List of insiders holdings for Purple Innovation Inc.:
- Shares directly owned by the insider.
- Shares indirectly owned by the insider.
- Total shares owned by the insider (sum of shares directly and indirectly owned).
- Total market value if available.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>
| # | Insider Holder Name | Report Date Time | Shares Owned Directly Indirectly | Total Shares Owned | Filing |
| 1 | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner | 2025-05-06 16:30:56 | 61,131,909 0 | 61,131,909 | Form 13D |
| 2 | Coliseum Capital Management LLC Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Shackelton Christopher S Director 10% Owner | 2025-05-06 16:30:56 | 61,131,909 0 | 61,131,909 | Form 13D |
| 3 | Peterson Douglas Scott Director | 2025-02-03 07:26:28 | 23,028 3,233,959 | 3,256,987 | Form 4 |
| 4 | DeMartini Robert Chief Executive Officer | 2025-04-02 16:00:31 | 1,040,285 0 | 1,040,285 | Form 4 |
| 5 | Global Partner Sponsor I LLC 10% Owner | 2018-03-30 06:03:18 | 670,571 0 | 670,571 | Form 13D |
| 6 | Phillips Craig Lee Chief Financial Officer | 2020-09-28 13:45:15 | 501,690 0 | 501,690 | Form 4/A |
| 7 | Greenhaven Road Investment Management L.P. MVM Funds LLC Greenhaven Road Capital Fund 1 L.P. Greenhaven Road Capital Fund 2 L.P. Miller Scott Stewart 10% Owner | 2019-02-14 15:30:20 | 407,462 0 | 407,462 | Form 13G |
| 8 | Megibow Joseph B Chief Executive Officer | 2021-10-04 16:09:07 | 279,340 0 | 279,340 | Form 4 |
| 9 | HAYNOR ERIC SCOTT Chief Operating Officer | 2025-06-06 16:01:28 | 225,607 0 | 225,607 | Form 4 |
| 10 | DICAMILLO GARY T Director | 2023-08-30 11:03:19 | 158,478 0 | 158,478 | Form 4 |
| 11 | Roddy Jack Chief People Officer | 2025-04-02 16:00:38 | 119,595 0 | 119,595 | Form 4 |
| 12 | McGarvey Casey Kale Chief Legal Officer | 2023-06-22 16:00:51 | 98,565 0 | 98,565 | Form 4 |
| 13 | McDermott Tricia Chief Legal Officer | 2025-03-18 16:03:31 | 97,848 0 | 97,848 | Form 4 |
| 14 | Vogensen Todd E. Chief Financial Officer | 2025-04-02 16:00:35 | 96,099 0 | 96,099 | Form 4 |
| 15 | KERBY JEFFERY SCOTT Chief of Owned Retail | 2025-04-02 16:00:29 | 87,613 0 | 87,613 | Form 4 |
| 16 | Kiedaisch Gary Alan Director | 2022-03-08 16:00:11 | 78,443 0 | 78,443 | Form 4 |
| 17 | HOLLINGSWORTH CLAUDIA Director | 2023-06-22 16:00:39 | 0 73,598 | 73,598 | Form 4 |
| 18 | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | 2025-05-12 16:00:16 | 68,831 0 | 68,831 | Form 4 |
| 19 | Krausz Keira Chief Marketing Officer | 2024-06-21 16:00:11 | 56,069 0 | 56,069 | Form 4 |
| 20 | DARLING SETH LANE Director | 2023-06-27 08:02:58 | 0 48,765 | 48,765 | Form 4/A |
| 21 | Pate R Carter Director | 2023-06-22 16:00:33 | 48,714 0 | 48,714 | Form 4 |
| 22 | Ulrich George Turner Principal Accounting Officer | 2025-04-02 16:00:39 | 41,291 0 | 41,291 | Form 4 |
| 23 | Serow Erika Director | 2023-06-22 16:00:40 | 31,765 0 | 31,765 | Form 4 |
| 24 | White Verdi Ray III Chief Retail Officer | 2022-05-31 14:04:00 | 30,328 0 | 30,328 | Form 4 |
| 25 | NUSSBAUM BENNETT Interim CFO | 2022-08-19 16:00:16 | 20,000 0 | 20,000 | Form 4 |
| 26 | Varni Patrice Ann Chief Marketing Officer | 2022-10-03 17:29:16 | 11,432 0 | 11,432 | Form 4 |
| 27 | Pearce Terry Vernon Former 10% Owner | 2020-09-22 16:20:26 | 9,784 0 | 9,784 | Form 4/A |
| 28 | Pearce Tony Marion Former 10% Owner | 2020-09-22 16:19:45 | 9,784 0 | 9,784 | Form 4/A |
| 29 | Legg John A. Chief Operating Officer | 2022-03-17 16:00:26 | 5,683 0 | 5,683 | Form 4 |
| 30 | ZEPF PAUL J Director | 2023-05-01 16:01:41 | 959.06 0 | 959.06 | Form 4 |
| 31 | ZIER DAWN M. Director | 2023-05-01 16:01:17 | 423.89 0 | 423.89 | Form 4 |
| 32 | Anthos Pano Director | 2023-05-01 16:01:25 | 299.2 0 | 299.2 | Form 4 |
| 33 | Cook D. Andrew Former CFO | 2018-02-06 20:38:47 | 0 0 | 0 | Form 4 |
| 34 | Fiske McNeil S. Jr Director | 2025-06-17 16:00:19 | 0 0 | 0 | Form 3 |
| 35 | InnoHold LLC Former 10% Owner | 2020-09-17 06:06:08 | 0 0 | 0 | Form 4 |
| 36 | Watkins Mark Anderson Chief Financial Officer | 2019-05-31 15:37:48 | 0 0 | 0 | Form 4 |
| 37 | Smith Charles Allen Chief Operating Officer | 2018-02-20 06:35:35 | 0 0 | 0 | Form 3 |
| 38 | Whatcott Russell Boyd Director of Innovation Director | 2018-02-15 13:15:44 | 0 0 | 0 | Form 3 |
| 39 | Moorehead Wayne Lee Chief Brand Officer | 2018-02-15 13:05:50 | 0 0 | 0 | Form 3 |
| 40 | McArthur William Alexander Chief Marketing Officer | 2018-02-15 13:04:45 | 0 0 | 0 | Form 3 |
| 41 | Hill Daniel Glenn Chief Retail Officer | 2018-02-15 12:53:37 | 0 0 | 0 | Form 3 |
| 42 | Edwards Mitch Chief BDO | 2018-02-15 12:51:46 | 0 0 | 0 | Form 3 |
| 43 | Deputy Jodi Morrison Head of Purple People | 2018-02-15 12:49:41 | 0 0 | 0 | Form 3 |
| 44 | Bernards Samuel David Chief Executive Officer | 2018-02-15 12:47:17 | 0 0 | 0 | Form 3 |
| 45 | Weiss Jeffrey A Former Director Director | 2018-02-06 20:40:13 | 0 0 | 0 | Form 4 |
| 46 | KERR WILLIAM T Former Chairman of the Board | 2018-02-06 20:39:29 | 0 0 | 0 | Form 4 |