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Insider Trading - Purple Innovation Inc. (PRPL)
| | "Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise" - Peter Lynch What is insider trading>> |
Common stock purchase or sale:
| Transaction Date | Reported DateTime | Company | Symbol | Insider Relationship | Shares Traded | Average Price | Total Amount | Shares Owned | Filing |
| 2019-11-19 Sale | 2019-11-21 2:52 pm | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 7,552,136 | $7 | $52,864,952 | 0 (Direct) | View |
| 2019-11-19 Sale | 2019-11-21 2:54 pm | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 8,776,068 | $7 | $61,432,476 | 0 (Indirect Direct) | View |
| 2019-11-19 Sale | 2019-11-21 2:56 pm | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 8,776,068 | $7 | $61,432,476 | 0 (Indirect Direct) | View |
| 2019-12-17 Sale | 2019-12-19 4:01 pm | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 1,500,000 | $7 | $10,500,000 | 0 (Direct) | View |
| 2019-12-17 Sale | 2019-12-19 4:02 pm | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 1,500,000 | $7 | $10,500,000 | 0 (Indirect) | View |
| 2019-12-17 Sale | 2019-12-19 4:02 pm | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 1,500,000 | $7 | $10,500,000 | 0 (Indirect) | View |
| 2020-03-13 Purchase(A) | 2020-03-31 6:10 pm | Purple Innovation Inc. | PRPL | Kiedaisch Gary Alan Director | 20,000 | $7.9408 | $158,816 | 35,740 (Direct) | View |
| 2020-03-13 Purchase(A) | 2020-03-31 6:11 pm | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 3,000 | $8.1025 | $24,308 | 3,000 (Direct) | View |
| 2020-03-13 Purchase(A) | 2020-03-31 6:12 pm | Purple Innovation Inc. | PRPL | Megibow Joseph B CEO | 3,500 | $8.5542 | $29,940 | 103,500 (Direct) | View |
| 2020-06-17 Sale | 2020-06-18 5:32 pm | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 300,000 | $17 | $5,100,000 | 0 (Direct) | View |
| 2020-05-19 Sale | 2020-06-23 4:09 pm | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 12,407,777 | $10.5 | $130,281,659 | 0 (Direct) | View |
| 2020-05-19 Sale | 2020-06-23 4:10 pm | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 12,407,777 | $10.5 | $130,281,659 | 0 (Indirect) | View |
| 2020-05-19 Sale | 2020-06-23 4:12 pm | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 12,407,777 | $10.5 | $130,281,659 | 0 (Indirect) | View |
| 2020-08-20 Sale | 2020-08-24 4:02 pm | Purple Innovation Inc. | PRPL | Pearce Tony Marion 10% Owner | 3,150,450 | $20.2 | $63,639,092 | 13,600,000 (Indirect) | View |
| 2020-08-20 Sale | 2020-08-24 4:03 pm | Purple Innovation Inc. | PRPL | Pearce Terry Vernon 10% Owner | 3,150,450 | $20.2 | $63,639,092 | 13,600,000 (Indirect) | View |
| 2020-08-20 Sale | 2020-08-24 4:03 pm | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 3,150,450 | $20.2 | $63,639,092 | 13,600,000 (Direct) | View |
| 2020-09-14 Sale | 2020-09-17 06:06 am | Purple Innovation Inc. | PRPL | InnoHold LLC Former 10% Owner | 13,600,000 | $18.5 | $251,600,000 | 0 (Direct) | View |
| 2020-09-14 Sale | 2020-09-17 06:07 am | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Former 10% Owner | 13,600,000 | $18.5 | $251,600,000 | 0 (Indirect) | View |
| 2020-09-14 Sale | 2020-09-17 06:09 am | Purple Innovation Inc. | PRPL | Pearce Tony Marion Former 10% Owner | 13,600,000 | $18.5 | $251,600,000 | 0 (Indirect) | View |
| 2020-09-15 Sale | 2020-09-17 4:09 pm | Purple Innovation Inc. | PRPL | ZEPF PAUL J Director | 146,760 | $24.32 | $3,569,250 | 161,883 (Direct) | View |
| 2020-09-14 Sale(A) | 2020-09-22 4:19 pm | Purple Innovation Inc. | PRPL | Pearce Tony Marion Former 10% Owner | 13,600,000 | $18.5 | $251,600,000 | 0 (Indirect Direct) | View |
