Reformation Inc. (REF) - Insider Trading & Ownership

Real time insider trading transaction history:

  • Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
  • Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
Time period
Insider Trading Transactions for Reformation Inc.
Common stock purchase or sale:
Transaction
Date
Reported
DateTime
CompanySymbolInsider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2026-07-31
Sale
2026-07-31
9:53 pm
Reformation Inc.REFBorenstein Hali
CEO and President
170,876$13.95$2,383,7202,884,330
(Indirect
Direct)
View
2026-07-31
Sale
2026-07-31
9:52 pm
Reformation Inc.REFRefo SCSp
P6 GP Sarl
Permira VI L.P.1
Permira VI G.P. Ltd
10% Owner
2,987,199$13.95$41,671,42629,091,749
(Direct)
View
2026-07-29
Sale
2026-07-31
4:05 pm
Reformation Inc.REFAflalo Yael
Director
10% Owner
1,204,029$13.95$16,796,20511,725,803
(Indirect)
View

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
CompanySymnbolInsider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2026-07-29
Option Award
2026-07-31
9:54 pm
N/A
N/A
Reformation Inc.REFAllen Zipporah
Director
9,333$09,333
(Direct)
View
2026-07-29
Option Award
2026-07-31
9:54 pm
N/A
2036-07-29
Reformation Inc.REFMoore Joshua
Chief Financial Officer
315,830$0383,612
(Direct)
View
2026-07-29
Option Award
2026-07-31
9:53 pm
N/A
N/A
Reformation Inc.REFRAUCH STACEY
Director
9,333$09,333
(Direct)
View
2026-07-29
Option Award
2026-07-31
9:53 pm
N/A
2036-07-29
Reformation Inc.REFBorenstein Hali
CEO and President
1,427,487$02,884,330
(Direct)
View
2026-07-29
Option Award
2026-07-31
9:52 pm
N/A
N/A
Reformation Inc.REFKleine Brigitte
Director
9,333$09,333
(Direct)
View
2026-07-29
Option Award
2026-07-31
9:52 pm
N/A
N/A
Reformation Inc.REFMiller Steven Clive
Director
9,333$019,607
(Direct)
View
2026-07-29
Option Award
2026-07-31
9:52 pm
N/A
2036-07-29
Reformation Inc.REFTchakarov Ivan
Chief Operating Officer
225,497$0761,256
(Direct)
View
2026-07-29
Option Award
2026-07-31
9:52 pm
N/A
N/A
Reformation Inc.REFCoyle John Joseph
Director
9,333$066,313
(Direct)
View

Ownership
2026-07-30
9:12 pm
N/A
N/A
Reformation Inc.REFPermira VI L.P.1
Permira VI G.P. Ltd
10% Owner
0$032,078,948
(Indirect)
View

Ownership
2026-07-29
8:25 pm
N/A
N/A
Reformation Inc.REFAflalo Yael
Director
10% Owner
0$012,929,832
(Indirect)
View

Ownership
2026-07-29
8:09 pm
N/A
N/A
Reformation Inc.REFRefo SCSp
P6 GP Sarl
10% Owner
0$032,078,948
(Direct)
View

Ownership
2026-07-29
8:04 pm
N/A
N/A
Reformation Inc.REFMiller Steven Clive
Director
0$010,274
(Direct)
View

Ownership
2026-07-29
8:02 pm
N/A
2034-05-01
Reformation Inc.REFKleine Brigitte
Director
0$0110,528
(Direct)
View

Ownership
2026-07-29
8:00 pm
N/A
N/A
Reformation Inc.REFCoyle John Joseph
Director
0$056,980
(Direct)
View

Ownership
2026-07-29
7:58 pm
N/A
2034-05-01
Reformation Inc.REFAllen Zipporah
Director
0$0110,528
(Direct)
View

Ownership
2026-07-29
7:57 pm
N/A
N/A
Reformation Inc.REFTchakarov Ivan
Chief Operating Officer
0$0584,920
(Direct)
View

Ownership
2026-07-29
7:55 pm
N/A
N/A
Reformation Inc.REFMoore Joshua
Chief Financial Officer
0$067,782
(Direct)
View

Ownership
2026-07-29
7:53 pm
N/A
N/A
Reformation Inc.REFBorenstein Hali
CEO and President
0$02,166,129
(Direct)
View