Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>
Common stock purchase or sale:
| Transaction Date | Reported DateTime | Company | Symbol | Insider Relationship | Shares Traded | Average Price | Total Amount | Shares Owned | Filing |
| 2026-03-02 Sale(A) | 2026-03-13 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW 10% Owner | 15,000 | $20.33 | $304,950 | 6,726,190 (Indirect Direct) | View |
| 2026-03-09 Purchase | 2026-03-11 4:55 pm | Vital Farms Inc. | VITL | Khoury Karl Director | 5,000 | $18.45 | $92,250 | 119,789 (Direct) | View |
| 2026-03-02 Purchase | 2026-03-04 5:30 pm | Vital Farms Inc. | VITL | Cyr William B. Director | 4,750 | $20.7 | $98,325 | 7,794 (Direct) | View |
| 2026-03-02 Sale | 2026-03-04 5:30 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW 10% Owner | 20,000 | $20.33 | $406,600 | 6,721,190 (Indirect Direct) | View |
| 2026-02-02 Sale | 2026-02-04 4:55 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 20,000 | $27.91 | $558,136 | 6,741,190 (Indirect Direct) | View |
| 2026-01-02 Sale | 2026-01-06 4:55 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 25,000 | $30.85 | $771,263 | 6,761,190 (Indirect Direct) | View |
| 2025-12-15 Sale | 2025-12-17 4:55 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 5,000 | $35.25 | $176,250 | 6,786,190 (Indirect Direct) | View |
| 2025-12-15 Sale | 2025-12-17 4:55 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 16,734 | $35.05 | $586,527 | 649,684 (Direct) | View |
| 2025-12-01 Sale | 2025-12-03 4:55 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 25,000 | $33.17 | $829,194 | 6,791,190 (Indirect Direct) | View |
| 2025-11-03 Sale | 2025-11-05 4:55 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 30,000 | $32.9 | $986,946 | 7,133,070 (Indirect Direct) | View |
| 2025-10-08 Sale | 2025-10-10 4:55 pm | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 9,667 | $44.39 | $429,098 | 666,109 (Direct) | View |
| 2025-10-01 Sale | 2025-10-03 4:15 pm | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 35,000 | $40.15 | $1,405,276 | 7,163,070 (Indirect Direct) | View |
Stock options: Exercise, Award, Grant, Conversion
| Transaction Date | Reported DateTime | Exercisable Expiration | Company | Symnbol | Insider Relationship | Shares Traded | Conversion Price | Shares Owned | Filing |
| 2026-03-18 Tax Withholding | 2026-03-20 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Wrede Thilo Chief Financial Officer | 3,192 | $15.7 | 75,477 (Direct) | View |
| 2026-03-12 Tax Withholding | 2026-03-16 5:55 pm | N/A N/A | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 1,683 | $17.62 | 49,671 (Direct) | View |
| 2026-03-16 Tax Withholding | 2026-03-16 5:55 pm | N/A N/A | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 928 | $17.21 | 49,671 (Direct) | View |
| 2026-03-12 Tax Withholding | 2026-03-16 5:55 pm | N/A N/A | Vital Farms Inc. | VITL | Bal Joanne CLO, Secy. & Head of Impact | 1,586 | $17.62 | 55,343 (Direct) | View |
| 2026-03-16 Tax Withholding | 2026-03-16 5:55 pm | N/A N/A | Vital Farms Inc. | VITL | Bal Joanne CLO, Secy. & Head of Impact | 1,061 | $17.21 | 55,343 (Direct) | View |
| 2026-03-12 Tax Withholding | 2026-03-16 5:55 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell President, CEO & Exec. Chair | 11,886 | $17.62 | 705,560 (Direct) | View |
| 2026-03-16 Tax Withholding | 2026-03-16 5:55 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell President, CEO & Exec. Chair | 4,798 | $17.21 | 705,560 (Direct) | View |
| 2026-03-12 Tax Withholding | 2026-03-16 5:55 pm | N/A N/A | Vital Farms Inc. | VITL | Pappas Peter Nicholas CSO and President, Eggs | 1,402 | $17.62 | 81,669 (Direct) | View |
| 2026-03-16 Tax Withholding | 2026-03-16 5:55 pm | N/A N/A | Vital Farms Inc. | VITL | Pappas Peter Nicholas CSO and President, Eggs | 928 | $17.21 | 81,669 (Direct) | View |
| 2026-03-12 Tax Withholding | 2026-03-16 5:55 pm | N/A N/A | Vital Farms Inc. | VITL | Wrede Thilo Chief Financial Officer | 2,240 | $17.62 | 78,669 (Direct) | View |
| 2026-03-12 Tax Withholding | 2026-03-16 5:55 pm | N/A N/A | Vital Farms Inc. | VITL | Coon Stephanie Chief Strategy Officer | 1,625 | $17.62 | 56,419 (Direct) | View |
| 2026-03-16 Tax Withholding | 2026-03-16 5:55 pm | N/A N/A | Vital Farms Inc. | VITL | Coon Stephanie Chief Strategy Officer | 928 | $17.21 | 56,419 (Direct) | View |
| 2026-03-05 Option Award | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Pappas Peter Nicholas CSO and President, Eggs | 19,558 | $0 | 83,999 (Direct) | View |
| 2026-03-04 Tax Withholding | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Pappas Peter Nicholas CSO and President, Eggs | 1,019 | $20.3 | 83,999 (Direct) | View |