| 2020-09-14 Sale(A) | 2020-09-22 4:20 pm | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Former 10% Owner | 13,600,000 | $18.5 | $251,600,000 | 0 (Indirect Direct) | View |
| 2020-09-23 Sale | 2020-09-25 4:13 pm | Purple Innovation Inc. | PRPL | ZEPF PAUL J Director | 73,240 | $24.02 | $1,758,910 | 88,643 (Direct) | View |
| 2020-09-23 Sale | 2020-09-25 4:24 pm | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 100,000 | $23.94 | $2,394,356 | 3,000 (Direct) | View |
| 2020-09-23 Sale(A) | 2020-09-28 1:45 pm | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 100,000 | $23.94 | $2,394,356 | 3,000 (Direct) | View |
| 2020-09-28 Sale | 2020-09-28 3:18 pm | Purple Innovation Inc. | PRPL | ZEPF PAUL J Director | 26,760 | $24.52 | $656,209 | 61,883 (Direct) | View |
| 2020-05-18 Sale | 2020-09-30 6:58 pm | Purple Innovation Inc. | PRPL | Legg John A. COO | 25,000 | $22.72 | $567,900 | 2,980 (Direct) | View |
| 2020-05-18 Sale | 2020-09-30 6:58 pm | Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer | 17,000 | $20.85 | $354,450 | 0 (Direct) | View |
Stock options: Exercise, Award, Grant, Conversion
| Transaction Date | Reported DateTime | Exercisable Expiration | Company | Symnbol | Insider Relationship | Shares Traded | Conversion Price | Shares Owned | Filing |
| 2019-11-19 Other | 2019-11-19 4:40 pm | N/A N/A | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Gray Adam Director 10% Owner | 2,000,000 | $7 | 8,226,149 (Indirect) | View |
| 2019-11-19 Conversion | 2019-11-21 2:52 pm | N/A N/A | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 7,552,136 | $0 | 0 (Direct) | View |
| 2019-11-19 Conversion | 2019-11-21 2:52 pm | N/A N/A | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 7,552,136 | $0 | 0 (Direct) | View |
| 2019-11-19 Conversion | 2019-11-21 2:54 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 1,223,932 | $0 | 0 (Direct) | View |
| 2019-11-19 Conversion | 2019-11-21 2:54 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 7,552,136 | $0 | 0 (Indirect) | View |
| 2019-11-19 Conversion | 2019-11-21 2:54 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 1,223,932 | $0 | 0 (Direct) | View |
| 2019-11-19 Conversion | 2019-11-21 2:54 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 7,552,136 | $0 | 0 (Indirect) | View |
| 2019-11-19 Conversion | 2019-11-21 2:56 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 1,223,932 | $0 | 0 (Direct) | View |
| 2019-11-19 Conversion | 2019-11-21 2:56 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 7,552,136 | $0 | 0 (Indirect) | View |
| 2019-11-19 Conversion | 2019-11-21 2:56 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 1,223,932 | $0 | 0 (Direct) | View |
| 2019-11-19 Conversion | 2019-11-21 2:56 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 7,552,136 | $0 | 0 (Indirect) | View |
| 2019-12-17 Conversion | 2019-12-19 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 1,500,000 | $0 | 0 (Direct) | View |
| 2019-12-17 Conversion | 2019-12-19 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 1,500,000 | $0 | 0 (Direct) | View |
| 2019-12-17 Conversion | 2019-12-19 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 1,500,000 | $0 | 0 (Indirect) | View |
| 2019-12-17 Conversion | 2019-12-19 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 1,500,000 | $0 | 0 (Indirect) | View |
| 2019-12-17 Conversion | 2019-12-19 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 1,500,000 | $0 | 0 (Indirect) | View |
| 2019-12-17 Conversion | 2019-12-19 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 1,500,000 | $0 | 0 (Indirect) | View |
| 2020-03-13 Option Award | 2020-03-16 3:57 pm | N/A N/A | Purple Innovation Inc. | PRPL | Kiedaisch Gary Alan Director | 20,000 | $7.9408 | 35,740 (Direct) | View |
