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Insider Trading - Purple Innovation Inc. (PRPL)
| | "Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise" - Peter Lynch What is insider trading>> SPAC List: List of Special Purpose Acquisition Companies |
Common stock purchase or sale:
| Transaction Date | Reported DateTime | Company | Symbol | Insider Relationship | Shares Traded | Average Price | Total Amount | Shares Owned | Filing |
| 2020-05-19 Sale | 2020-06-23 4:10 pm | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 12,407,777 | $10.5 | $130,281,659 | 0 (Indirect) | View |
| 2020-05-19 Sale | 2020-06-23 4:12 pm | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 12,407,777 | $10.5 | $130,281,659 | 0 (Indirect) | View |
| 2020-08-20 Sale | 2020-08-24 4:02 pm | Purple Innovation Inc. | PRPL | Pearce Tony Marion 10% Owner | 3,150,450 | $20.2 | $63,639,092 | 13,600,000 (Indirect) | View |
| 2020-08-20 Sale | 2020-08-24 4:03 pm | Purple Innovation Inc. | PRPL | Pearce Terry Vernon 10% Owner | 3,150,450 | $20.2 | $63,639,092 | 13,600,000 (Indirect) | View |
| 2020-08-20 Sale | 2020-08-24 4:03 pm | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 3,150,450 | $20.2 | $63,639,092 | 13,600,000 (Direct) | View |
| 2020-09-14 Sale | 2020-09-17 06:06 am | Purple Innovation Inc. | PRPL | InnoHold LLC Former 10% Owner | 13,600,000 | $18.5 | $251,600,000 | 0 (Direct) | View |
| 2020-09-14 Sale | 2020-09-17 06:07 am | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Former 10% Owner | 13,600,000 | $18.5 | $251,600,000 | 0 (Indirect) | View |
| 2020-09-14 Sale | 2020-09-17 06:09 am | Purple Innovation Inc. | PRPL | Pearce Tony Marion Former 10% Owner | 13,600,000 | $18.5 | $251,600,000 | 0 (Indirect) | View |
| 2020-09-15 Sale | 2020-09-17 4:09 pm | Purple Innovation Inc. | PRPL | ZEPF PAUL J Director | 146,760 | $24.32 | $3,569,250 | 161,883 (Direct) | View |
| 2020-09-14 Sale(A) | 2020-09-22 4:19 pm | Purple Innovation Inc. | PRPL | Pearce Tony Marion Former 10% Owner | 13,600,000 | $18.5 | $251,600,000 | 0 (Indirect Direct) | View |
| 2020-09-14 Sale(A) | 2020-09-22 4:20 pm | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Former 10% Owner | 13,600,000 | $18.5 | $251,600,000 | 0 (Indirect Direct) | View |
| 2020-09-23 Sale | 2020-09-25 4:13 pm | Purple Innovation Inc. | PRPL | ZEPF PAUL J Director | 73,240 | $24.02 | $1,758,910 | 88,643 (Direct) | View |
| 2020-09-23 Sale | 2020-09-25 4:24 pm | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 100,000 | $23.94 | $2,394,356 | 3,000 (Direct) | View |
| 2020-09-23 Sale(A) | 2020-09-28 1:45 pm | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 100,000 | $23.94 | $2,394,356 | 3,000 (Direct) | View |
| 2020-09-28 Sale | 2020-09-28 3:18 pm | Purple Innovation Inc. | PRPL | ZEPF PAUL J Director | 26,760 | $24.52 | $656,209 | 61,883 (Direct) | View |
| 2020-05-18 Sale | 2020-09-30 6:58 pm | Purple Innovation Inc. | PRPL | Legg John A. COO | 25,000 | $22.72 | $567,900 | 2,980 (Direct) | View |
| 2020-05-18 Sale | 2020-09-30 6:58 pm | Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer | 17,000 | $20.85 | $354,450 | 0 (Direct) | View |
| 2020-11-17 Sale | 2020-11-19 09:19 am | Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer | 10,000 | $28.51 | $285,100 | 0 (Direct) | View |
| 2020-11-18 Sale | 2020-11-19 3:03 pm | Purple Innovation Inc. | PRPL | Legg John A. COO | 15,000 | $30.14 | $452,100 | 2,980 (Direct) | View |
