Real time insider trading transaction history:

  • Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
Time period:
Insider Trading Transactions for Purple Innovation Inc.
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Common stock purchase or sale:
Transaction
Date
Reported
DateTime
Company Symbol Insider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2022-05-24
Purchase
2022-05-26
4:55 pm
Purple Innovation Inc. PRPL Roddy Jack
Chief People Officer
3,000 $4.45 $13,350 12,000
(Direct)
View
2022-05-24
Purchase
2022-05-26
4:47 pm
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Gray Adam
Coliseum Capital Co-Invest III L.P.
Director
10% Owner
1,676,674 $4.6597 $7,812,819 40,854,130
(Indirect)
View
2022-05-19
Purchase
2022-05-20
8:23 pm
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Gray Adam
Coliseum Capital Co-Invest III L.P.
Director
10% Owner
778,000 $4.8526 $3,775,360 39,177,456
(Indirect)
View
2022-05-17
Purchase
2022-05-19
4:50 pm
Purple Innovation Inc. PRPL Roddy Jack
Chief People Officer
6,000 $4.85 $29,100 9,000
(Direct)
View
2022-03-31
Purchase(A)
2022-05-19
3:56 pm
Purple Innovation Inc. PRPL Anthos Pano
Director
3,278 $6.0147 $19,716 11,973
(Direct)
View
2020-11-23
Sale(A)
2022-05-19
3:55 pm
Purple Innovation Inc. PRPL Anthos Pano
Director
9,000 $28.51 $256,624 24,080
(Direct)
View
2022-05-16
Purchase
2022-05-18
8:01 pm
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Gray Adam
Coliseum Capital Co-Invest III L.P.
Director
10% Owner
3,354,784 $4.6599 $15,632,797 38,399,456
(Indirect)
View
2022-05-13
Purchase
2022-05-16
7:05 pm
Purple Innovation Inc. PRPL Roddy Jack
Chief People Officer
3,000 $4.4 $13,200 3,000
(Direct)
View
2022-05-12
Purchase
2022-05-16
4:22 pm
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Gray Adam
Coliseum Capital Co-Invest III L.P.
Director
10% Owner
4,098,927 $3.9035 $16,000,280 35,026,725
(Indirect)
View
2022-03-31
Purchase
2022-04-04
4:00 pm
Purple Innovation Inc. PRPL Anthos Pano
Director
3,278 $6.0147 $19,716 29,552
(Direct)
View
2022-03-30
Purchase
2022-03-31
4:59 pm
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Gray Adam
Coliseum Capital Co-Invest III L.P.
Director
10% Owner
650,000 $6.47 $4,205,500 30,927,798
(Indirect)
View
2022-03-07
Purchase
2022-03-09
4:00 pm
Purple Innovation Inc. PRPL ZEPF PAUL J
Director
10,000 $6.669 $66,690 72,831
(Direct)
View

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
Company Symnbol Insider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2022-03-25(A)
Option Award
2022-06-13
5:49 pm
N/A
N/A
Purple Innovation Inc. PRPL DeMartini Robert
CEO
1,000,000 $0 1,000,000
(Direct)
View
2022-06-02(A)
Option Award
2022-06-13
5:48 pm
N/A
N/A
Purple Innovation Inc. PRPL DeMartini Robert
CEO
187,060 $0 410,000
(Direct)
View
2022-06-06
Option Award
2022-06-08
1:21 pm
N/A
N/A
Purple Innovation Inc. PRPL HAYNOR ERIC SCOTT
Chief Operating Officer
107,758 $0 107,758
(Direct)
View
2022-06-02
Option Award
2022-06-03
5:19 pm
N/A
N/A
Purple Innovation Inc. PRPL DeMartini Robert
CEO
187,060 $0 410,000
(Direct)
View
2022-05-28
Tax Withholding
2022-06-01
9:30 pm
N/A
N/A
Purple Innovation Inc. PRPL Varni Patrice Ann
Chief Marketing Officer
76 $4.775 21,389
(Direct)
View
2022-05-28
Tax Withholding
2022-06-01
9:30 pm
N/A
N/A
Purple Innovation Inc. PRPL Varni Patrice Ann
Chief Marketing Officer
1,049 $6.02 21,389
(Direct)
View
2022-05-28
Exercise
2022-06-01
9:30 pm
N/A
N/A
Purple Innovation Inc. PRPL Varni Patrice Ann
Chief Marketing Officer
3,484 $0 21,389
(Direct)
View
2022-05-26
Option Award
2022-05-31
2:04 pm
N/A
N/A
Purple Innovation Inc. PRPL White Verdi Ray III