| 2020-03-13 Option Award | 2020-03-16 3:58 pm | N/A N/A | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 524 | $8.02 | 3,000 (Direct) | View |
| 2020-03-13 Option Award | 2020-03-16 3:58 pm | N/A N/A | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 2,476 | $8.12 | 3,000 (Direct) | View |
| 2020-03-13 Option Award | 2020-03-17 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Megibow Joseph B CEO | 250 | $8.5 | 103,500 (Direct) | View |
| 2020-03-13 Option Award | 2020-03-17 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Megibow Joseph B CEO | 3,250 | $8.5584 | 103,500 (Direct) | View |
| 2020-05-18 Option Award | 2020-05-20 9:48 pm | N/A N/A | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner | 3,826 | $0 | 10,029,975 (Indirect) | View |
| 2020-05-18 Other | 2020-05-20 9:48 pm | N/A N/A | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner | 1,800,000 | $10.5 | 10,029,975 (Indirect) | View |
| 2020-06-17 Conversion | 2020-06-18 5:32 pm | N/A N/A | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 300,000 | $0 | 0 (Direct) | View |
| 2020-06-17 Conversion | 2020-06-18 5:32 pm | N/A N/A | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 300,000 | $0 | 0 (Direct) | View |
| 2020-05-19 Conversion | 2020-06-23 4:09 pm | N/A N/A | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 10,789,372 | $0 | 0 (Direct) | View |
| 2020-05-19 Conversion | 2020-06-23 4:09 pm | N/A N/A | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 1,618,405 | $0 | 0 (Direct) | View |
| 2020-05-19 Conversion | 2020-06-23 4:09 pm | N/A N/A | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 10,789,372 | $0 | 0 (Direct) | View |
| 2020-05-19 Conversion | 2020-06-23 4:09 pm | N/A N/A | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 1,618,405 | $0 | 0 (Direct) | View |
| 2020-05-19 Conversion | 2020-06-23 4:10 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 10,789,372 | $0 | 0 (Indirect) | View |
| 2020-05-19 Conversion | 2020-06-23 4:10 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 1,618,405 | $0 | 0 (Indirect) | View |
| 2020-05-19 Conversion | 2020-06-23 4:10 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 10,789,372 | $0 | 0 (Indirect) | View |
| 2020-05-19 Conversion | 2020-06-23 4:10 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 1,618,405 | $0 | 0 (Indirect) | View |
| 2020-05-19 Conversion | 2020-06-23 4:12 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 10,789,372 | $0 | 0 (Indirect) | View |
| 2020-05-19 Conversion | 2020-06-23 4:12 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 1,618,405 | $0 | 0 (Indirect) | View |
| 2020-05-19 Conversion | 2020-06-23 4:12 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 10,789,372 | $0 | 0 (Indirect) | View |
| 2020-05-19 Conversion | 2020-06-23 4:12 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 1,618,405 | $0 | 0 (Indirect) | View |
| 2020-08-20 Conversion | 2020-08-24 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion 10% Owner | 16,750,450 | $0 | 13,600,000 (Indirect) | View |
| 2020-08-20 Conversion | 2020-08-24 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion 10% Owner | 16,750,450 | $0 | 13,600,000 (Indirect) | View |
| 2020-08-20 Conversion | 2020-08-24 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon 10% Owner | 16,750,450 | $0 | 13,600,000 (Indirect) | View |
| 2020-08-20 Conversion | 2020-08-24 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon 10% Owner | 16,750,450 | $0 | 13,600,000 (Indirect) | View |
| 2020-08-20 Conversion | 2020-08-24 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 16,750,450 | $0 | 13,600,000 (Direct) | View |