| 2026-03-05 Option Award | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | OHAYER MATTHEW 10% Owner | 5,530 | $0 | 6,726,720 (Direct) | View |
| 2026-03-05 Option Award | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Wrede Thilo Chief Financial Officer | 25,138 | $0 | 80,909 (Direct) | View |
| 2026-03-04 Tax Withholding | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Wrede Thilo Chief Financial Officer | 1,769 | $20.3 | 80,909 (Direct) | View |
| 2026-03-05 Option Award | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Van Hoven Reena Chauhan Chief People Officer | 13,675 | $0 | 23,585 (Direct) | View |
| 2026-03-04 Tax Withholding | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Van Hoven Reena Chauhan Chief People Officer | 855 | $20.3 | 23,585 (Direct) | View |
| 2026-03-05 Option Award | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 15,184 | $0 | 52,282 (Direct) | View |
| 2026-03-04 Tax Withholding | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 784 | $20.3 | 52,282 (Direct) | View |
| 2026-03-05 Option Award | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Bal Joanne CLO, Secy. & Head of Impact | 15,184 | $0 | 57,990 (Direct) | View |
| 2026-03-04 Tax Withholding | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Bal Joanne CLO, Secy. & Head of Impact | 784 | $20.3 | 57,990 (Direct) | View |
| 2026-03-05 Option Award | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell President, CEO & Exec. Chair | 75,415 | $0 | 722,244 (Direct) | View |
| 2026-03-04 Tax Withholding | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell President, CEO & Exec. Chair | 2,855 | $20.3 | 722,244 (Direct) | View |
| 2026-03-05 Option Award | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Holland Joseph Michael Chief Supply Chain Officer | 15,184 | $0 | 25,666 (Direct) | View |
| 2026-03-04 Tax Withholding | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Holland Joseph Michael Chief Supply Chain Officer | 969 | $20.3 | 25,666 (Direct) | View |
| 2026-03-05 Option Award | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Coon Stephanie Chief Strategy Officer | 13,675 | $0 | 58,972 (Direct) | View |
| 2026-03-04 Tax Withholding | 2026-03-06 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Coon Stephanie Chief Strategy Officer | 745 | $20.3 | 58,972 (Direct) | View |
| 2025-03-13 Tax Withholding(A) | 2026-01-27 4:56 pm | N/A N/A | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 1,046 | $29.32 | 49,887 (Direct) | View |
| 2025-03-13 Tax Withholding(A) | 2026-01-27 4:56 pm | N/A N/A | Vital Farms Inc. | VITL | Coon Stephanie SVP STRATEGY | 1,328 | $29.32 | 55,287 (Direct) | View |
| 2025-03-17 Tax Withholding(A) | 2026-01-27 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER | 4,716 | $31.59 | 56,793 (Direct) | View |
| 2025-03-10 Tax Withholding(A) | 2026-01-27 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 1,426 | $32.04 | 50,933 (Direct) | View |
| 2025-03-11 Tax Withholding(A) | 2026-01-27 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | McKeon Kathryn CMO and GM, Butter | 1,768 | $31.6 | 50,933 (Direct) | View |
| 2025-03-10 Tax Withholding(A) | 2026-01-27 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Coon Stephanie SVP STRATEGY | 1,901 | $32.04 | 56,615 (Direct) | View |
| 2025-03-11 Tax Withholding(A) | 2026-01-27 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Coon Stephanie SVP STRATEGY | 1,935 | $31.6 | 56,615 (Direct) | View |
| 2025-11-28 Tax Withholding | 2025-12-02 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | Pappas Peter Nicholas CSO and President, Eggs | 261 | $32.7 | 65,460 (Direct) | View |
| 2025-11-24 Tax Withholding | 2025-11-26 4:55 pm | N/A N/A | Vital Farms Inc. | VITL | OHAYER MATTHEW EXECUTIVE CHAIRPERSON 10% Owner | 880 | $30.67 | 6,816,190 (Direct) | View |
| 2025-11-17 Option Award | 2025-11-19 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Pappas Peter Nicholas CSO and President, Eggs | 291 | $26.13 | 65,721 (Direct) | View |
| 2025-11-17 Option Award | 2025-11-19 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Wrede Thilo CHIEF FINANCIAL OFFICER | 281 | $26.13 | 59,064 (Direct) | View |
| 2025-11-17 Option Award | 2025-11-19 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Bal Joanne GC, SEC. AND HEAD OF IMPACT | 258 | $26.13 | 43,590 (Direct) | View |
| 2025-11-17 Option Award | 2025-11-19 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Diez-Canseco Russell PRESIDENT AND CEO | 309 | $26.13 | 666,418 (Direct) | View |
| 2025-11-17 Option Award | 2025-11-19 4:15 pm | N/A N/A | Vital Farms Inc. | VITL | Coon Stephanie SVP STRATEGY | 401 | $26.13 | 46,180 (Direct) | View |