MediaAlpha Inc. (MAX) - Insider Trading & Ownership

Real time insider trading transaction history:

  • Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
  • Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
Time period
Insider Trading Transactions for MediaAlpha Inc.
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Common stock purchase or sale:
Transaction
Date
Reported
DateTime
CompanySymbolInsider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2026-02-13
Sale
2026-02-17
9:23 pm
MediaAlpha Inc.MAXCOYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
5,000$7.3045$36,523434,045
(Direct)
View
2026-02-17
Sale
2026-02-17
9:23 pm
MediaAlpha Inc.MAXCramer Keith
Chief Revenue Officer
10,000$7.1599$71,599239,142
(Direct)
View
2026-02-13
Sale
2026-02-17
9:23 pm
MediaAlpha Inc.MAXYeh Kuanling Amy
Chief Technology Officer
12,000$7.3074$87,689456,617
(Direct)
View
2026-02-09
Sale
2026-02-11
6:14 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
12,000$8.4777$101,7322,703,330
(Direct)
View
2026-02-02
Sale
2026-02-04
5:52 pm
MediaAlpha Inc.MAXNonko Eugene
Director
24,200$10.21$247,0432,407,868
(Indirect
Direct)
View
2026-02-02
Sale
2026-02-04
5:52 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
20,000$9.9316$198,6312,715,330
(Direct)
View
2026-01-26
Sale
2026-01-28
7:04 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$10.66$255,8282,735,330
(Direct)
View
2026-01-26
Sale
2026-01-28
7:04 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$10.65$386,6132,432,068
(Indirect
Direct)
View
2026-01-20
Sale
2026-01-22
5:35 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$11.14$404,4892,468,368
(Indirect
Direct)
View
2026-01-20
Sale
2026-01-22
5:35 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$11.14$267,4322,759,330
(Direct)
View
2026-01-16
Sale
2026-01-16
4:46 pm
MediaAlpha Inc.MAXYeh Kuanling Amy
Chief Technology Officer
3,000$11.48$34,440393,662
(Direct)
View
2026-01-15
Sale
2026-01-16
4:46 pm
MediaAlpha Inc.MAXCramer Keith
Chief Revenue Officer
10,000$11.37$113,736177,169
(Direct)
View
2026-01-12
Sale
2026-01-14
5:37 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$11.52$276,5982,783,330
(Direct)
View
2026-01-12
Sale
2026-01-14
5:37 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$11.53$418,5992,504,668
(Indirect
Direct)
View
2026-01-05
Sale
2026-01-07
4:11 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$11.84$284,0782,807,330
(Direct)
View
2026-01-05
Sale
2026-01-07
4:10 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$11.84$429,7502,540,968
(Indirect
Direct)
View
2026-01-02
Sale
2026-01-02
6:03 pm
MediaAlpha Inc.MAXYeh Kuanling Amy
Chief Technology Officer
3,000$12.95$38,850396,662
(Direct)
View
2025-12-29
Sale
2025-12-31
4:08 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$12.79$464,3362,577,268
(Indirect
Direct)
View
2025-12-29
Sale
2025-12-31
4:08 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$12.79$307,0252,831,330
(Direct)
View
2025-12-22
Sale
2025-12-29
6:54 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$12.76$463,0212,613,568
(Indirect
Direct)
View
2025-12-22
Sale
2025-12-29
6:54 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$12.74$305,6692,855,330
(Direct)
View
2025-12-15
Sale
2025-12-17
6:12 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$12.79$464,2842,649,868
(Indirect
Direct)
View
2025-12-15
Sale
2025-12-17
6:12 pm
MediaAlpha Inc.MAXCramer Keith
Chief Revenue Officer
10,000$12.83$128,304187,169
(Direct)
View
2025-12-15
Sale
2025-12-17
6:12 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$12.79$307,0202,879,330
(Direct)
View
2025-12-12
Sale
2025-12-12
6:10 pm
MediaAlpha Inc.MAXCOYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
5,000$13.16$65,790441,783
(Direct)
View
2025-12-10
Sale
2025-12-12
6:10 pm
MediaAlpha Inc.MAXYeh Kuanling Amy
Chief Technology Officer
15,000$13.42$201,343399,662
(Direct)
View
2025-12-08
Sale
2025-12-10
6:09 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$13.28$318,8372,903,330
(Direct)
View
2025-12-08
Sale
2025-12-10
6:09 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$13.3$482,9092,686,168
(Indirect
Direct)
View
2025-12-01
Sale
2025-12-03
5:23 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$12.85$308,3832,927,330
(Direct)
View
2025-12-01
Sale
2025-12-03
5:23 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$12.85$466,5072,722,468
(Indirect
Direct)
View
2025-11-24
Sale
2025-11-26
5:35 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$12.17$441,9282,758,768
(Indirect
Direct)
View
2025-11-24
Sale
2025-11-26
5:29 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$12.11$290,7402,951,330
(Direct)
View
2025-11-17
Sale
2025-11-19
5:20 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$11.96$287,0362,975,330
(Direct)
View
2025-11-17
Sale
2025-11-19
5:20 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$11.94$433,2902,795,068
(Indirect
Direct)
View

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
CompanySymnbolInsider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2026-02-15
Exercise
2026-02-17
9:23 pm
N/A
N/A
MediaAlpha Inc.MAXCOYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
6,544$0434,045
(Direct)
View
2026-02-15
Tax Withholding
2026-02-17
9:23 pm
N/A
N/A
MediaAlpha Inc.MAXCOYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
9,282$7.17434,045
(Direct)
View
2026-02-15
Exercise
2026-02-17
9:23 pm
N/A
N/A
MediaAlpha Inc.MAXYi Steven
See Remarks
18,294$02,721,624
(Direct)
View
2026-02-15
Exercise
2026-02-17
9:23 pm
N/A
N/A
MediaAlpha Inc.MAXCramer Keith
Chief Revenue Officer
14,985$0239,142
(Direct)
View
2026-02-15
Exercise
2026-02-17
9:23 pm
N/A
N/A
MediaAlpha Inc.MAXYeh Kuanling Amy
Chief Technology Officer
15,317$0456,617
(Direct)
View
2026-02-15
Tax Withholding
2026-02-17
9:22 pm
N/A
N/A
MediaAlpha Inc.MAXThompson Patrick Ryan
See Remarks
12,130$7.17870,430
(Direct)
View
2026-02-15
Exercise
2026-02-17
9:22 pm
N/A
N/A
MediaAlpha Inc.MAXNonko Eugene
Director
18,294$0957,142
(Direct)
View
2025-11-15
Exercise
2025-11-20
5:17 pm
N/A
N/A
MediaAlpha Inc.MAXCOYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
6,544$0453,327
(Direct)
View
2025-11-15
Tax Withholding
2025-11-20
5:17 pm
N/A
N/A
MediaAlpha Inc.MAXCOYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
13,263$12.42453,327
(Direct)
View
2025-11-15
Exercise
2025-11-18
6:18 pm
N/A
N/A
MediaAlpha Inc.MAXYi Steven
See Remarks
18,294$03,017,624
(Direct)
View
2025-11-15
Exercise
2025-11-18
6:18 pm
N/A
N/A
MediaAlpha Inc.MAXThompson Patrick Ryan
See Remarks
9,772$0882,560
(Direct)
View
2025-11-15
Tax Withholding
2025-11-18
6:18 pm
N/A
N/A
MediaAlpha Inc.MAXThompson Patrick Ryan
See Remarks
21,803$12.42882,560
(Direct)
View
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