Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date | Reported DateTime | Company | Symbol | Insider Relationship | Shares Traded | Average Price | Total Amount | Shares Owned | Filing |
2025-07-23 Sale | 2025-07-25 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 5,000 | $40.34 | $201,700 | 7,588,070 (Indirect Direct) | View |
2025-07-11 Sale | 2025-07-15 4:15 pm | Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER | 1,200 | $38.97 | $46,764 | 56,187 (Direct) | View |
2025-07-01 Sale | 2025-07-03 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 30,000 | $39.17 | $1,175,034 | 7,574,890 (Indirect Direct) | View |
2025-06-13 Sale | 2025-06-17 5:00 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 30,000 | $31.73 | $951,822 | 7,604,890 (Indirect Direct) | View |
2025-06-12 Sale | 2025-06-16 5:30 pm | Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER | 1,200 | $31.93 | $38,316 | 57,117 (Direct) | View |
2025-05-19 Sale | 2025-05-21 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 24,000 | $35.94 | $862,560 | 7,634,890 (Indirect Direct) | View |
2025-05-12 Sale | 2025-05-14 5:00 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 45,143 | $34.12 | $1,540,384 | 737,841 (Direct) | View |
2025-04-21 Sale | 2025-04-23 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 24,000 | $32.68 | $784,320 | 7,658,890 (Indirect Direct) | View |
2025-04-14 Sale | 2025-04-16 5:00 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 45,124 | $33.69 | $1,520,228 | 743,184 (Direct) | View |
2025-03-24 Sale | 2025-03-26 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 4,000 | $31.39 | $125,560 | 8,708,890 (Indirect Direct) | View |
2025-03-19 Sale | 2025-03-21 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 20,000 | $29.46 | $589,200 | 8,712,890 (Indirect Direct) | View |
2025-03-14 Sale | 2025-03-18 4:15 pm | Vital Farms Inc. | VITL | Khoury Karl Director | 10,839 | $31.02 | $336,226 | 131,366 (Direct) | View |
2025-03-12 Sale | 2025-03-14 4:15 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 45,372 | $31.57 | $1,432,321 | 788,308 (Direct) | View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date | Reported DateTime | Exercisable Expiration | Company | Symnbol | Insider Relationship | Shares Traded | Conversion Price | Shares Owned | Filing |
2025-07-11 Exercise | 2025-07-15 4:15 pm | N/A 2025-07-30 | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 18,180 | $0 | 7,593,070 (Direct) | View |
2025-07-11 Exercise | 2025-07-15 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 18,180 | $24.2 | 7,593,070 (Direct) | View |
2025-07-01 Option Award | 2025-07-03 4:12 pm | N/A N/A | Vital Farms Inc. | VITL | Cyr William B. Director | 3,044 | $0 | 3,044 (Direct) | View |
2025-06-11 Option Award | 2025-06-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Post Denny Marie Director | 3,423 | $0 | 22,398 (Direct) | View |
2025-06-11 Option Award | 2025-06-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Kennedy Kelly J. Director | 3,423 | $0 | 20,427 (Direct) | View |
2025-06-11 Option Award | 2025-06-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Khoury Karl Director | 3,423 | $0 | 134,789 (Direct) | View |
2025-06-11 Option Award | 2025-06-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Flanagan Glenda J Director | 3,423 | $0 | 31,398 (Direct) | View |
2025-06-11 Option Award | 2025-06-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Ruiz Gisel Director | 3,423 | $0 | 40,398 (Direct) | View |
2025-06-11 Option Award | 2025-06-13 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Amoo-Gottfried Kofi Owusu Director | 3,423 | $0 | 28,686 (Direct) | View |
2025-05-22 Option Award | 2025-05-27 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 7,806 | $12.81 | 737,841 (Direct) | View |
2025-05-22 Exercise | 2025-05-27 4:15 pm | N/A 2032-03-10 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 7,806 | $0 | 737,841 (Direct) | View |
2025-05-12 Exercise | 2025-05-14 5:00 pm | N/A 2029-08-28 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $0 | 737,841 (Direct) | View |
2025-05-12 Exercise | 2025-05-14 5:00 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 13,052 | $12.81 | 737,841 (Direct) | View |
