Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>
Common stock purchase or sale:
| Transaction Date | Reported DateTime | Company | Symbol | Insider Relationship | Shares Traded | Average Price | Total Amount | Shares Owned | Filing |
| 2024-03-22 Purchase | 2024-03-26 08:00 am | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 4,000 | $1.5152 | $6,061 | 16,874 (Direct) | View |
| 2023-08-28 Purchase | 2023-08-30 11:03 am | Purple Innovation Inc. | PRPL | DICAMILLO GARY T Director | 10,000 | $2.2182 | $22,182 | 158,478 (Direct) | View |
| 2023-06-02 Purchase | 2023-06-06 4:10 pm | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 22,300 | $2.8499 | $63,553 | 108,436 (Direct) | View |
| 2023-05-26 Purchase | 2023-05-30 5:44 pm | Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail | 16,350 | $3.4523 | $56,445 | 39,427 (Direct) | View |
| 2023-05-15 Purchase | 2023-05-17 08:02 am | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 50,000 | $2.9733 | $148,665 | 240,474 (Direct) | View |
Stock options: Exercise, Award, Grant, Conversion
| Transaction Date | Reported DateTime | Exercisable Expiration | Company | Symnbol | Insider Relationship | Shares Traded | Conversion Price | Shares Owned | Filing |
| 2024-03-25 Exercise | 2024-03-26 08:00 am | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer | 166,667 | $0 | 630,336 (Direct) | View |
| 2024-03-15 Exercise | 2024-03-19 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 11,176 | $0 | 29,711 (Direct) | View |
| 2024-03-15 Tax Withholding | 2024-03-19 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 3,817 | $1.56 | 29,711 (Direct) | View |
| 2024-03-15 Disposition | 2024-03-19 4:02 pm | N/A N/A | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 1,895 | $0 | 29,711 (Direct) | View |
| 2024-03-15 Exercise | 2024-03-19 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 22,164 | $0 | 78,275 (Direct) | View |
| 2024-03-15 Tax Withholding | 2024-03-19 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 6,573 | $1.56 | 78,275 (Direct) | View |
| 2024-03-15 Exercise | 2024-03-19 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Krausz Keira Chief Marketing Officer | 11,644 | $0 | 30,119 (Direct) | View |
| 2024-03-15 Tax Withholding | 2024-03-19 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Krausz Keira Chief Marketing Officer | 4,815 | $1.56 | 30,119 (Direct) | View |
| 2024-03-15 Exercise | 2024-03-19 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail | 9,185 | $0 | 63,833 (Direct) | View |
| 2024-03-15 Tax Withholding | 2024-03-19 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail | 3,151 | $1.56 | 63,833 (Direct) | View |
| 2024-03-15 Exercise | 2024-03-19 08:00 am | N/A N/A | Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer | 14,096 | $0 | 193,459 (Direct) | View |
| 2024-03-15 Exercise | 2024-03-19 08:00 am | N/A N/A | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | 11,235 | $0 | 43,531 (Direct) | View |
| 2024-03-15 Exercise | 2024-03-19 08:00 am | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer | 56,528 | $0 | 410,059 (Direct) | View |
| 2024-03-14 Option Award | 2024-03-14 5:44 pm | N/A N/A | Purple Innovation Inc. | PRPL | McDermott Tricia Chief Legal Officer | 308,641 | $0 | 308,641 (Direct) | View |
| 2024-03-14 Option Award | 2024-03-14 5:43 pm | N/A N/A | Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer | 370,371 | $0 | 370,371 (Direct) | View |
| 2024-03-04 Other | 2024-03-06 08:00 am | N/A N/A | Purple Innovation Inc. | PRPL | Peterson Douglas Scott Director | 431,355 | $0 | 3,642,285 (Indirect) | View |
| 2023-11-22 Other | 2024-02-08 4:27 pm | N/A N/A | Purple Innovation Inc. | PRPL | Peterson Douglas Scott Director | 149,883 | $0 | 2,929,458 (Indirect) | View |
| 2023-10-25 Exercise | 2023-10-27 08:05 am | N/A N/A | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 2,177 | $0 | 31,196 (Direct) | View |
| 2023-06-20 Option Award(A) | 2023-06-27 08:02 am | N/A N/A | Purple Innovation Inc. | PRPL | DARLING SETH LANE Director | 31,765 | $0 | 48,765 (Indirect) | View |
| 2023-06-20 Option Award | 2023-06-22 4:20 pm | N/A N/A | Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner | 40,841 | $0 | 46,855,291 (Indirect) | View |
| 2023-06-20 Option Award | 2023-06-22 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Peterson Douglas Scott Director | 31,765 | $0 | 2,629,692 (Direct) | View |
Ownership | 2023-06-22 4:01 pm | N/A N/A | Purple Innovation Inc. | PRPL | Peterson Douglas Scott Director | 0 | $0 | 2,597,927 (Indirect) | View |
| 2023-06-20 Option Award | 2023-06-22 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail | 78,735 | $0 | 78,735 (Direct) | View |
| 2023-06-20 Option Award | 2023-06-22 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer | 98,565 | $0 | 98,565 (Direct) | View |
| 2023-06-20 Option Award | 2023-06-22 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer | 98,565 | $0 | 98,565 (Direct) | View |
| 2023-06-20 Option Award | 2023-06-22 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer | 37,750 | $0 | 37,750 (Direct) | View |
| 2023-06-20 Option Award | 2023-06-22 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Krausz Keira Chief Marketing Officer | 99,812 | $0 | 99,812 (Direct) | View |
| 2023-06-20 Option Award | 2023-06-22 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer | 120,829 | $0 | 120,829 (Direct) | View |
| 2023-06-20 Option Award | 2023-06-22 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | DARLING SETH LANE Director | 31,765 | $0 | 48,765 (Direct) | View |
| 2023-06-20 Option Award | 2023-06-22 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Serow Erika Director | 31,765 | $0 | 31,765 (Direct) | View |
| 2023-06-20 Option Award | 2023-06-22 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | HOLLINGSWORTH CLAUDIA Director | 31,765 | $0 | 73,598 (Indirect) | View |
| 2023-06-20 Option Award | 2023-06-22 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | 96,300 | $0 | 96,300 (Direct) | View |
| 2023-06-20 Option Award | 2023-06-22 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | DICAMILLO GARY T Director | 35,395 | $0 | 148,478 (Direct) | View |
| 2023-06-20 Option Award | 2023-06-22 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | Pate R Carter Director | 31,765 | $0 | 48,714 (Direct) | View |
| 2023-06-20 Option Award | 2023-06-22 4:00 pm | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 484,528 | $0 | 484,528 (Direct) | View |
| 2023-06-16 Option Award | 2023-06-20 10:46 am | N/A N/A | Purple Innovation Inc. | PRPL | DeMartini Robert CEO | 590,000 | $0 | 590,000 (Direct) | View |
| 2023-06-06 Exercise | 2023-06-07 1:08 pm | N/A N/A | Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer | 12,571 | $0 | 176,313 (Direct) | View |