Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date | Reported DateTime | Company | Symbol | Insider Relationship | Shares Traded | Average Price | Total Amount | Shares Owned | Filing |
2025-09-10 Sale | 2025-09-12 4:15 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 16,700 | $47.32 | $790,262 | 675,776 (Direct) | View |
2025-09-04 Sale | 2025-09-08 5:16 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 100,000 | $50.96 | $5,096,000 | 7,198,070 (Indirect Direct) | View |
2025-08-29 Sale | 2025-09-03 5:30 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 245,000 | $51.64 | $12,650,664 | 7,298,070 (Indirect Direct) | View |
2025-08-22 Sale | 2025-08-26 4:30 pm | Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT | 4,796 | $50.95 | $244,356 | 43,332 (Direct) | View |
2025-08-21 Sale | 2025-08-25 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 4,200 | $50.25 | $211,050 | 7,543,070 (Indirect Direct) | View |
2025-08-19 Sale | 2025-08-21 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 800 | $50.31 | $40,248 | 7,547,270 (Indirect Direct) | View |
2025-08-15 Sale | 2025-08-19 4:15 pm | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 33,447 | $48.55 | $1,623,691 | 48,234 (Direct) | View |
2025-08-15 Sale | 2025-08-19 4:15 pm | Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT | 9,999 | $47.7 | $476,952 | 48,128 (Direct) | View |
2025-08-14 Sale | 2025-08-18 4:15 pm | Vital Farms Inc. | VITL | Post Denny Marie Director | 6,086 | $47.75 | $290,607 | 16,312 (Direct) | View |
2025-08-14 Sale | 2025-08-18 4:15 pm | Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER | 3,393 | $47.59 | $161,462 | 73,161 (Direct) | View |
2025-08-13 Sale | 2025-08-15 4:15 pm | Vital Farms Inc. | VITL | Khoury Karl Director | 20,000 | $47.63 | $952,600 | 114,789 (Direct) | View |
2025-08-12 Sale | 2025-08-14 4:25 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 16,700 | $46.11 | $770,037 | 702,476 (Direct) | View |
2025-08-12 Sale | 2025-08-14 4:25 pm | Vital Farms Inc. | VITL | Coon Stephanie SVP STRATEGY | 10,005 | $46.15 | $461,731 | 45,779 (Direct) | View |
2025-08-11 Sale | 2025-08-13 4:15 pm | Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER | 1,200 | $45.56 | $54,672 | 54,987 (Direct) | View |
2025-08-11 Sale | 2025-08-13 4:15 pm | Vital Farms Inc. | VITL | Pappas Peter Nicholas CSO and President, Eggs | 2,811 | $45.35 | $127,479 | 65,430 (Direct) | View |
2025-08-07 Sale | 2025-08-11 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 10,000 | $42.78 | $427,800 | 7,548,070 (Indirect Direct) | View |
2025-08-01 Sale | 2025-08-05 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 30,000 | $35.83 | $1,074,838 | 7,558,070 (Indirect Direct) | View |
2025-07-23 Sale | 2025-07-25 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 5,000 | $40.34 | $201,700 | 7,588,070 (Indirect Direct) | View |
2025-07-11 Sale | 2025-07-15 4:15 pm | Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER | 1,200 | $38.97 | $46,764 | 56,187 (Direct) | View |
2025-07-01 Sale | 2025-07-03 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 30,000 | $39.17 | $1,175,034 | 7,574,890 (Indirect Direct) | View |
2025-06-13 Sale | 2025-06-17 5:00 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 30,000 | $31.73 | $951,822 | 7,604,890 (Indirect Direct) | View |
2025-06-12 Sale | 2025-06-16 5:30 pm | Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER | 1,200 | $31.93 | $38,316 | 57,117 (Direct) | View |
2025-05-19 Sale | 2025-05-21 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 24,000 | $35.94 | $862,560 | 7,634,890 (Indirect Direct) | View |
2025-05-12 Sale | 2025-05-14 5:00 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 45,143 | $34.12 | $1,540,384 | 737,841 (Direct) | View |
2025-04-21 Sale | 2025-04-23 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 24,000 | $32.68 | $784,320 | 7,658,890 (Indirect Direct) | View |
