Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>
Common stock purchase or sale:
| Transaction Date | Reported DateTime | Company | Symbol | Insider Relationship | Shares Traded | Average Price | Total Amount | Shares Owned | Filing |
| 2022-05-24 Purchase | 2022-05-26 4:55 pm | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 3,000 | $4.45 | $13,350 | 12,000 (Direct) | View |
| 2022-05-24 Purchase | 2022-05-26 4:47 pm | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner | 1,676,674 | $4.6597 | $7,812,819 | 40,854,130 (Indirect) | View |
| 2022-05-19 Purchase | 2022-05-20 8:23 pm | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner | 778,000 | $4.8526 | $3,775,360 | 39,177,456 (Indirect) | View |
| 2022-05-17 Purchase | 2022-05-19 4:50 pm | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 6,000 | $4.85 | $29,100 | 9,000 (Direct) | View |
| 2022-03-31 Purchase(A) | 2022-05-19 3:56 pm | Purple Innovation Inc. | PRPL | Anthos Pano Director | 3,278 | $6.0147 | $19,716 | 11,973 (Direct) | View |
| 2020-11-23 Sale(A) | 2022-05-19 3:55 pm | Purple Innovation Inc. | PRPL | Anthos Pano Director | 9,000 | $28.51 | $256,624 | 24,080 (Direct) | View |
| 2022-05-16 Purchase | 2022-05-18 8:01 pm | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner | 3,354,784 | $4.6599 | $15,632,797 | 38,399,456 (Indirect) | View |
| 2022-05-13 Purchase | 2022-05-16 7:05 pm | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 3,000 | $4.4 | $13,200 | 3,000 (Direct) | View |
| 2022-05-12 Purchase | 2022-05-16 4:22 pm | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner | 4,098,927 | $3.9035 | $16,000,280 | 35,026,725 (Indirect) | View |
| 2022-03-31 Purchase | 2022-04-04 4:00 pm | Purple Innovation Inc. | PRPL | Anthos Pano Director | 3,278 | $6.0147 | $19,716 | 29,552 (Direct) | View |
| 2022-03-30 Purchase | 2022-03-31 4:59 pm | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner | 650,000 | $6.47 | $4,205,500 | 30,927,798 (Indirect) | View |
| 2022-03-07 Purchase | 2022-03-09 4:00 pm | Purple Innovation Inc. | PRPL | ZEPF PAUL J Director | 10,000 | $6.669 | $66,690 | 72,831 (Direct) | View |
Stock options: Exercise, Award, Grant, Conversion
| Transaction Date | Reported DateTime | Exercisable Expiration | Company | Symnbol | Insider Relationship | Shares Traded | Conversion Price | Shares Owned | Filing |
| 2022-03-25(A) Option Award | 2022-06-13 5:49 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 1,000,000 | $0 | 1,000,000 (Direct) | View |
| 2022-06-02(A) Option Award | 2022-06-13 5:48 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 187,060 | $0 | 410,000 (Direct) | View |
| 2022-06-06 Option Award | 2022-06-08 1:21 pm | N/A N/A | Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer | 107,758 | $0 | 107,758 (Direct) | View |
| 2022-06-02 Option Award | 2022-06-03 5:19 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 187,060 | $0 | 410,000 (Direct) | View |
| 2022-05-28 Tax Withholding | 2022-06-01 9:30 pm | N/A N/A | Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer | 76 | $4.775 | 21,389 (Direct) | View |
| 2022-05-28 Tax Withholding | 2022-06-01 9:30 pm | N/A N/A | Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer | 1,049 | $6.02 | 21,389 (Direct) | View |
| 2022-05-28 Exercise | 2022-06-01 9:30 pm | N/A N/A | Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer | 3,484 | $0 | 21,389 (Direct) | View |
| 2022-05-26 Option Award | 2022-05-31 2:04 pm | N/A N/A | Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer | 35,112 | $0 | 30,328 (Direct) | View |
