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Insider Trading - Vital Farms Inc. (VITL)

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VITL Insider Trading Transactions for Vital Farms Inc.
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Common stock purchase or sale:
Transaction
Date
Reported
DateTime
Company Symbol Insider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2020-08-03
Purchase
2020-08-05
7:44 pm
Vital Farms Inc. VITL Khoury Karl
Director
4,000 $22 $88,000 2,030,380
(Indirect
Direct)
View
2020-08-03
Sale
2020-08-05
7:44 pm
Vital Farms Inc. VITL Khoury Karl
Director
227,749 $20.46 $4,659,744 2,030,380
(Indirect
Direct)
View
2020-08-04
Sale
2020-08-05
7:45 pm
Vital Farms Inc. VITL OHAYER MATTHEW
Chairman
10% Owner
1,517,105 $20.46 $31,039,967 10,650,494
(Direct)
View
2020-08-03
Purchase
2020-08-05
7:48 pm
Vital Farms Inc. VITL Ruiz Gisel
Director
9,000 $22 $198,000 16,500
(Direct)
View
2020-08-04
Sale
2020-08-06
4:31 pm
Vital Farms Inc. VITL Drever Brent
Director
281,500 $20.46 $5,759,490 2,533,512
(Indirect
Direct)
View
2020-11-16
Sale
2020-11-18
4:52 pm
Vital Farms Inc. VITL Flanagan Glenda J
Director
1,354,684 $28.74 $38,930,230 1,603,230
(Indirect
Direct)
View
2020-11-16
Sale
2020-11-18
4:56 pm
Vital Farms Inc. VITL Khoury Karl
Director
250,000 $28.74 $7,184,375 1,780,380
(Indirect
Direct)
View
2021-01-27
Sale
2021-01-29
8:30 pm
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
43,923 $25.19 $1,106,228 0
(Direct)
View
2021-02-08
Sale
2021-02-09
5:36 pm
Vital Farms Inc. VITL Marcus Scott
Chief Marketing Officer
4,920 $26.36 $129,691 0
(Direct)
View
2021-02-16
Sale
2021-02-18
5:51 pm
Vital Farms Inc. VITL Dale Jason
COO
25,000 $26.98 $674,520 246
(Direct)
View
2021-02-19
Sale
2021-02-23
4:35 pm
Vital Farms Inc. VITL Marcus Scott
Chief Marketing Officer
25,262 $30.14 $761,397 0
(Direct)
View
2021-03-01
Sale
2021-03-03
7:41 pm
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
43,923 $28.06 $1,232,333 0
(Direct)
View
2021-03-16
Sale
2021-03-18
4:50 pm
Vital Farms Inc. VITL Dale Jason
COO
25,000 $28.21 $705,250 246
(Direct)
View
2021-04-01
Sale
2021-04-02
5:24 pm
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
18,153 $22.09 $401,000 7,273
(Direct)
View
2021-04-05
Sale
2021-04-07
9:42 pm
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
25,770 $22.18 $571,579 7,273
(Direct)
View
2021-04-06
Sale
2021-04-08
5:54 pm
Vital Farms Inc. VITL Dale Jason
COO
50,000 $22.18 $1,108,750 3,155
(Direct)
View
2021-04-28
Sale
2021-04-30
8:13 pm
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
43,923 $24.56 $1,078,832 7,273
(Direct)
View
2021-05-11
Sale
2021-05-13
4:34 pm
Vital Farms Inc. VITL Dale Jason
COO
20,000 $22.23 $444,630 3,155
(Direct)
View
2021-06-02
Sale
2021-06-04
6:03 pm
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
13,373 $22 $294,206 48,073
(Direct)
View
2021-06-07
Sale
2021-06-09
4:48 pm
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
30,550 $22.08 $674,544 48,073
(Direct)
View
2021-06-09
Sale
2021-06-11
6:16 pm
Vital Farms Inc. VITL Drever Brent
Director
453,422 $22 $9,975,284 0
(Indirect
Direct)
View

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
Company Symnbol Insider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2020-08-03
Option Award
2020-08-05
7:44 pm
N/A
N/A
Vital Farms Inc. VITL Kennedy Kelly J.
