Insider Trading & Ownership - Vital Farms Inc. (VITL)

Real time insider trading transaction history:

  • Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
  • Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
Time period
Insider Trading Transactions for Vital Farms Inc.
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Common stock purchase or sale:
Transaction
Date
Reported
DateTime
CompanySymbolInsider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2025-07-23
Sale
2025-07-25
4:15 pm
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
5,000$40.34$201,7007,588,070
(Indirect
Direct)
View
2025-07-11
Sale
2025-07-15
4:15 pm
Vital Farms Inc.VITLWrede Thilo
CHIEF FINANCIAL OFFICER
1,200$38.97$46,76456,187
(Direct)
View
2025-07-01
Sale
2025-07-03
4:15 pm
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
30,000$39.17$1,175,0347,574,890
(Indirect
Direct)
View
2025-06-13
Sale
2025-06-17
5:00 pm
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
30,000$31.73$951,8227,604,890
(Indirect
Direct)
View
2025-06-12
Sale
2025-06-16
5:30 pm
Vital Farms Inc.VITLWrede Thilo
CHIEF FINANCIAL OFFICER
1,200$31.93$38,31657,117
(Direct)
View
2025-05-19
Sale
2025-05-21
4:15 pm
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000$35.94$862,5607,634,890
(Indirect
Direct)
View
2025-05-12
Sale
2025-05-14
5:00 pm
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
45,143$34.12$1,540,384737,841
(Direct)
View
2025-04-21
Sale
2025-04-23
4:15 pm
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
24,000$32.68$784,3207,658,890
(Indirect
Direct)
View
2025-04-14
Sale
2025-04-16
5:00 pm
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
45,124$33.69$1,520,228743,184
(Direct)
View
2025-03-24
Sale
2025-03-26
4:15 pm
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
4,000$31.39$125,5608,708,890
(Indirect
Direct)
View
2025-03-19
Sale
2025-03-21
4:15 pm
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
20,000$29.46$589,2008,712,890
(Indirect
Direct)
View
2025-03-14
Sale
2025-03-18
4:15 pm
Vital Farms Inc.VITLKhoury Karl
Director
10,839$31.02$336,226131,366
(Direct)
View
2025-03-12
Sale
2025-03-14
4:15 pm
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
45,372$31.57$1,432,321788,308
(Direct)
View

