |
| 2022-09-07 Purchase | 2022-09-09 4:01 pm | Purple Innovation Inc. | PRPL | DICAMILLO GARY T Director | 10,000 | $2.66 | $26,600 | 113,083 (Direct) | View |
| 2022-09-06 Purchase | 2022-09-09 4:00 pm | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 2,000 | $2.74 | $5,480 | 14,000 (Direct) | View |
Stock options: Exercise, Award, Grant, Conversion
| Transaction Date | Reported DateTime | Exercisable Expiration | Company | Symnbol | Insider Relationship | Shares Traded | Conversion Price | Shares Owned | Filing |
| 2023-05-15 Exercise | 2023-05-15 11:44 am | N/A N/A | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | 9,826 | $0 | 29,480 (Direct) | View |
| 2023-04-27 Other | 2023-05-01 4:06 pm | N/A N/A | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Shackelton Christopher S Director 10% Owner | 468,145 | $0.1 | 468,145 (Indirect) | View |
| 2023-04-27 Other | 2023-05-01 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | ZEPF PAUL J Director | 959 | $0 | 959 (Direct) | View |
| 2023-04-27 Other | 2023-05-01 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 1,905 | $0 | 1,905 (Direct) | View |
| 2023-04-27 Other | 2023-05-01 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | DICAMILLO GARY T Director | 1,131 | $0 | 1,131 (Direct) | View |
| 2023-04-27 Other | 2023-05-01 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 1,811 | $0 | 1,811 (Direct) | View |
| 2023-04-27 Other | 2023-05-01 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | HOLLINGSWORTH CLAUDIA Director | 418 | $0 | 418 (Indirect) | View |
| 2023-04-27 Other | 2023-05-01 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Anthos Pano Director | 299 | $0 | 299 (Direct) | View |
| 2023-04-27 Other | 2023-05-01 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer | 1,386 | $0 | 1,386 (Direct) | View |
| 2023-04-27 Other | 2023-05-01 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 268 | $0 | 268 (Direct) | View |
| 2023-04-27 Other | 2023-05-01 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 55 | $0 | 55 (Direct) | View |
| 2023-04-27 Other | 2023-05-01 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | ZIER DAWN M. Director | 424 | $0 | 424 (Direct) | View |
| 2023-04-27 Other | 2023-05-01 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail | 231 | $0 | 231 (Direct) | View |
| 2023-03-25 Exercise | 2023-03-27 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 166,666 | $0 | 228,808 (Direct) | View |
| 2023-03-15 Exercise | 2023-03-16 7:54 pm | N/A N/A | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 7,418 | $0 | 99,954 (Direct) | View |
| 2023-03-15 Exercise | 2023-03-16 5:48 pm | N/A N/A | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 4,884 | $0 | 14,653 (Direct) | View |
| 2023-03-15 Exercise | 2023-03-16 5:47 pm | N/A N/A | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 10,665 | $0 | 48,173 (Direct) | View |
| 2022-06-02 Option Award(A) | 2023-03-15 3:20 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 187,060 | $0 | 187,060 (Direct) | View |
| 2022-03-25 Disposition(A) | 2023-03-15 3:19 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 777,060 | $0 | 222,940 (Direct) | View |
| 2022-05-26 Option Award | 2023-03-14 12:33 pm | N/A N/A | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 21,795 | $0 | 21,795 (Direct) | View |
| 2022-11-11 Option Award | 2022-11-29 4:16 pm | N/A N/A | Purple Innovation Inc. | PRPL | Krausz Keira Chief Marketing Officer | 75,757 | $0 | 75,757 (Direct) | View |
| 2022-10-25 Exercise | 2022-10-27 7:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 2,177 | $0 | 20,531 (Direct) | View |
| 2022-10-01 Tax Withholding | 2022-10-03 5:29 pm | N/A N/A | Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer | 78 | $4.05 | 11,432 (Direct) | View |
| 2022-10-01 Exercise | 2022-10-03 5:29 pm | N/A N/A | Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer | 268 | $0 | 11,432 (Direct) | View |
| 2022-09-01 Tax Withholding | 2022-09-02 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer | 77 | $3.44 | 11,510 (Direct) | View |
| 2022-09-01 Exercise | 2022-09-02 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer | 268 | $0 | 11,510 (Direct) | View |
| 2022-08-19 Option Award | 2022-08-19 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | NUSSBAUM BENNETT Interim CFO | 20,000 | $0 | 20,000 (Direct) | View |
| 2022-08-01 Tax Withholding | 2022-08-02 1:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer | 77 | $3.52 | 11,587 (Direct) | View |
| 2022-08-01 Exercise | 2022-08-02 1:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer | 268 | $0 | 11,587 (Direct) | View |