MediaAlpha Inc. (MAX) - Insider Trading & Ownership

Real time insider trading transaction history:

  • Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
  • Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
Time period
Insider Trading Transactions for MediaAlpha Inc.
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Common stock purchase or sale:
Transaction
Date
Reported
DateTime
CompanySymbolInsider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2026-01-16
Sale
2026-01-16
4:46 pm
MediaAlpha Inc.MAXYeh Kuanling Amy
Chief Technology Officer
3,000$11.48$34,440393,662
(Direct)
View
2026-01-15
Sale
2026-01-16
4:46 pm
MediaAlpha Inc.MAXCramer Keith
Chief Revenue Officer
10,000$11.37$113,736177,169
(Direct)
View
2026-01-12
Sale
2026-01-14
5:37 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$11.52$276,5982,783,330
(Direct)
View
2026-01-12
Sale
2026-01-14
5:37 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$11.53$418,5992,504,668
(Indirect
Direct)
View
2026-01-05
Sale
2026-01-07
4:11 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$11.84$284,0782,807,330
(Direct)
View
2026-01-05
Sale
2026-01-07
4:10 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$11.84$429,7502,540,968
(Indirect
Direct)
View
2026-01-02
Sale
2026-01-02
6:03 pm
MediaAlpha Inc.MAXYeh Kuanling Amy
Chief Technology Officer
3,000$12.95$38,850396,662
(Direct)
View
2025-12-29
Sale
2025-12-31
4:08 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$12.79$464,3362,577,268
(Indirect
Direct)
View
2025-12-29
Sale
2025-12-31
4:08 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$12.79$307,0252,831,330
(Direct)
View
2025-12-22
Sale
2025-12-29
6:54 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$12.76$463,0212,613,568
(Indirect
Direct)
View
2025-12-22
Sale
2025-12-29
6:54 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$12.74$305,6692,855,330
(Direct)
View
2025-12-15
Sale
2025-12-17
6:12 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$12.79$464,2842,649,868
(Indirect
Direct)
View
2025-12-15
Sale
2025-12-17
6:12 pm
MediaAlpha Inc.MAXCramer Keith
Chief Revenue Officer
10,000$12.83$128,304187,169
(Direct)
View
2025-12-15
Sale
2025-12-17
6:12 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$12.79$307,0202,879,330
(Direct)
View
2025-12-12
Sale
2025-12-12
6:10 pm
MediaAlpha Inc.MAXCOYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
5,000$13.16$65,790441,783
(Direct)
View
2025-12-10
Sale
2025-12-12
6:10 pm
MediaAlpha Inc.MAXYeh Kuanling Amy
Chief Technology Officer
15,000$13.42$201,343399,662
(Direct)
View
2025-12-08
Sale
2025-12-10
6:09 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$13.28$318,8372,903,330
(Direct)
View
2025-12-08
Sale
2025-12-10
6:09 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$13.3$482,9092,686,168
(Indirect
Direct)
View
2025-12-01
Sale
2025-12-03
5:23 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$12.85$308,3832,927,330
(Direct)
View
2025-12-01
Sale
2025-12-03
5:23 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$12.85$466,5072,722,468
(Indirect
Direct)
View
2025-11-24
Sale
2025-11-26
5:35 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$12.17$441,9282,758,768
(Indirect
Direct)
View
2025-11-24
Sale
2025-11-26
5:29 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$12.11$290,7402,951,330
(Direct)
View
2025-11-17
Sale
2025-11-19
5:20 pm
MediaAlpha Inc.MAXYi Steven
See Remarks
24,000$11.96$287,0362,975,330
(Direct)
View
2025-11-17
Sale
2025-11-19
5:20 pm
MediaAlpha Inc.MAXNonko Eugene
Director
36,300$11.94$433,2902,795,068
(Indirect
Direct)
View
2025-08-15
Sale
2025-08-18
4:26 pm
MediaAlpha Inc.MAXYeh Kuanling Amy
Chief Technology Officer
6,000$10.2$61,172489,617
(Direct)
View
2025-08-12
Purchase
2025-08-13
09:20 am
MediaAlpha Inc.MAXVRABECK KATHY P
Director
31,000$9.5992$297,575129,657
(Direct)
View
2025-08-08
Sale
2025-08-12
5:56 pm
MediaAlpha Inc.MAXCramer Keith
Chief Revenue Officer
29,669$10.04$297,841167,200
(Direct)
View