Chief Retail Officer
35,112 $0 30,328
(Direct)
View
2022-05-26
Option Award
2022-05-31
1:09 pm
N/A
N/A
Purple Innovation Inc. PRPL Roddy Jack
Chief People Officer
74,086 $0 74,086
(Direct)
View
2022-05-26
Option Award
2022-05-31
12:46 pm
N/A
N/A
Purple Innovation Inc. PRPL McGarvey Casey Kale
Chief Legal Officer
44,452 $0 44,452
(Direct)
View
2022-05-26
Option Award
2022-05-31
12:43 pm
N/A
N/A
Purple Innovation Inc. PRPL Varni Patrice Ann
Chief Marketing Officer
46,365 $0 46,365
(Direct)
View
2021-05-28(A)
Option Award
2022-05-31
11:20 am
N/A
N/A
Purple Innovation Inc. PRPL Varni Patrice Ann
Chief Marketing Officer
12,865 $0 12,865
(Direct)
View
2022-03-15
Exercise
2022-05-24
3:24 pm
N/A
N/A
Purple Innovation Inc. PRPL Ulrich George Turner
Principal Accounting Officer
1,262 $0 1,895
(Direct)
View
2022-05-17
Option Award
2022-05-19
7:34 pm
N/A
N/A
Purple Innovation Inc. PRPL Anthos Pano
Director
17,947 $0 29,920
(Direct)
View
2022-05-17
Option Award
2022-05-19
7:33 pm
N/A
N/A
Purple Innovation Inc. PRPL HOLLINGSWORTH CLAUDIA
Director
17,947 $0 41,833
(Indirect)
View
2022-05-17
Option Award
2022-05-19
7:32 pm
N/A
N/A
Purple Innovation Inc. PRPL ZEPF PAUL J
Director
23,075 $0 95,906
(Direct)
View
2022-05-17
Option Award
2022-05-19
7:31 pm
N/A
N/A
Purple Innovation Inc. PRPL DICAMILLO GARY T
Director
19,998 $0 103,083
(Direct)
View
2022-05-17
Option Award
2022-05-19
7:30 pm
N/A
N/A
Purple Innovation Inc. PRPL ZIER DAWN M.
Director
17,947 $0 42,389
(Direct)
View
2018-05-18(A)
Option Award
2022-05-19
3:53 pm
N/A
N/A
Purple Innovation Inc. PRPL Anthos Pano
Director
7,645 $0 21,015
(Direct)
View
2022-05-16
Option Award
2022-05-18
8:01 pm
N/A
N/A
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Gray Adam
Coliseum Capital Co-Invest III L.P.
Director
10% Owner
17,947 $0 38,399,456
(Indirect)
View
2022-05-12
Option Award
2022-05-18
5:25 pm
N/A
N/A
Purple Innovation Inc. PRPL HUTCHINGS JEFFREY LAYNE
Chief Innovation Officer
84,229 $0 84,229
(Direct)
View
2022-04-08
Disposition
2022-04-08
4:00 pm
N/A
N/A
Purple Innovation Inc. PRPL DeMartini Robert
CEO
777,060 $0 222,940
(Direct)
View
2022-04-03
Exercise
2022-04-05
4:02 pm
N/A
N/A
Purple Innovation Inc. PRPL DeMartini Robert
CEO
7,936 $0 23,808
(Direct)
View
2022-03-25(A)
Disposition
2022-04-05
4:00 pm
N/A
N/A
Purple Innovation Inc. PRPL DeMartini Robert
CEO
23,808 $0 7,936
(Direct)
View
2022-03-29
Other
2022-03-29
4:23 pm
N/A
N/A
Purple Innovation Inc. PRPL Coliseum Capital Management LLC
Shackelton Christopher S
Coliseum Capital LLC
COLISEUM CAPITAL PARTNERS L.P.
Gray Adam
Coliseum Capital Co-Invest III L.P.
Director
10% Owner
7,000,000 $6.1 37,277,798
(Indirect)
View
2022-03-25
Option Award
2022-03-29
4:01 pm
N/A
N/A
Purple Innovation Inc. PRPL DeMartini Robert
CEO
1,000,000 $0 1,000,000
(Direct)
View
2022-03-15
Exercise
2022-03-17
4:00 pm
N/A
N/A
Purple Innovation Inc. PRPL McGarvey Casey Kale
Chief Legal Officer
1,018 $0 50,756
(Direct)
View
2022-03-15
Exercise
2022-03-17
4:00 pm
N/A
N/A
Purple Innovation Inc. PRPL Legg John A.
Chief Operating Officer
1,018 $0 5,683
(Direct)
View
2022-03-15
Tax Withholding
2022-03-17
4:00 pm
N/A
N/A
Purple Innovation Inc. PRPL Legg John A.
Chief Operating Officer
353 $6.81 5,683
(Direct)
View
2022-03-15
Exercise
2022-03-17
4:00 pm
N/A
N/A
Purple Innovation Inc. PRPL White Verdi Ray III
Chief Retail Officer
1,608 $0 2,133
(Direct)
View
2022-03-15
Tax Withholding
2022-03-17
4:00 pm
N/A
N/A
Purple Innovation Inc. PRPL White Verdi Ray III
Chief Retail Officer
279 $6.81 2,133
(Direct)
View
(A) Indicate amendment filing.
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