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Insider Trading - Purple Innovation Inc. (PRPL)

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PRPL Insider Trading Transactions for Purple Innovation Inc.
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Common stock purchase or sale:
Transaction
Date
Reported
DateTime
Company Symbol Insider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2020-05-19
Sale
2020-06-23
4:10 pm
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
12,407,777 $10.5 $130,281,659 0
(Indirect)
View
2020-05-19
Sale
2020-06-23
4:12 pm
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
12,407,777 $10.5 $130,281,659 0
(Indirect)
View
2020-08-20
Sale
2020-08-24
4:02 pm
Purple Innovation Inc. PRPL Pearce Tony Marion
10% Owner
3,150,450 $20.2 $63,639,092 13,600,000
(Indirect)
View
2020-08-20
Sale
2020-08-24
4:03 pm
Purple Innovation Inc. PRPL Pearce Terry Vernon
10% Owner
3,150,450 $20.2 $63,639,092 13,600,000
(Indirect)
View
2020-08-20
Sale
2020-08-24
4:03 pm
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
3,150,450 $20.2 $63,639,092 13,600,000
(Direct)
View
2020-09-14
Sale
2020-09-17
06:06 am
Purple Innovation Inc. PRPL InnoHold LLC
Former 10% Owner
13,600,000 $18.5 $251,600,000 0
(Direct)
View
2020-09-14
Sale
2020-09-17
06:07 am
Purple Innovation Inc. PRPL Pearce Terry Vernon
Former 10% Owner
13,600,000 $18.5 $251,600,000 0
(Indirect)
View
2020-09-14
Sale
2020-09-17
06:09 am
Purple Innovation Inc. PRPL Pearce Tony Marion
Former 10% Owner
13,600,000 $18.5 $251,600,000 0
(Indirect)
View
2020-09-15
Sale
2020-09-17
4:09 pm
Purple Innovation Inc. PRPL ZEPF PAUL J
Director
146,760 $24.32 $3,569,250 161,883
(Direct)
View
2020-09-14
Sale(A)
2020-09-22
4:19 pm
Purple Innovation Inc. PRPL Pearce Tony Marion
Former 10% Owner
13,600,000 $18.5 $251,600,000 0
(Indirect
Direct)
View
2020-09-14
Sale(A)
2020-09-22
4:20 pm
Purple Innovation Inc. PRPL Pearce Terry Vernon
Former 10% Owner
13,600,000 $18.5 $251,600,000 0
(Indirect
Direct)
View
2020-09-23
Sale
2020-09-25
4:13 pm
Purple Innovation Inc. PRPL ZEPF PAUL J
Director
73,240 $24.02 $1,758,910 88,643
(Direct)
View
2020-09-23
Sale
2020-09-25
4:24 pm
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
100,000 $23.94 $2,394,356 3,000
(Direct)
View
2020-09-23
Sale(A)
2020-09-28
1:45 pm
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
100,000 $23.94 $2,394,356 3,000
(Direct)
View
2020-09-28
Sale
2020-09-28
3:18 pm
Purple Innovation Inc. PRPL ZEPF PAUL J
Director
26,760 $24.52 $656,209 61,883
(Direct)
View
2020-05-18
Sale
2020-09-30
6:58 pm
Purple Innovation Inc. PRPL Legg John A.
COO
25,000 $22.72 $567,900 2,980
(Direct)
View
2020-05-18
Sale
2020-09-30
6:58 pm
Purple Innovation Inc. PRPL White Verdi Ray III
Chief Retail Officer
17,000 $20.85 $354,450 0
(Direct)
View
2020-11-17
Sale
2020-11-19
09:19 am
Purple Innovation Inc. PRPL White Verdi Ray III
Chief Retail Officer
10,000 $28.51 $285,100 0
(Direct)
View
2020-11-18
Sale
2020-11-19
3:03 pm
Purple Innovation Inc. PRPL Legg John A.