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
CompanySymnbolInsider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2025-11-15
Tax Withholding
2025-11-20
5:17 pm
N/A
N/A
MediaAlpha Inc.MAXCOYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
13,263$12.42453,327
(Direct)
View
2025-11-15
Exercise
2025-11-20
5:17 pm
N/A
N/A
MediaAlpha Inc.MAXCOYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
6,544$0453,327
(Direct)
View
2025-11-15
Exercise
2025-11-18
6:18 pm
N/A
N/A
MediaAlpha Inc.MAXYi Steven
See Remarks
18,294$03,017,624
(Direct)
View
2025-11-15
Tax Withholding
2025-11-18
6:18 pm
N/A
N/A
MediaAlpha Inc.MAXThompson Patrick Ryan
See Remarks
21,803$12.42882,560
(Direct)
View
2025-11-15
Exercise
2025-11-18
6:18 pm
N/A
N/A
MediaAlpha Inc.MAXThompson Patrick Ryan
See Remarks
9,772$0882,560
(Direct)
View
2025-11-15
Exercise
2025-11-18
6:18 pm
N/A
N/A
MediaAlpha Inc.MAXYeh Kuanling Amy
Chief Technology Officer
15,315$0489,617
(Direct)
View
2025-11-15
Exercise
2025-11-18
6:18 pm
N/A
N/A
MediaAlpha Inc.MAXNonko Eugene
Director
18,294$01,146,142
(Direct)
View
2025-11-15
Exercise
2025-11-18
6:18 pm
N/A
N/A
MediaAlpha Inc.MAXCramer Keith
Chief Revenue Officer
14,984$0269,142
(Direct)
View
2025-11-11
Option Award
2025-11-13
5:19 pm
N/A
N/A
MediaAlpha Inc.MAXJones Ramon
Director
7,250$07,250
(Direct)
View
2025-08-15
Exercise
2025-08-18
4:26 pm
N/A
N/A
MediaAlpha Inc.MAXYi Steven
See Remarks
18,294$03,017,624
(Direct)
View
2025-08-15
Exercise
2025-08-18
4:26 pm
N/A
N/A
MediaAlpha Inc.MAXYeh Kuanling Amy
Chief Technology Officer
15,316$0489,617
(Direct)
View
2025-08-15
Tax Withholding
2025-08-18
4:26 pm
N/A
N/A
MediaAlpha Inc.MAXCOYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
13,506$10.14466,590
(Direct)
View
2025-08-15
Exercise
2025-08-18
4:26 pm
N/A
N/A
MediaAlpha Inc.MAXCOYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
7,054$0466,590
(Direct)
View
2025-08-15
Tax Withholding
2025-08-18
4:25 pm
N/A
N/A
MediaAlpha Inc.MAXThompson Patrick Ryan
See Remarks
21,802$10.14904,363
(Direct)
View
2025-08-15
Exercise
2025-08-18
4:25 pm
N/A
N/A
MediaAlpha Inc.MAXThompson Patrick Ryan
See Remarks
9,772$0904,363
(Direct)
View
2025-08-15
Exercise
2025-08-18
4:25 pm
N/A
N/A
MediaAlpha Inc.MAXNonko Eugene
Director
18,294$01,146,142
(Direct)
View
2025-08-15
Exercise
2025-08-18
4:25 pm
N/A
N/A
MediaAlpha Inc.MAXCramer Keith
Chief Revenue Officer
14,985$0269,142
(Direct)
View
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