Director
7,500 $0 7,500
(Direct)
View
2020-08-03
Option Award
2020-08-05
7:44 pm
N/A
N/A
Vital Farms Inc. VITL Khoury Karl
Director
7,500 $0 7,500
(Direct)
View
2020-08-03
Conversion
2020-08-05
7:44 pm
N/A
N/A
Vital Farms Inc. VITL Khoury Karl
Director
909,341 $0 2,258,129
(Indirect)
View
2020-08-03
Conversion
2020-08-05
7:44 pm
N/A
N/A
Vital Farms Inc. VITL Khoury Karl
Director
909,341 $0 0
(Indirect)
View
2020-08-04
Conversion
2020-08-05
7:45 pm
N/A
N/A
Vital Farms Inc. VITL OHAYER MATTHEW
Chairman
10% Owner
197,023 $0 12,167,599
(Direct)
View
2020-08-04
Conversion
2020-08-05
7:45 pm
N/A
N/A
Vital Farms Inc. VITL OHAYER MATTHEW
Chairman
10% Owner
197,023 $0 0
(Direct)
View
2020-08-03
Option Award
2020-08-05
7:47 pm
N/A
N/A
Vital Farms Inc. VITL Post Denny Marie
Director
7,500 $0 7,500
(Direct)
View
2020-08-03
Option Award
2020-08-05
7:48 pm
N/A
N/A
Vital Farms Inc. VITL Ruiz Gisel
Director
7,500 $0 7,500
(Direct)
View
2020-10-26
Option Award
2020-10-26
7:40 pm
N/A
2030-10-26
Vital Farms Inc. VITL Pappas Peter Nicholas
Chief Sales Officer
91,972 $0 91,972
(Direct)
View
2020-11-16
Disposition
2020-11-18
4:55 pm
N/A
N/A
Vital Farms Inc. VITL Drever Brent
Director
1,000,000 $28.74 1,533,512
(Indirect)
View
2021-01-04
Option Award
2021-01-06
6:51 pm
N/A
N/A
Vital Farms Inc. VITL Amoo-Gottfried Kofi Owusu
Director
4,788 $0 4,788
(Direct)
View
2021-01-04
Option Award
2021-01-06
6:53 pm
N/A
2031-01-03
Vital Farms Inc. VITL DAWSON JEFFERY S
CAO
40,377 $0 40,377
(Direct)
View
2021-01-27
Exercise
2021-01-29
8:30 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $1.4309 14,641
(Direct)
View
2021-01-27
Exercise
2021-01-29
8:30 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $1.4309 14,641
(Direct)
View
2021-01-27
Exercise
2021-01-29
8:30 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $1.4309 14,641
(Direct)
View
2021-01-27
Exercise
2021-01-29
8:30 pm
N/A
2025-05-22
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $0 108,359
(Direct)
View
2021-01-27
Exercise
2021-01-29
8:30 pm
N/A
2025-05-22
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $0 93,718
(Direct)
View
2021-01-27
Exercise
2021-01-29
8:30 pm
N/A
2025-05-22
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $0 79,077
(Direct)
View
2021-02-08
Exercise
2021-02-09
5:36 pm
N/A
N/A
Vital Farms Inc. VITL Marcus Scott
Chief Marketing Officer
4,920 $3.6748 4,920
(Direct)
View
2021-02-08
Exercise
2021-02-09
5:36 pm
N/A
2028-04-02
Vital Farms Inc. VITL Marcus Scott
Chief Marketing Officer
4,920 $0 7,380
(Direct)
View
2021-02-16
Exercise
2021-02-18
5:51 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
19,840 $1.4309 20,086
(Direct)
View
2021-02-16
Exercise
2021-02-18
5:51 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
5,160 $1.4309 25,246
(Direct)
View
2021-02-16
Exercise
2021-02-18
5:51 pm
N/A
2024-10-09
Vital Farms Inc. VITL Dale Jason
COO
19,840 $0 0
(Direct)
View
2021-02-16
Exercise
2021-02-18
5:51 pm
N/A
2025-01-30
Vital Farms Inc. VITL Dale Jason
COO
5,160 $0 56,340
(Direct)
View
2021-02-19
Exercise
2021-02-23
4:35 pm
N/A
N/A
Vital Farms Inc. VITL Marcus Scott
Chief Marketing Officer
25,262 $5.3286 25,262
(Direct)
View
2021-02-19
Exercise
2021-02-23
4:35 pm
N/A
2029-08-28
Vital Farms Inc. VITL Marcus Scott
Chief Marketing Officer
25,262 $0 312,700
(Direct)
View
2021-03-01
Exercise
2021-03-03
7:41 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $1.4309 14,641
(Direct)
View
2021-03-01
Exercise
2021-03-03
7:41 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $1.4309 14,641
(Direct)
View
2021-03-01
Exercise
2021-03-03
7:41 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $1.4309 14,641
(Direct)
View
2021-03-01
Exercise
