Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
 - Shares are not adjusted for stock split.
 
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
 - Peter Lynch
What is insider trading>>
Stock options: Exercise, Award, Grant, Conversion
| Transaction Date  | Reported DateTime  | Exercisable Expiration  | Company | Symnbol | Insider Relationship  | Shares Traded  | Conversion Price  | Shares Owned  | Filing | 
| 2025-05-12 Exercise  | 2025-05-12 4:00 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer  | 9,827 | $0 | 68,831 (Direct)  | View | 
| 2025-03-31 Exercise  | 2025-04-02 4:00 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer  | 16,881 | $0 | 92,766 (Direct)  | View | 
| 2025-03-12 Option Award(A)  | 2025-03-18 4:03 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer  | 175,000 | $0 | 175,000 (Direct)  | View | 
| 2025-03-15 Exercise  | 2025-03-18 4:02 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer  | 11,235 | $0 | 53,358 (Direct)  | View | 
| 2024-03-12 Option Award  | 2025-03-14 4:02 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer  | 175,000 | $0 | 175,000 (Direct)  | View | 
| 2024-06-20 Option Award  | 2024-06-21 4:00 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer  | 50,643 | $0 | 50,643 (Direct)  | View | 
| 2024-05-12 Exercise  | 2024-05-14 4:00 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer  | 9,827 | $0 | 40,715 (Direct)  | View | 
| 2024-03-15 Exercise  | 2024-03-19 08:00 am  | N/A N/A  | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer  | 11,235 | $0 | 43,531 (Direct)  | View | 
| 2023-06-20 Option Award  | 2023-06-22 4:00 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer  | 96,300 | $0 | 96,300 (Direct)  | View | 
| 2023-05-15 Exercise  | 2023-05-15 11:44 am  | N/A N/A  | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer  | 9,826 | $0 | 29,480 (Direct)  | View | 
| 2022-05-12 Option Award  | 2022-05-18 5:25 pm  | N/A N/A  | Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer  | 84,229 | $0 | 84,229 (Direct)  | View |