| 2020-11-23 Sale | 2020-12-01 6:09 pm | Purple Innovation Inc. | PRPL | Anthos Pano Director | 9,000 | $28.51 | $256,624 | 24,418 (Direct) | View |
| 2021-01-25 Sale | 2021-01-26 5:58 pm | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 55,000 | $40.52 | $2,228,875 | 0 (Direct) | View |
| 2021-03-31 Purchase | 2021-04-01 4:13 pm | Purple Innovation Inc. | PRPL | Kiedaisch Gary Alan Director | 5,000 | $29.96 | $149,800 | 45,474 (Direct) | View |
Stock options: Exercise, Award, Grant, Conversion
| Transaction Date | Reported DateTime | Exercisable Expiration | Company | Symnbol | Insider Relationship | Shares Traded | Conversion Price | Shares Owned | Filing |
| 2020-05-19 Conversion | 2020-06-23 4:10 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 10,789,372 | $0 | 10,789,372 (Indirect) | View |
| 2020-05-19 Conversion | 2020-06-23 4:10 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 1,618,405 | $0 | 1,618,405 (Indirect) | View |
| 2020-05-19 Conversion | 2020-06-23 4:10 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 10,789,372 | $0 | 18,368,856 (Indirect) | View |
| 2020-05-19 Conversion | 2020-06-23 4:10 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon Director 10% Owner | 1,618,405 | $0 | 16,750,450 (Indirect) | View |
| 2020-05-19 Conversion | 2020-06-23 4:12 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 10,789,372 | $0 | 10,789,372 (Indirect) | View |
| 2020-05-19 Conversion | 2020-06-23 4:12 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 1,618,405 | $0 | 1,618,405 (Indirect) | View |
| 2020-05-19 Conversion | 2020-06-23 4:12 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 10,789,372 | $0 | 18,368,856 (Indirect) | View |
| 2020-05-19 Conversion | 2020-06-23 4:12 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion Director 10% Owner | 1,618,405 | $0 | 16,750,450 (Indirect) | View |
| 2020-08-20 Conversion | 2020-08-24 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion 10% Owner | 16,750,450 | $0 | 16,750,450 (Indirect) | View |
| 2020-08-20 Conversion | 2020-08-24 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Tony Marion 10% Owner | 16,750,450 | $0 | 0 (Indirect) | View |
| 2020-08-20 Conversion | 2020-08-24 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon 10% Owner | 16,750,450 | $0 | 16,750,450 (Indirect) | View |
| 2020-08-20 Conversion | 2020-08-24 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pearce Terry Vernon 10% Owner | 16,750,450 | $0 | 0 (Indirect) | View |
| 2020-08-20 Conversion | 2020-08-24 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 16,750,450 | $0 | 16,750,450 (Direct) | View |
| 2020-08-20 Conversion | 2020-08-24 4:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner | 16,750,450 | $0 | 0 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-25 4:24 pm | N/A N/A | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 51,310 | $8.17 | 54,310 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-25 4:24 pm | N/A N/A | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 48,690 | $8.17 | 51,690 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-25 4:24 pm | N/A 2024-10-01 | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 51,310 | $0 | 291,983 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-25 4:24 pm | N/A 2024-10-01 | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 48,690 | $0 | 243,293 (Direct) | View |