2021-03-03
7:41 pm
N/A
2025-05-22
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $0 64,436
(Direct)
View
2021-03-01
Exercise
2021-03-03
7:41 pm
N/A
2025-05-22
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $0 49,795
(Direct)
View
2021-03-01
Exercise
2021-03-03
7:41 pm
N/A
2025-05-22
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $0 35,154
(Direct)
View
2021-03-16
Exercise
2021-03-18
4:50 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
25,000 $1.4309 25,246
(Direct)
View
2021-03-16
Exercise
2021-03-18
4:50 pm
N/A
2025-01-30
Vital Farms Inc. VITL Dale Jason
COO
25,000 $0 31,340
(Direct)
View
2021-03-22
Option Award
2021-03-24
4:59 pm
N/A
N/A
Vital Farms Inc. VITL Pappas Peter Nicholas
Chief Sales Officer
2,909 $0 2,909
(Direct)
View
2021-03-22
Option Award
2021-03-24
4:59 pm
N/A
2031-03-22
Vital Farms Inc. VITL Pappas Peter Nicholas
Chief Sales Officer
28,625 $0 28,625
(Direct)
View
2021-03-22
Option Award
2021-03-24
5:03 pm
N/A
N/A
Vital Farms Inc. VITL Meissner Bo Erick
CFO
2,909 $0 2,909
(Direct)
View
2021-03-22
Option Award
2021-03-24
5:03 pm
N/A
2031-03-22
Vital Farms Inc. VITL Meissner Bo Erick
CFO
28,625 $0 28,625
(Direct)
View
2021-03-22
Option Award
2021-03-24
5:05 pm
N/A
N/A
Vital Farms Inc. VITL DAWSON JEFFERY S
CAO
1,066 $0 1,066
(Direct)
View
2021-03-22
Option Award
2021-03-24
5:05 pm
N/A
2031-03-22
Vital Farms Inc. VITL DAWSON JEFFERY S
CAO
10,496 $0 10,496
(Direct)
View
2021-03-22
Option Award
2021-03-24
5:06 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
2,909 $0 3,155
(Direct)
View
2021-03-22
Option Award
2021-03-24
5:06 pm
N/A
2031-03-22
Vital Farms Inc. VITL Dale Jason
COO
28,625 $0 28,625
(Direct)
View
2021-03-22
Option Award
2021-03-31
8:33 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
7,273 $0 7,273
(Direct)
View
2021-03-22
Option Award
2021-03-31
8:33 pm
N/A
2031-03-22
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
71,564 $0 71,564
(Direct)
View
2021-04-01
Exercise
2021-04-02
5:24 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
214 $1.4309 7,487
(Direct)
View
2021-04-01
Exercise
2021-04-02
5:24 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
17,939 $3.248 25,426
(Direct)
View
2021-04-01
Exercise
2021-04-02
5:24 pm
N/A
2025-05-22
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
214 $0 34,940
(Direct)
View
2021-04-01
Exercise
2021-04-02
5:24 pm
N/A
2026-01-01
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
17,939 $0 80,461
(Direct)
View
2021-04-05
Exercise
2021-04-07
9:42 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
25,770 $3.248 33,043
(Direct)
View
2021-04-05
Exercise
2021-04-07
9:42 pm
N/A
2026-01-01
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
25,770 $0 54,691
(Direct)
View
2021-04-06
Exercise
2021-04-08
5:54 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
25,000 $1.4309 28,155
(Direct)
View
2021-04-06
Exercise
2021-04-08
5:54 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
6,340 $1.4309 9,495
(Direct)
View
2021-04-06
Exercise
2021-04-08
5:54 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
18,660 $1.4309 28,155
(Direct)
View
2021-04-06
Exercise
2021-04-08
5:54 pm
N/A
2025-01-30
Vital Farms Inc. VITL Dale Jason
COO
25,000 $0 6,340
(Direct)
View
2021-04-06
Exercise
2021-04-08
5:54 pm
N/A
2025-01-30
Vital Farms Inc. VITL Dale Jason
COO
6,340 $0 0
(Direct)
View
2021-04-06
Exercise
2021-04-08
5:54 pm
N/A
2025-05-22
Vital Farms Inc. VITL Dale Jason
COO
18,660 $0 42,840
(Direct)
View
2021-04-26
Option Award
2021-04-28
4:54 pm
N/A
N/A
Vital Farms Inc. VITL Bal Joanne
GC Sec. and Head of ESG
7,336 $0 7,336
(Direct)
View
2021-04-26
Option Award
2021-04-28
4:54 pm
N/A
2031-04-26