COO
15,000 $30.14 $452,100 2,980
(Direct)
View
2020-11-23
Sale
2020-12-01
6:09 pm
Purple Innovation Inc. PRPL Anthos Pano
Director
9,000 $28.51 $256,624 24,418
(Direct)
View
2021-01-25
Sale
2021-01-26
5:58 pm
Purple Innovation Inc. PRPL McGarvey Casey Kale
Chief Legal Officer
55,000 $40.52 $2,228,875 0
(Direct)
View
2021-03-31
Purchase
2021-04-01
4:13 pm
Purple Innovation Inc. PRPL Kiedaisch Gary Alan
Director
5,000 $29.96 $149,800 45,474
(Direct)
View
(A) Indicate amendment filing.

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
Company Symnbol Insider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2020-05-19
Conversion
2020-06-23
4:10 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
10,789,372 $0 10,789,372
(Indirect)
View
2020-05-19
Conversion
2020-06-23
4:10 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
1,618,405 $0 1,618,405
(Indirect)
View
2020-05-19
Conversion
2020-06-23
4:10 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
10,789,372 $0 18,368,856
(Indirect)
View
2020-05-19
Conversion
2020-06-23
4:10 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
Director
10% Owner
1,618,405 $0 16,750,450
(Indirect)
View
2020-05-19
Conversion
2020-06-23
4:12 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
10,789,372 $0 10,789,372
(Indirect)
View
2020-05-19
Conversion
2020-06-23
4:12 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
1,618,405 $0 1,618,405
(Indirect)
View
2020-05-19
Conversion
2020-06-23
4:12 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
10,789,372 $0 18,368,856
(Indirect)
View
2020-05-19
Conversion
2020-06-23
4:12 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
Director
10% Owner
1,618,405 $0 16,750,450
(Indirect)
View
2020-08-20
Conversion
2020-08-24
4:02 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
10% Owner
16,750,450 $0 16,750,450
(Indirect)
View
2020-08-20
Conversion
2020-08-24
4:02 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Tony Marion
10% Owner
16,750,450 $0 0
(Indirect)
View
2020-08-20
Conversion
2020-08-24
4:03 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
10% Owner
16,750,450 $0 16,750,450
(Indirect)
View
2020-08-20
Conversion
2020-08-24
4:03 pm
N/A
N/A
Purple Innovation Inc. PRPL Pearce Terry Vernon
10% Owner
16,750,450 $0 0
(Indirect)
View
2020-08-20
Conversion
2020-08-24
4:03 pm
N/A
N/A
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
16,750,450 $0 16,750,450
(Direct)
View
2020-08-20
Conversion
2020-08-24
4:03 pm
N/A
N/A
Purple Innovation Inc. PRPL InnoHold LLC
10% Owner
16,750,450 $0 0
(Direct)
View
2020-09-23
Exercise
2020-09-25
4:24 pm
N/A
N/A
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
51,310 $8.17 54,310
(Direct)
View
2020-09-23
Exercise
2020-09-25
4:24 pm
N/A
N/A
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
48,690 $8.17 51,690
(Direct)
View
2020-09-23
Exercise
2020-09-25
4:24 pm
N/A
2024-10-01
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
51,310 $0 291,983
(Direct)
View
2020-09-23
Exercise
2020-09-25
4:24 pm
N/A
2024-10-01
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
48,690 $0 243,293
(Direct)
View
2020-05-18
Option Award
2020-09-28
1:43 pm
N/A
2025-05-18
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
18,293 $0 18,293
(Direct)
View
2020-09-23
Exercise
2020-09-28
1:45 pm
N/A
N/A
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
51,310 $8.17 54,310
(Direct)
View
2020-09-23
Exercise
2020-09-28
1:45 pm
N/A
N/A
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
48,690 $8.17 51,690
(Direct)
View
2020-09-23
Exercise
2020-09-28
1:45 pm
N/A
2024-10-01
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
51,310 $0 273,690
(Direct)
View
2020-09-23
Exercise
2020-09-28
1:45 pm
N/A
2024-10-01
Purple Innovation Inc. PRPL Phillips Craig Lee
CFO
48,690 $0 225,000
(Direct)
View
2020-05-18
Option Award
2020-09-28
1:47 pm
N/A
2025-05-18
Purple Innovation Inc. PRPL McGarvey Casey Kale
Chief Legal Officer
15,777 $0 15,777
(Direct)
View
2020-05-18
Option Award
2020-09-29
10:10 am
N/A
N/A
Purple Innovation Inc. PRPL Kiedaisch Gary Alan
Director
3,826 $0 19,566
(Direct)
View
2020-05-18
Option Award
2020-09-29
2:30 pm
N/A
N/A
Purple Innovation Inc. PRPL HOLLINGSWORTH CLAUDIA
Director
4,208 $0 19,918
(Indirect)
View
2020-05-18
Option Award
2020-09-29
6:00 pm
N/A
N/A
Purple Innovation Inc. PRPL DICAMILLO GARY T
Director
4,782 $0 78,642
(Direct)
View
2020-05-18
Exercise
2020-09-30
6:58 pm
N/A
N/A
Purple Innovation Inc. PRPL Legg John A.