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
CompanySymnbolInsider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2025-07-11
Exercise
2025-07-15
4:15 pm
N/A
2025-07-30
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
18,180$07,593,070
(Direct)
View
2025-07-11
Exercise
2025-07-15
4:15 pm
N/A
N/A
Vital Farms Inc.VITLOHAYER MATTHEW
EXECUTIVE CHAIRPERSON
10% Owner
18,180$24.27,593,070
(Direct)
View
2025-07-01
Option Award
2025-07-03
4:12 pm
N/A
N/A
Vital Farms Inc.VITLCyr William B.
Director
3,044$03,044
(Direct)
View
2025-06-11
Option Award
2025-06-13
4:15 pm
N/A
N/A
Vital Farms Inc.VITLPost Denny Marie
Director
3,423$022,398
(Direct)
View
2025-06-11
Option Award
2025-06-13
4:15 pm
N/A
N/A
Vital Farms Inc.VITLKennedy Kelly J.
Director
3,423$020,427
(Direct)
View
2025-06-11
Option Award
2025-06-13
4:15 pm
N/A
N/A
Vital Farms Inc.VITLKhoury Karl
Director
3,423$0134,789
(Direct)
View
2025-06-11
Option Award
2025-06-13
4:15 pm
N/A
N/A
Vital Farms Inc.VITLFlanagan Glenda J
Director
3,423$031,398
(Direct)
View
2025-06-11
Option Award
2025-06-13
4:15 pm
N/A
N/A
Vital Farms Inc.VITLRuiz Gisel
Director
3,423$040,398
(Direct)
View
2025-06-11
Option Award
2025-06-13
4:15 pm
N/A
N/A
Vital Farms Inc.VITLAmoo-Gottfried Kofi Owusu
Director
3,423$028,686
(Direct)
View
2025-05-22
Option Award
2025-05-27
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
7,806$12.81737,841
(Direct)
View
2025-05-22
Exercise
2025-05-27
4:15 pm
N/A
2032-03-10
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
7,806$0737,841
(Direct)
View
2025-05-12
Exercise
2025-05-14
5:00 pm
N/A
2029-08-28
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
52,500$0737,841
(Direct)
View
2025-05-12
Exercise
2025-05-14
5:00 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
13,052$12.81737,841
(Direct)
View
2025-05-12
Exercise
2025-05-14
5:00 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
39,448$5.3286737,841
(Direct)
View
2025-04-14
Exercise
2025-04-16
5:00 pm
N/A
2029-08-28
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
52,500$0743,184
(Direct)
View
2025-04-14
Exercise
2025-04-16
5:00 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
52,500$5.3286743,184
(Direct)
View
2025-03-17
Tax Withholding
2025-03-19
4:15 pm
N/A
N/A
Vital Farms Inc.VITLWrede Thilo
CHIEF FINANCIAL OFFICER
3,192$31.5958,317
(Direct)
View
2025-03-13
Tax Withholding
2025-03-17
4:15 pm
N/A
N/A
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
1,500$29.3249,518
(Direct)
View
2025-03-13
Tax Withholding
2025-03-17
4:15 pm
N/A
N/A
Vital Farms Inc.VITLPappas Peter Nicholas
CSO and President, Eggs
1,500$29.3267,740
(Direct)
View
2025-03-13
Tax Withholding
2025-03-17
4:15 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
GC, SEC. AND HEAD OF IMPACT
1,714$29.3257,898
(Direct)
View
2025-03-13
Tax Withholding
2025-03-17
4:15 pm
N/A
N/A
Vital Farms Inc.VITLCoon Stephanie
SVP STRATEGY
1,500$29.3255,425
(Direct)
View
2025-03-13
Tax Withholding
2025-03-14
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
4,798$29.32788,308
(Direct)
View
2025-03-12
Exercise
2025-03-14
4:15 pm
N/A
2029-08-28
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
52,500$0788,308
(Direct)
View
2025-03-12
Exercise
2025-03-14
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
52,500$5.3286788,308
(Direct)
View
2025-03-11
Tax Withholding
2025-03-13
5:45 pm
N/A
N/A
Vital Farms Inc.VITLWrede Thilo
CHIEF FINANCIAL OFFICER
2,240$31.661,509
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
12,498$31.6694,030
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
PRESIDENT AND CEO
3,277$32.04694,030
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
GC, SEC. AND HEAD OF IMPACT
2,563$31.659,612
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
GC, SEC. AND HEAD OF IMPACT
5,120$32.0459,612
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLCoon Stephanie
SVP STRATEGY
1,625$31.656,925
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLCoon Stephanie
SVP STRATEGY
1,901$32.0456,925
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLPappas Peter Nicholas
CSO and President, Eggs
2,266$31.669,240
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLPappas Peter Nicholas
CSO and President, Eggs
4,709$32.0469,240
(Direct)
View
2025-03-11
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
1,683$31.651,018
(Direct)
View
2025-03-10
Tax Withholding
2025-03-12
4:15 pm
N/A
N/A
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
1,426$32.0451,018
(Direct)
View
2025-03-03
Option Award(A)
2025-03-05
5:45 pm
N/A
N/A
Vital Farms Inc.VITLVan Hoven Reena Chauhan
Chief People Officer
7,528$011,109
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc.VITLHolland Joseph Michael
Chief People Officer
7,528$011,109
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc.VITLCoon Stephanie
SVP STRATEGY
7,528$060,451
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc.VITLHolland Joseph Michael
Chief Supply Chain Officer
7,924$011,863
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
GC, SEC. AND HEAD OF IMPACT
7,924$067,295
(Direct)
View
2025-03-03
Option Award
2025-03-05
4:15 pm
N/A
N/A
Vital Farms Inc.VITLPappas Peter Nicholas
CSO and President, Eggs
10,301$076,215
(Direct)
View
(A) Indicate amendment filing.
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