Vital Farms Inc. VITL Bal Joanne
GC Sec. and Head of ESG
72,486 $0 72,486
(Direct)
View
2021-04-28
Exercise
2021-04-30
8:13 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $3.248 21,914
(Direct)
View
2021-04-28
Exercise
2021-04-30
8:13 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
690 $3.248 7,963
(Direct)
View
2021-04-28
Exercise
2021-04-30
8:13 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
13,951 $3.2461 21,914
(Direct)
View
2021-04-28
Exercise
2021-04-30
8:13 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $3.2461 21,914
(Direct)
View
2021-04-28
Exercise
2021-04-30
8:13 pm
N/A
2026-01-01
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $0 40,050
(Direct)
View
2021-04-28
Exercise
2021-04-30
8:13 pm
N/A
2026-01-01
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
690 $0 39,360
(Direct)
View
2021-04-28
Exercise
2021-04-30
8:13 pm
N/A
2026-12-01
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
13,951 $0 158,249
(Direct)
View
2021-04-28
Exercise
2021-04-30
8:13 pm
N/A
2026-12-01
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
14,641 $0 143,608
(Direct)
View
2021-05-11
Exercise
2021-05-13
4:34 pm
N/A
N/A
Vital Farms Inc. VITL Dale Jason
COO
20,000 $1.4309 23,155
(Direct)
View
2021-05-11
Exercise
2021-05-13
4:34 pm
N/A
2025-05-22
Vital Farms Inc. VITL Dale Jason
COO
20,000 $0 22,840
(Direct)
View
2021-05-18
Exercise
2021-05-24
8:45 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
28,500 $1.4309 35,773
(Direct)
View
2021-05-18
Exercise
2021-05-24
8:45 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
12,300 $0.6748 48,073
(Direct)
View
2021-05-18
Exercise
2021-05-24
8:45 pm
N/A
2024-09-26
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
28,500 $0 187,575
(Direct)
View
2021-05-18
Exercise
2021-05-24
8:45 pm
N/A
2024-03-14
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
12,300 $0 0
(Direct)
View
2021-06-02
Exercise
2021-06-04
6:03 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
13,373 $3.2461 61,446
(Direct)
View
2021-06-02
Exercise
2021-06-04
6:03 pm
N/A
2026-12-01
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
13,373 $0 130,235
(Direct)
View
2021-06-07
Exercise
2021-06-09
4:48 pm
N/A
N/A
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
30,550 $3.2461 78,623
(Direct)
View
2021-06-07
Exercise
2021-06-09
4:48 pm
N/A
2026-12-01
Vital Farms Inc. VITL Diez-Canseco Russell
CEO
30,550 $0 99,685
(Direct)
View
2021-06-09
Option Award
2021-06-11
6:05 pm
N/A
N/A
Vital Farms Inc. VITL Ruiz Gisel
Director
3,471 $0 19,971
(Direct)
View
2021-06-09
Option Award
2021-06-11
6:06 pm
N/A
N/A
Vital Farms Inc. VITL Post Denny Marie
Director
3,471 $0 10,971
(Direct)
View
2021-06-09
Option Award
2021-06-11
6:08 pm
N/A
N/A
Vital Farms Inc. VITL Khoury Karl
Director
3,471 $0 14,971
(Direct)
View
2021-06-09
Option Award
2021-06-11
6:09 pm
N/A
N/A
Vital Farms Inc. VITL Kennedy Kelly J.
Director
3,471 $0 10,971
(Direct)
View
2021-06-09
Option Award
2021-06-11
6:10 pm
N/A
N/A
Vital Farms Inc. VITL Flanagan Glenda J
Director
3,471 $0 10,971
(Direct)
View
2021-06-09
Option Award
2021-06-11
6:12 pm
N/A
N/A
Vital Farms Inc. VITL Amoo-Gottfried Kofi Owusu
Director
3,471 $0 8,259
(Direct)
View
2021-06-09
Option Award
2021-06-11
6:16 pm
N/A
N/A
Vital Farms Inc. VITL Drever Brent
Director
3,471 $0 10,971
(Direct)
View
2021-06-10
Other
2021-06-11
6:20 pm
N/A
N/A
Vital Farms Inc. VITL OHAYER MATTHEW
Chairman
10% Owner
2,600,000 $0 8,050,494
(Direct)
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2021-06-10
Other
2021-06-11
6:20 pm
N/A
N/A
Vital Farms Inc. VITL OHAYER MATTHEW
Chairman
10% Owner
2,600,000 $0 2,600,000
(Indirect)
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