Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
 - Shares are not adjusted for stock split.
 
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
 - Peter Lynch
What is insider trading>>
Common stock purchase or sale:
| Transaction Date  | Reported DateTime  | Company | Symbol | Insider Relationship  | Shares Traded  | Average Price  | Total Amount  | Shares Owned  | Filing | 
| 2024-06-26 Purchase  | 2024-06-28 6:14 pm  | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer  | 200,000 | $1.0183 | $203,656 | 663,669 (Direct)  | View | 
| 2023-05-15 Purchase  | 2023-05-17 08:02 am  | Purple Innovation Inc. | PRPL | DeMartini Robert CEO  | 50,000 | $2.9733 | $148,665 | 240,474 (Direct)  | View | 
Stock options: Exercise, Award, Grant, Conversion
| Transaction Date  | Reported DateTime  | Exercisable Expiration  | Company | Symnbol | Insider Relationship  | Shares Traded  | Conversion Price  | Shares Owned  | Filing | 
| 2025-03-31 Tax Withholding  | 2025-04-02 4:00 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer  | 23,232 | $0.7592 | 1,040,285 (Direct)  | View | 
| 2025-03-31 Exercise  | 2025-04-02 4:00 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer  | 80,386 | $0 | 1,040,285 (Direct)  | View | 
| 2025-03-25 Tax Withholding  | 2025-03-26 4:00 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer  | 48,167 | $0.79 | 822,360 (Direct)  | View | 
| 2025-03-25 Exercise  | 2025-03-26 4:00 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer  | 166,667 | $0 | 822,360 (Direct)  | View | 
| 2025-03-15 Tax Withholding  | 2025-03-18 4:02 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer  | 16,337 | $0.8999 | 760,389 (Direct)  | View | 
| 2025-03-15 Exercise  | 2025-03-18 4:02 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer  | 112,786 | $0 | 760,389 (Direct)  | View | 
| 2024-06-20 Option Award  | 2024-06-21 4:00 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer  | 241,157 | $0 | 241,157 (Direct)  | View | 
| 2024-03-25 Exercise  | 2024-03-26 08:00 am  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer  | 166,667 | $0 | 630,336 (Direct)  | View | 
| 2024-03-15 Exercise  | 2024-03-19 08:00 am  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer  | 56,528 | $0 | 410,059 (Direct)  | View | 
| 2023-06-20 Option Award  | 2023-06-22 4:00 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert CEO  | 484,528 | $0 | 484,528 (Direct)  | View | 
| 2023-06-16 Option Award  | 2023-06-20 10:46 am  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert CEO  | 590,000 | $0 | 590,000 (Direct)  | View | 
| 2023-04-27 Other  | 2023-05-01 4:01 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert CEO  | 1,905 | $0 | 1,905 (Direct)  | View | 
| 2023-03-25 Exercise  | 2023-03-27 4:02 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert CEO  | 166,666 | $0 | 228,808 (Direct)  | View | 
| 2022-06-02 Option Award(A)  | 2023-03-15 3:20 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert CEO  | 187,060 | $0 | 187,060 (Direct)  | View | 
| 2022-03-25 Option Award(A)  | 2022-06-13 5:49 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert CEO  | 1,000,000 | $0 | 1,000,000 (Direct)  | View | 
| 2022-06-02 Option Award(A)  | 2022-06-13 5:48 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert CEO  | 187,060 | $0 | 410,000 (Direct)  | View | 
| 2022-06-02 Option Award  | 2022-06-03 5:19 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert CEO  | 187,060 | $0 | 410,000 (Direct)  | View | 
| 2022-04-03 Exercise  | 2022-04-05 4:02 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert CEO  | 7,936 | $0 | 23,808 (Direct)  | View | 
| 2022-03-25 Option Award  | 2022-03-29 4:01 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert CEO  | 1,000,000 | $0 | 1,000,000 (Direct)  | View | 
| 2022-03-03 Exercise  | 2022-03-07 4:00 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert CEO  | 7,936 | $0 | 47,616 (Direct)  | View | 
| 2022-02-03 Exercise  | 2022-02-04 4:00 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert Acting CEO  | 7,936 | $0 | 47,616 (Direct)  | View | 
| 2021-12-15 Option Award  | 2021-12-17 4:07 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | DeMartini Robert Acting CEO  | 47,616 | $0 | 47,616 (Direct)  | View |