2025-05-12 Exercise | 2025-05-14 5:00 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 39,448 | $5.3286 | 737,841 (Direct) | View |
2025-04-14 Exercise | 2025-04-16 5:00 pm | N/A 2029-08-28 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $0 | 743,184 (Direct) | View |
2025-04-14 Exercise | 2025-04-16 5:00 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $5.3286 | 743,184 (Direct) | View |
2025-03-17 Tax Withholding | 2025-03-19 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER | 3,192 | $31.59 | 58,317 (Direct) | View |
2025-03-13 Tax Withholding | 2025-03-17 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 1,500 | $29.32 | 49,518 (Direct) | View |
2025-03-13 Tax Withholding | 2025-03-17 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Pappas Peter Nicholas CSO and President, Eggs | 1,500 | $29.32 | 67,740 (Direct) | View |
2025-03-13 Tax Withholding | 2025-03-17 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT | 1,714 | $29.32 | 57,898 (Direct) | View |
2025-03-13 Tax Withholding | 2025-03-17 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Coon Stephanie SVP STRATEGY | 1,500 | $29.32 | 55,425 (Direct) | View |
2025-03-13 Tax Withholding | 2025-03-14 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 4,798 | $29.32 | 788,308 (Direct) | View |
2025-03-12 Exercise | 2025-03-14 4:15 pm | N/A 2029-08-28 | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $0 | 788,308 (Direct) | View |
2025-03-12 Exercise | 2025-03-14 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 52,500 | $5.3286 | 788,308 (Direct) | View |
2025-03-11 Tax Withholding | 2025-03-13 5:45 pm | N/A N/A | Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER | 2,240 | $31.6 | 61,509 (Direct) | View |
2025-03-11 Tax Withholding | 2025-03-12 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 12,498 | $31.6 | 694,030 (Direct) | View |
2025-03-10 Tax Withholding | 2025-03-12 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 3,277 | $32.04 | 694,030 (Direct) | View |
2025-03-11 Tax Withholding | 2025-03-12 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT | 2,563 | $31.6 | 59,612 (Direct) | View |
2025-03-10 Tax Withholding | 2025-03-12 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT | 5,120 | $32.04 | 59,612 (Direct) | View |
2025-03-11 Tax Withholding | 2025-03-12 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Coon Stephanie SVP STRATEGY | 1,625 | $31.6 | 56,925 (Direct) | View |
2025-03-10 Tax Withholding | 2025-03-12 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Coon Stephanie SVP STRATEGY | 1,901 | $32.04 | 56,925 (Direct) | View |
2025-03-11 Tax Withholding | 2025-03-12 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Pappas Peter Nicholas CSO and President, Eggs | 2,266 | $31.6 | 69,240 (Direct) | View |
2025-03-10 Tax Withholding | 2025-03-12 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Pappas Peter Nicholas CSO and President, Eggs | 4,709 | $32.04 | 69,240 (Direct) | View |
2025-03-11 Tax Withholding | 2025-03-12 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 1,683 | $31.6 | 51,018 (Direct) | View |
2025-03-10 Tax Withholding | 2025-03-12 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 1,426 | $32.04 | 51,018 (Direct) | View |
2025-03-03 Option Award(A) | 2025-03-05 5:45 pm | N/A N/A | Vital Farms Inc. | VITL | Van Hoven Reena Chauhan Chief People Officer | 7,528 | $0 | 11,109 (Direct) | View |
2025-03-03 Option Award | 2025-03-05 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Holland Joseph Michael Chief People Officer | 7,528 | $0 | 11,109 (Direct) | View |
2025-03-03 Option Award | 2025-03-05 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Coon Stephanie SVP STRATEGY | 7,528 | $0 | 60,451 (Direct) | View |
2025-03-03 Option Award | 2025-03-05 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Holland Joseph Michael Chief Supply Chain Officer | 7,924 | $0 | 11,863 (Direct) | View |
2025-03-03 Option Award | 2025-03-05 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT | 7,924 | $0 | 67,295 (Direct) | View |
2025-03-03 Option Award | 2025-03-05 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Pappas Peter Nicholas CSO and President, Eggs | 10,301 | $0 | 76,215 (Direct) | View |