| 2020-05-18 Option Award | 2020-09-28 1:43 pm | N/A 2025-05-18 | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 18,293 | $0 | 18,293 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-28 1:45 pm | N/A N/A | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 51,310 | $8.17 | 54,310 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-28 1:45 pm | N/A N/A | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 48,690 | $8.17 | 51,690 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-28 1:45 pm | N/A 2024-10-01 | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 51,310 | $0 | 273,690 (Direct) | View |
| 2020-09-23 Exercise | 2020-09-28 1:45 pm | N/A 2024-10-01 | Purple Innovation Inc. | PRPL | Phillips Craig Lee CFO | 48,690 | $0 | 225,000 (Direct) | View |
| 2020-05-18 Option Award | 2020-09-28 1:47 pm | N/A 2025-05-18 | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 15,777 | $0 | 15,777 (Direct) | View |
| 2020-05-18 Option Award | 2020-09-29 10:10 am | N/A N/A | Purple Innovation Inc. | PRPL | Kiedaisch Gary Alan Director | 3,826 | $0 | 19,566 (Direct) | View |
| 2020-05-18 Option Award | 2020-09-29 2:30 pm | N/A N/A | Purple Innovation Inc. | PRPL | HOLLINGSWORTH CLAUDIA Director | 4,208 | $0 | 19,918 (Indirect) | View |
| 2020-05-18 Option Award | 2020-09-29 6:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | DICAMILLO GARY T Director | 4,782 | $0 | 78,642 (Direct) | View |
| 2020-05-18 Exercise | 2020-09-30 6:58 pm | N/A N/A | Purple Innovation Inc. | PRPL | Legg John A. COO | 15,000 | $5.75 | 17,980 (Direct) | View |
| 2020-05-18 Exercise | 2020-09-30 6:58 pm | N/A N/A | Purple Innovation Inc. | PRPL | Legg John A. COO | 10,000 | $5.75 | 12,980 (Direct) | View |
| 2020-05-18 Option Award | 2020-09-30 6:58 pm | N/A 2025-05-18 | Purple Innovation Inc. | PRPL | Legg John A. COO | 16,006 | $0 | 16,006 (Direct) | View |
| 2020-05-18 Exercise | 2020-09-30 6:58 pm | N/A 2024-02-21 | Purple Innovation Inc. | PRPL | Legg John A. COO | 15,000 | $0 | 235,000 (Direct) | View |
| 2020-05-18 Exercise | 2020-09-30 6:58 pm | N/A 2024-02-21 | Purple Innovation Inc. | PRPL | Legg John A. COO | 10,000 | $0 | 225,000 (Direct) | View |
| 2020-05-18 Exercise | 2020-09-30 6:58 pm | N/A N/A | Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer | 17,000 | $6.65 | 17,000 (Direct) | View |
| 2020-05-18 Option Award | 2020-09-30 6:58 pm | N/A 2025-05-18 | Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer | 12,576 | $0 | 12,576 (Direct) | View |
| 2020-05-18 Exercise | 2020-09-30 6:58 pm | N/A 2024-05-10 | Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer | 17,000 | $0 | 183,000 (Direct) | View |
| 2020-05-18 Option Award | 2020-10-01 12:05 pm | N/A N/A | Purple Innovation Inc. | PRPL | Anthos Pano Director | 3,826 | $0 | 32,262 (Direct) | View |
| 2020-05-18 Option Award | 2020-10-01 7:15 pm | N/A 2025-05-18 | Purple Innovation Inc. | PRPL | Megibow Joseph B CEO | 34,299 | $0 | 34,299 (Direct) | View |
| 2020-05-18 Option Award | 2020-10-01 7:15 pm | N/A 2025-10-01 | Purple Innovation Inc. | PRPL | Megibow Joseph B CEO | 179,340 | $0 | 179,340 (Direct) | View |
| 2020-11-05 Exercise | 2020-11-09 6:07 pm | N/A N/A | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner | 2,613,240 | $0 | 12,643,215 (Indirect) | View |