2025-04-14 Sale | 2025-04-16 5:00 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 45,124 | $33.69 | $1,520,228 | 743,184 (Direct) | View |
2025-03-24 Sale | 2025-03-26 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 4,000 | $31.39 | $125,560 | 8,708,890 (Indirect Direct) | View |
2025-03-19 Sale | 2025-03-21 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 20,000 | $29.46 | $589,200 | 8,712,890 (Indirect Direct) | View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date | Reported DateTime | Exercisable Expiration | Company | Symnbol | Insider Relationship | Shares Traded | Conversion Price | Shares Owned | Filing |
2025-09-16 Tax Withholding | 2025-09-18 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Van Hoven Reena Chauhan Chief People Officer | 344 | $47.05 | 10,765 (Direct) | View |
2025-09-11 Gift | 2025-09-12 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 10,000 | $0 | 675,776 (Direct) | View |
2025-09-02 Tax Withholding | 2025-09-04 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Holland Joseph Michael Chief Supply Chain Officer | 412 | $51.9 | 11,451 (Direct) | View |
2025-08-18 Exercise | 2025-08-19 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 21,442 | $15.31 | 48,234 (Direct) | View |
2025-08-18 Exercise | 2025-08-19 4:15 pm | N/A 2033-03-13 | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 21,442 | $0 | 48,234 (Direct) | View |
2025-08-14 Exercise | 2025-08-18 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER | 7,189 | $13.91 | 73,161 (Direct) | View |
2025-08-14 Exercise | 2025-08-18 4:15 pm | N/A 2033-03-17 | Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER | 7,189 | $0 | 73,161 (Direct) | View |
2025-07-11 Exercise | 2025-07-15 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 18,180 | $24.2 | 7,593,070 (Direct) | View |
2025-07-11 Exercise | 2025-07-15 4:15 pm | N/A 2025-07-30 | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 18,180 | $0 | 7,593,070 (Direct) | View |
2025-07-01 Option Award | 2025-07-03 4:12 pm | N/A N/A | Vital Farms Inc. | VITL | Cyr William B. Director | 3,044 | $0 | 3,044 (Direct) | View |
2025-06-11 Option Award | 2025-06-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Post Denny Marie Director | 3,423 | $0 | 22,398 (Direct) | View |
2025-06-11 Option Award | 2025-06-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Kennedy Kelly J. Director | 3,423 | $0 | 20,427 (Direct) | View |
2025-06-11 Option Award | 2025-06-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Khoury Karl Director | 3,423 | $0 | 134,789 (Direct) | View |
2025-06-11 Option Award | 2025-06-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Flanagan Glenda J Director | 3,423 | $0 | 31,398 (Direct) | View |
2025-06-11 Option Award | 2025-06-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Ruiz Gisel Director | 3,423 | $0 | 40,398 (Direct) | View |
2025-06-11 Option Award | 2025-06-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Amoo-Gottfried Kofi Owusu Director | 3,423 | $0 | 28,686 (Direct) | View |
2025-05-22 Option Award | 2025-05-27 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 7,806 | $12.81 | 737,841 (Direct) | View |
2025-05-22 Exercise | 2025-05-27 4:15 pm | N/A 2032-03-10 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 7,806 | $0 | 737,841 (Direct) | View |
2025-05-12 Exercise | 2025-05-14 5:00 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 39,448 | $5.3286 | 737,841 (Direct) | View |
2025-05-12 Exercise | 2025-05-14 5:00 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 13,052 | $12.81 | 737,841 (Direct) | View |
2025-05-12 Exercise | 2025-05-14 5:00 pm | N/A 2029-08-28 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $0 | 737,841 (Direct) | View |
2025-04-14 Exercise | 2025-04-16 5:00 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $5.3286 | 743,184 (Direct) | View |
2025-04-14 Exercise | 2025-04-16 5:00 pm | N/A 2029-08-28 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $0 | 743,184 (Direct) | View |