| 2020-08-20 Conversion | 2020-08-24 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 16,750,450 | $0 | 13,600,000 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-25 4:24 pm | N/A N/A | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 51,310 | $8.17 | 3,000 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-25 4:24 pm | N/A N/A | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 48,690 | $8.17 | 3,000 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-25 4:24 pm | N/A 2024-10-01 | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 51,310 | $8.17 | 3,000 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-25 4:24 pm | N/A 2024-10-01 | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 48,690 | $8.17 | 3,000 (Direct) | View |
| 2020-05-18 Option Award | 2020-09-28 1:43 pm | N/A 2025-05-18 | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 18,293 | $13.12 | 18,293 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-28 1:45 pm | N/A N/A | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 51,310 | $8.17 | 3,000 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-28 1:45 pm | N/A N/A | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 48,690 | $8.17 | 3,000 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-28 1:45 pm | N/A 2024-10-01 | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 51,310 | $8.17 | 3,000 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-28 1:45 pm | N/A 2024-10-01 | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 48,690 | $8.17 | 3,000 (Direct) | View |
| 2020-05-18 Option Award | 2020-09-28 1:47 pm | N/A 2025-05-18 | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 15,777 | $13.12 | 15,777 (Direct) | View |
| 2020-05-18 Option Award | 2020-09-29 10:10 am | N/A N/A | Purple Innovation Inc. | PRPL | Kiedaisch Gary Alan Director | 3,826 | $0 | 19,566 (Direct) | View |
| 2020-05-18 Option Award | 2020-09-29 2:30 pm | N/A N/A | Purple Innovation Inc. | PRPL | HOLLINGSWORTH CLAUDIA Director | 4,208 | $0 | 19,918 (Indirect) | View |
| 2020-05-18 Option Award | 2020-09-29 6:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | DICAMILLO GARY T Director | 4,782 | $0 | 78,642 (Direct) | View |
| 2020-05-18 Exercise | 2020-09-30 6:58 pm | N/A N/A | Purple Innovation Inc. | PRPL | Legg John A. COO | 15,000 | $5.75 | 2,980 (Direct) | View |
| 2020-05-18 Exercise | 2020-09-30 6:58 pm | N/A N/A | Purple Innovation Inc. | PRPL | Legg John A. COO | 10,000 | $5.75 | 2,980 (Direct) | View |
| 2020-05-18 Option Award | 2020-09-30 6:58 pm | N/A 2025-05-18 | Purple Innovation Inc. | PRPL | Legg John A. COO | 16,006 | $13.12 | 2,980 (Direct) | View |
| 2020-05-18 Exercise | 2020-09-30 6:58 pm | N/A 2024-02-21 | Purple Innovation Inc. | PRPL | Legg John A. COO | 15,000 | $5.75 | 2,980 (Direct) | View |
| 2020-05-18 Exercise | 2020-09-30 6:58 pm | N/A 2024-02-21 | Purple Innovation Inc. | PRPL | Legg John A. COO | 10,000 | $5.75 | 2,980 (Direct) | View |
| 2020-05-18 Exercise | 2020-09-30 6:58 pm | N/A N/A | Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer | 17,000 | $6.65 | 0 (Direct) | View |
| 2020-05-18 Option Award | 2020-09-30 6:58 pm | N/A 2025-05-18 | Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer | 12,576 | $13.12 | 0 (Direct) | View |
| 2020-05-18 Exercise | 2020-09-30 6:58 pm | N/A 2024-05-10 | Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer | 17,000 | $6.65 | 0 (Direct) | View |
| 2020-05-18 Option Award | 2020-10-01 12:05 pm | N/A N/A | Purple Innovation Inc. | PRPL | Anthos Pano Director | 3,826 | $0 | 32,262 (Direct) | View |
| 2020-05-18 Option Award | 2020-10-01 7:15 pm | N/A 2025-05-18 | Purple Innovation Inc. | PRPL | Megibow Joseph B CEO | 34,299 | $13.12 | 179,340 (Direct) | View |
| 2020-05-18 Option Award | 2020-10-01 7:15 pm | N/A 2025-10-01 | Purple Innovation Inc. | PRPL | Megibow Joseph B CEO | 179,340 | $21.7 | 179,340 (Direct) | View |