| 2022-05-26 Option Award | 2022-05-31 1:09 pm | N/A N/A | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 74,086 | $0 | 74,086 (Direct) | View |
| 2022-05-26 Option Award | 2022-05-31 12:46 pm | N/A N/A | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 44,452 | $0 | 44,452 (Direct) | View |
| 2022-05-26 Option Award | 2022-05-31 12:43 pm | N/A N/A | Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer | 46,365 | $0 | 46,365 (Direct) | View |
| 2021-05-28(A) Option Award | 2022-05-31 11:20 am | N/A N/A | Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer | 12,865 | $0 | 12,865 (Direct) | View |
| 2022-03-15 Exercise | 2022-05-24 3:24 pm | N/A N/A | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 1,262 | $0 | 1,895 (Direct) | View |
| 2022-05-17 Option Award | 2022-05-19 7:34 pm | N/A N/A | Purple Innovation Inc. | PRPL | Anthos Pano Director | 17,947 | $0 | 29,920 (Direct) | View |
| 2022-05-17 Option Award | 2022-05-19 7:33 pm | N/A N/A | Purple Innovation Inc. | PRPL | HOLLINGSWORTH CLAUDIA Director | 17,947 | $0 | 41,833 (Indirect) | View |
| 2022-05-17 Option Award | 2022-05-19 7:32 pm | N/A N/A | Purple Innovation Inc. | PRPL | ZEPF PAUL J Director | 23,075 | $0 | 95,906 (Direct) | View |
| 2022-05-17 Option Award | 2022-05-19 7:31 pm | N/A N/A | Purple Innovation Inc. | PRPL | DICAMILLO GARY T Director | 19,998 | $0 | 103,083 (Direct) | View |
| 2022-05-17 Option Award | 2022-05-19 7:30 pm | N/A N/A | Purple Innovation Inc. | PRPL | ZIER DAWN M. Director | 17,947 | $0 | 42,389 (Direct) | View |
| 2018-05-18(A) Option Award | 2022-05-19 3:53 pm | N/A N/A | Purple Innovation Inc. | PRPL | Anthos Pano Director | 7,645 | $0 | 21,015 (Direct) | View |
| 2022-05-16 Option Award | 2022-05-18 8:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner | 17,947 | $0 | 38,399,456 (Indirect) | View |
| 2022-05-12 Option Award | 2022-05-18 5:25 pm | N/A N/A | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | 84,229 | $0 | 84,229 (Direct) | View |
| 2022-04-08 Disposition | 2022-04-08 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 777,060 | $0 | 222,940 (Direct) | View |
| 2022-04-03 Exercise | 2022-04-05 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 7,936 | $0 | 23,808 (Direct) | View |
| 2022-03-25(A) Disposition | 2022-04-05 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 23,808 | $0 | 7,936 (Direct) | View |
| 2022-03-29 Other | 2022-03-29 4:23 pm | N/A N/A | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner | 7,000,000 | $6.1 | 37,277,798 (Indirect) | View |
| 2022-03-25 Option Award | 2022-03-29 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 1,000,000 | $0 | 1,000,000 (Direct) | View |
| 2022-03-15 Exercise | 2022-03-17 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 1,018 | $0 | 50,756 (Direct) | View |
| 2022-03-15 Exercise | 2022-03-17 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Legg John A. Chief Operating Officer | 1,018 | $0 | 5,683 (Direct) | View |
| 2022-03-15 Tax Withholding | 2022-03-17 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Legg John A. Chief Operating Officer | 353 | $6.81 | 5,683 (Direct) | View |
| 2022-03-15 Exercise | 2022-03-17 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer | 1,608 | $0 | 2,133 (Direct) | View |
| 2022-03-15 Tax Withholding | 2022-03-17 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer | 279 | $6.81 | 2,133 (Direct) | View |