COO
15,000 $5.75 17,980
(Direct)
View
2020-05-18
Exercise
2020-09-30
6:58 pm
N/A
N/A
Purple Innovation Inc. PRPL Legg John A.
COO
10,000 $5.75 12,980
(Direct)
View
2020-05-18
Option Award
2020-09-30
6:58 pm
N/A
2025-05-18
Purple Innovation Inc. PRPL Legg John A.
COO
16,006 $0 16,006
(Direct)
View
2020-05-18
Exercise
2020-09-30
6:58 pm
N/A
2024-02-21
Purple Innovation Inc. PRPL Legg John A.
COO
15,000 $0 235,000
(Direct)
View
2020-05-18
Exercise
2020-09-30
6:58 pm
N/A
2024-02-21
Purple Innovation Inc. PRPL Legg John A.
COO
10,000 $0 225,000
(Direct)
View
2020-05-18
Exercise
2020-09-30
6:58 pm
N/A
N/A
Purple Innovation Inc. PRPL White Verdi Ray III
Chief Retail Officer
17,000 $6.65 17,000
(Direct)
View
2020-05-18
Option Award
2020-09-30
6:58 pm
N/A
2025-05-18
Purple Innovation Inc. PRPL White Verdi Ray III
Chief Retail Officer
12,576 $0 12,576
(Direct)
View
2020-05-18
Exercise
2020-09-30
6:58 pm
N/A
2024-05-10
Purple Innovation Inc. PRPL White Verdi Ray III
Chief Retail Officer
17,000 $0 183,000
(Direct)
View
2020-05-18
Option Award
2020-10-01
12:05 pm
N/A
N/A
Purple Innovation Inc. PRPL Anthos Pano
Director
3,826 $0 32,262
(Direct)
View
2020-05-18
Option Award
2020-10-01
7:15 pm
N/A
2025-05-18
Purple Innovation Inc. PRPL Megibow Joseph B
CEO
34,299 $0 34,299
(Direct)
View
2020-05-18
Option Award
2020-10-01
7:15 pm
N/A
2025-10-01
Purple Innovation Inc. PRPL Megibow Joseph B
CEO
179,340 $0 179,340
(Direct)
View
2020-11-05
Exercise
2020-11-09
6:07 pm
N/A
N/A
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Coliseum Co-Invest Debt Fund L.P.
Coliseum Capital Co-Invest III L.P.
Gray Adam
Director
10% Owner
2,613,240 $0 12,643,215
(Indirect)
View
2020-11-05
Exercise
2020-11-09
6:07 pm
N/A
N/A
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Coliseum Co-Invest Debt Fund L.P.
Coliseum Capital Co-Invest III L.P.
Gray Adam
Director
10% Owner
1,422,139 $11.5 14,065,345
(Indirect)
View
2020-11-05
Disposition
2020-11-09
6:07 pm
N/A
N/A
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Coliseum Co-Invest Debt Fund L.P.
Coliseum Capital Co-Invest III L.P.
Gray Adam
Director
10% Owner
536,569 $30.48 13,528,785
(Indirect)
View
2020-11-05
Exercise
2020-11-09
6:07 pm
2020-11-05
2024-02-26
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Coliseum Co-Invest Debt Fund L.P.
Coliseum Capital Co-Invest III L.P.
Gray Adam
Director
10% Owner
2,613,240 $0 0
(Indirect)
View
2020-11-05
Exercise
2020-11-09
6:07 pm
2020-11-09
2023-02-02
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Coliseum Co-Invest Debt Fund L.P.
Coliseum Capital Co-Invest III L.P.