| 2020-11-05 Exercise | 2020-11-09 6:07 pm | N/A N/A | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner | 1,422,139 | $11.5 | 14,065,345 (Indirect) | View |
| 2020-11-05 Disposition | 2020-11-09 6:07 pm | N/A N/A | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner | 536,569 | $30.48 | 13,528,785 (Indirect) | View |
| 2020-11-05 Exercise | 2020-11-09 6:07 pm | 2020-11-05 2024-02-26 | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner | 2,613,240 | $0 | 0 (Indirect) | View |
| 2020-11-05 Exercise | 2020-11-09 6:07 pm | 2020-11-09 2023-02-02 | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner | 2,844,278 | $0 | 0 (Indirect) | View |
| 2020-11-13 Option Award | 2020-11-17 11:45 am | N/A N/A | Purple Innovation Inc. | PRPL | Anthos Pano Director | 908 | $0 | 33,170 (Direct) | View |
| 2020-11-13 Option Award | 2020-11-17 11:46 am | N/A N/A | Purple Innovation Inc. | PRPL | DICAMILLO GARY T Director | 1,135 | $0 | 79,777 (Direct) | View |
| 2020-11-13 Option Award | 2020-11-17 11:48 am | N/A N/A | Purple Innovation Inc. | PRPL | HOLLINGSWORTH CLAUDIA Director | 999 | $0 | 20,917 (Indirect) | View |
| 2020-11-13 Option Award | 2020-11-17 11:51 am | N/A N/A | Purple Innovation Inc. | PRPL | ZEPF PAUL J Director | 908 | $0 | 62,791 (Direct) | View |
| 2020-05-18 Option Award | 2020-11-17 11:56 am | N/A N/A | Purple Innovation Inc. | PRPL | Kiedaisch Gary Alan Director | 3,826 | $0 | 39,566 (Direct) | View |
| 2020-11-13 Option Award | 2020-11-17 11:59 am | N/A N/A | Purple Innovation Inc. | PRPL | Kiedaisch Gary Alan Director | 908 | $0 | 40,474 (Direct) | View |
| 2020-11-17 Exercise | 2020-11-19 09:19 am | N/A N/A | Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer | 10,000 | $6.65 | 10,000 (Direct) | View |
| 2020-11-17 Exercise | 2020-11-19 09:19 am | N/A 2024-05-10 | Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer | 10,000 | $0 | 173,000 (Direct) | View |
| 2020-11-18 Exercise | 2020-11-19 3:03 pm | N/A N/A | Purple Innovation Inc. | PRPL | Legg John A. COO | 15,000 | $5.75 | 17,980 (Direct) | View |
| 2020-11-18 Exercise | 2020-11-19 3:03 pm | N/A 2024-02-21 | Purple Innovation Inc. | PRPL | Legg John A. COO | 15,000 | $0 | 210,000 (Direct) | View |
| 2020-11-13 Option Award | 2020-11-23 4:15 pm | N/A N/A | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner | 908 | $0 | 13,529,693 (Indirect) | View |
| 2020-11-30 Option Award | 2020-12-01 5:35 pm | N/A N/A | Purple Innovation Inc. | PRPL | ZIER DAWN M. Director | 1,473 | $0 | 1,473 (Direct) | View |
| 2020-12-01 Option Award | 2020-12-02 11:13 am | N/A N/A | Purple Innovation Inc. | PRPL | ZEPF PAUL J Director | 141 | $0 | 62,932 (Direct) | View |
| 2021-01-25 Conversion | 2021-01-26 5:58 pm | N/A N/A | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 55,000 | $0 | 55,000 (Direct) | View |
| 2021-01-25 Conversion | 2021-01-26 5:58 pm | N/A N/A | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 55,000 | $0 | 95,000 (Direct) | View |
| 2021-03-05 Exercise | 2021-03-09 4:15 pm | N/A N/A | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner | 2,891,249 | $11.5 | 16,420,942 (Indirect) | View |
| 2021-03-05 Disposition | 2021-03-09 4:15 pm | N/A N/A | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner | 876,207 | $37.95 | 15,544,735 (Indirect) | View |
| 2021-03-05 Exercise | 2021-03-09 4:15 pm | 2021-03-05 2023-02-02 | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner | 5,782,500 | $0 | 0 (Indirect) | View |