Sec Form 4 Filing - B. Riley Financial, Inc. @ theMaven, Inc. - 2021-10-06

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person B. Riley Financial, Inc. 2. Issuer Name and Ticker or Trading Symbol theMaven, Inc. [ MVEN] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director X __ 10% Owner _____ Officer (give title below) _____ Other (specify below) (Last) (First) (Middle) 11100 SANTA MONICA BLVD., SUITE 800 3. Date of Earliest Transaction (MM/DD/YY) 10/06/2021 (Street) LOS ANGELES, CA90025 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) _____ Form filed by One Reporting Person __ X __ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock, par value $0.01 per share 10/06/2021 P( 4 ) 4,094,708 A 4,094,708 I By B. Riley Principal Investments, LLC ( 1 ) ( 2 ) ( 3 ) Common Stock, par value $0.01 per share 7,612,089 I By BRC Partners Opportunity Fund, LP ( 1 ) ( 2 ) ( 3 ) Common Stock, par value $0.01 per share 71,442,983 I By BRF Investments, LLC ( 1 ) ( 2 ) ( 3 )

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Series H Preferred Stock, par value $0.01 per share $ 0.33 10/06/2021 P 110 08/19/2020 ( 5 ) Common Stock, par value $0.01 per share ( 5 ) ( 4 ) 110 I By B. Riley Principal Investments, LLC ( 1 ) ( 2 ) ( 3 ) Series H Preferred Stock, par value $0.01 per share $ 0.33 08/19/2020 ( 5 ) Common Stock, par value $0.01 per share ( 5 ) 2,500 I By BRC Partners Opportunity Fund, LP ( 1 ) ( 2 ) ( 3 ) Series H Preferred Stock, par value $0.01 per share $ 0.33 08/19/2021 ( 5 ) Common Stock, par value $0.01 per share ( 5 ) 865 I By BRF Investments, LLC ( 1 ) ( 2 ) ( 3 )

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other B. Riley Financial, Inc. 11100 SANTA MONICA BLVD., SUITE 800 LOS ANGELES, CA90025 X B. RILEY PRINCIPAL INVESTMENTS, LLC 11100 SANTA MONICA BLVD., SUITE 800 LOS ANGELES, CA90025 X RILEY BRYANT R 11100 SANTA MONICA BLVD., SUITE 800 LOS ANGELES, CA90025 X Signatures B. Riley Financial, Inc., by: /s/ Bryant R. Riley, Co-Chief Executive Officer 10/06/2021 Signature of Reporting Person Date B. Riley Principal Investments, LLC, by: /s/ Kenneth Young, Chief Executive Officer 10/06/2021 Signature of Reporting Person Date /s/ Bryant R. Riley 10/06/2021 Signature of Reporting Person Date

Explanation of Responses:

( 1 )This Form 4 is filed jointly by B. Riley Financial, Inc., a Delaware corporation ("BRF"), B. Riley Principal Investments, LLC, a Delaware limited liability company ("BRPI"), and Bryant Riley. ( 2 )BRF is the parent company of BRPI. As a result, BRF may be deemed to indirectly beneficially own the securities of theMaven, Inc. (the "Issuer") held of record by BRPI. BRC Partners Opportunity Fund, LP, a Delaware limited partnership ("BRPLP"), is a subsidiary of B. Riley Capital Management, LLC, a New York limited liability company ("BRCM"), a registered investment advisor, and is the general partner of BRPLP. BRF is the parent company of BRCM. As a result, BRPGP, BRCM and BRF may be deemed to indirectly beneficially own the securities of the Issuer held of record by BRPLP. BRF is the parent company of BRF Investments, LLC ("BRFI"). As a result, BRF may be deemed to indirectly beneficially own the securities of the Issuer held of record by BRFI. Each of BRF, BRPGP and BRCM expressly disclaims beneficial ownership of the securities of the Issuer reported herein held indirectly except to the extent of such Reporting Person's pecuniary interest therein. ( 3 )Bryant Riley, as Chief Executive Officer of BRCM and Chairman and Co-Chief Executive Officer of BRF, has voting power and dispositive power over the securities of the Issuer held of record by BRPLP, BRPI and BRFI. As a result, Bryant Riley may be deemed to indirectly beneficially own the securities of the Issuer held of record by BRPLP, BRPI and BRFI. Mr. Riley expressly disclaims beneficial ownership of the securities of the Issuer reported herein held indirectly except to the extent of his pecuniary interest therein. ( 4 )The reported securities were acquired in consideration for the satisfaction of $2.8 million of indebtedness, plus accrued and unpaid interest, owed by the prior chief executive officer of the Issuer to BRPI. ( 5 )5. Subject to the conversion limitation described in the next sentence, the reported security is convertible into common stock of the Issuer at any time, and has no expiration date, but is subject to mandatory conversion on the fifth anniversary of the issuance date. The reported security is subject to a conversion limitation that prohibits the Issuer from effecting a conversion of the reported security into common stock if giving effect to the conversion would cause the holder to beneficially own (together with its affiliates or any "group" members) in excess of 4.99% of the common stock (or, upon notice by the holder, in excess of 9.99% of the common stock).

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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