Gray Adam
Director
10% Owner
2,844,278 $0 0
(Indirect)
View
2020-11-13
Option Award
2020-11-17
11:45 am
N/A
N/A
Purple Innovation Inc. PRPL Anthos Pano
Director
908 $0 33,170
(Direct)
View
2020-11-13
Option Award
2020-11-17
11:46 am
N/A
N/A
Purple Innovation Inc. PRPL DICAMILLO GARY T
Director
1,135 $0 79,777
(Direct)
View
2020-11-13
Option Award
2020-11-17
11:48 am
N/A
N/A
Purple Innovation Inc. PRPL HOLLINGSWORTH CLAUDIA
Director
999 $0 20,917
(Indirect)
View
2020-11-13
Option Award
2020-11-17
11:51 am
N/A
N/A
Purple Innovation Inc. PRPL ZEPF PAUL J
Director
908 $0 62,791
(Direct)
View
2020-05-18
Option Award
2020-11-17
11:56 am
N/A
N/A
Purple Innovation Inc. PRPL Kiedaisch Gary Alan
Director
3,826 $0 39,566
(Direct)
View
2020-11-13
Option Award
2020-11-17
11:59 am
N/A
N/A
Purple Innovation Inc. PRPL Kiedaisch Gary Alan
Director
908 $0 40,474
(Direct)
View
2020-11-17
Exercise
2020-11-19
09:19 am
N/A
N/A
Purple Innovation Inc. PRPL White Verdi Ray III
Chief Retail Officer
10,000 $6.65 10,000
(Direct)
View
2020-11-17
Exercise
2020-11-19
09:19 am
N/A
2024-05-10
Purple Innovation Inc. PRPL White Verdi Ray III
Chief Retail Officer
10,000 $0 173,000
(Direct)
View
2020-11-18
Exercise
2020-11-19
3:03 pm
N/A
N/A
Purple Innovation Inc. PRPL Legg John A.
COO
15,000 $5.75 17,980
(Direct)
View
2020-11-18
Exercise
2020-11-19
3:03 pm
N/A
2024-02-21
Purple Innovation Inc. PRPL Legg John A.
COO
15,000 $0 210,000
(Direct)
View
2020-11-13
Option Award
2020-11-23
4:15 pm
N/A
N/A
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Coliseum Co-Invest Debt Fund L.P.
Coliseum Capital Co-Invest III L.P.
Gray Adam
Director
10% Owner
908 $0 13,529,693
(Indirect)
View
2020-11-30
Option Award
2020-12-01
5:35 pm
N/A
N/A
Purple Innovation Inc. PRPL ZIER DAWN M.
Director
1,473 $0 1,473
(Direct)
View
2020-12-01
Option Award
2020-12-02
11:13 am
N/A
N/A
Purple Innovation Inc. PRPL ZEPF PAUL J
Director
141 $0 62,932
(Direct)
View
2021-01-25
Conversion
2021-01-26
5:58 pm
N/A
N/A
Purple Innovation Inc. PRPL McGarvey Casey Kale
Chief Legal Officer
55,000 $0 55,000
(Direct)
View
2021-01-25
Conversion
2021-01-26
5:58 pm
N/A
N/A
Purple Innovation Inc. PRPL McGarvey Casey Kale
Chief Legal Officer
55,000 $0 95,000
(Direct)
View
2021-03-05
Exercise
2021-03-09
4:15 pm
N/A
N/A
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Coliseum Co-Invest Debt Fund L.P.
Coliseum Capital Co-Invest III L.P.
Gray Adam
Director
10% Owner
2,891,249 $11.5 16,420,942
(Indirect)
View
2021-03-05
Disposition
2021-03-09
4:15 pm
N/A
N/A
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Coliseum Co-Invest Debt Fund L.P.
Coliseum Capital Co-Invest III L.P.
Gray Adam
Director
10% Owner
876,207 $37.95 15,544,735
(Indirect)
View
2021-03-05
Exercise
2021-03-09
4:15 pm
2021-03-05
2023-02-02
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Coliseum Co-Invest Debt Fund L.P.
Coliseum Capital Co-Invest III L.P.
Gray Adam
Director
10% Owner
5,782,500 $0 0
(Indirect)
View
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