Vital Farms Inc. (VITL) - Insider Trading & Ownership

Real time insider trading transaction history:

  • Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
  • Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
Time period
Insider Trading Transactions for Vital Farms Inc.
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Common stock purchase or sale:
Transaction
Date
Reported
DateTime
CompanySymbolInsider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2026-05-19
Purchase
2026-05-21
4:55 pm
Vital Farms Inc.VITLVan Hoven Reena Chauhan
Chief People Officer
2,242$8.92$19,99925,827
(Direct)
View
2026-05-18
Purchase(A)
2026-05-21
4:55 pm
Vital Farms Inc.VITLFlanagan Glenda J
Director
6,100$8.33$50,81337,498
(Direct)
View
2026-05-14
Purchase(A)
2026-05-21
4:55 pm
Vital Farms Inc.VITLKennedy Kelly J.
Director
2,500$8.4$21,00022,927
(Direct)
View
2026-05-14
Purchase(A)
2026-05-21
4:55 pm
Vital Farms Inc.VITLCyr William B.
Director
6,000$8.52$51,12013,794
(Direct)
View
2026-05-14
Purchase(A)
2026-05-21
4:55 pm
Vital Farms Inc.VITLHolland Joseph Michael
Chief Supply Chain Officer
12,484$8$99,87238,150
(Direct)
View
2026-05-18
Purchase
2026-05-20
4:55 pm
Vital Farms Inc.VITLFlanagan Glenda J
Director
6,100$8.33$50,81337,498
(Direct)
View
2026-05-15
Purchase
2026-05-19
4:55 pm
Vital Farms Inc.VITLCoon Stephanie
Chief Strategy Officer
5,895$8.42$49,63662,814
(Direct)
View
2026-05-13
Purchase
2026-05-19
4:55 pm
Vital Farms Inc.VITLRuiz Gisel
Director
6,151$8.13$50,00846,549
(Direct)
View
2026-05-15
Purchase
2026-05-19
4:55 pm
Vital Farms Inc.VITLAmoo-Gottfried Kofi Owusu
Director
2,375$8.45$20,06931,061
(Direct)
View
2026-05-14
Purchase
2026-05-18
4:55 pm
Vital Farms Inc.VITLKennedy Kelly J.
Director
2,500$8.4$21,00022,927
(Direct)
View
2026-05-14
Purchase
2026-05-18
4:55 pm
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
604$8.28$5,00150,275
(Direct)
View
2026-05-14
Purchase
2026-05-18
4:55 pm
Vital Farms Inc.VITLCyr William B.
Director
6,000$8.52$51,12013,794
(Direct)
View
2026-05-14
Purchase
2026-05-18
4:55 pm
Vital Farms Inc.VITLPappas Peter Nicholas
CSO and President, Eggs
3,500$8.51$29,78585,564
(Direct)
View
2026-05-14
Purchase
2026-05-18
4:55 pm
Vital Farms Inc.VITLHolland Joseph Michael
Chief Supply Chain Officer
12,484$8$99,87238,150
(Direct)
View
2026-05-13
Purchase
2026-05-15
4:55 pm
Vital Farms Inc.VITLPost Denny Marie
Director
3,000$8.23$24,69019,312
(Direct)
View
2026-03-02
Sale(A)
2026-03-13
4:15 pm
Vital Farms Inc.VITLOHAYER MATTHEW
10% Owner
15,000$20.33$304,9506,726,190
(Indirect
Direct)
View
2026-03-09
Purchase
2026-03-11
4:55 pm
Vital Farms Inc.VITLKhoury Karl
Director
5,000$18.45$92,250119,789
(Direct)
View

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
CompanySymnbolInsider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2026-06-10
Option Award
2026-06-12
4:55 pm
N/A
N/A
Vital Farms Inc.VITLKennedy Kelly J.
Director
10,436$033,363
(Direct)
View
2026-06-10
Option Award
2026-06-12
4:55 pm
N/A
N/A
Vital Farms Inc.VITLAmoo-Gottfried Kofi Owusu
Director
10,436$041,497
(Direct)
View
2026-06-10
Option Award
2026-06-12
4:55 pm
N/A
N/A
Vital Farms Inc.VITLRuiz Gisel
Director
10,436$056,985
(Direct)
View
2026-06-10
Option Award
2026-06-12
4:55 pm
N/A
N/A
Vital Farms Inc.VITLPost Denny Marie
Director
10,436$029,748
(Direct)
View
2026-06-10
Option Award
2026-06-12
4:55 pm
N/A
N/A
Vital Farms Inc.VITLFlanagan Glenda J
Director
10,436$047,934
(Direct)
View
2026-06-10
Option Award
2026-06-12
4:55 pm
N/A
N/A
Vital Farms Inc.VITLCyr William B.
Director
10,436$024,230
(Direct)
View
2026-06-10
Option Award
2026-06-12
4:55 pm
N/A
N/A
Vital Farms Inc.VITLKhoury Karl
Director
10,436$0130,225
(Direct)
View
2026-05-15
Option Award
2026-05-19
4:55 pm
N/A
N/A
Vital Farms Inc.VITLCoon Stephanie
Chief Strategy Officer
500$7.2162,814
(Direct)
View
2026-05-15
Option Award
2026-05-19
4:55 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
Exec. Chair, President & CEO
500$7.21706,060
(Direct)
View
2026-05-15
Option Award
2026-05-19
4:55 pm
N/A
N/A
Vital Farms Inc.VITLWrede Thilo
Chief Financial Officer
500$7.2175,977
(Direct)
View
2026-05-15
Option Award
2026-05-19
4:55 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
CLO, Secy. & Head of Impact
500$7.2155,843
(Direct)
View
2026-05-15
Option Award
2026-05-18
4:55 pm
N/A
N/A
Vital Farms Inc.VITLPappas Peter Nicholas
CSO and President, Eggs
395$7.2185,564
(Direct)
View
2026-03-18
Tax Withholding
2026-03-20
4:55 pm
N/A
N/A
Vital Farms Inc.VITLWrede Thilo
Chief Financial Officer
3,192$15.775,477
(Direct)
View
2026-03-16
Tax Withholding
2026-03-16
5:55 pm
N/A
N/A
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
928$17.2149,671
(Direct)
View
2026-03-12
Tax Withholding
2026-03-16
5:55 pm
N/A
N/A
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
1,683$17.6249,671
(Direct)
View
2026-03-16
Tax Withholding
2026-03-16
5:55 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
CLO, Secy. & Head of Impact
1,061$17.2155,343
(Direct)
View
2026-03-12
Tax Withholding
2026-03-16
5:55 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
CLO, Secy. & Head of Impact
1,586$17.6255,343
(Direct)
View
2026-03-16
Tax Withholding
2026-03-16
5:55 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
President, CEO & Exec. Chair
4,798$17.21705,560
(Direct)
View
2026-03-12
Tax Withholding
2026-03-16
5:55 pm
N/A
N/A
Vital Farms Inc.VITLDiez-Canseco Russell
President, CEO & Exec. Chair
11,886$17.62705,560
(Direct)
View
2026-03-16
Tax Withholding
2026-03-16
5:55 pm
N/A
N/A
Vital Farms Inc.VITLPappas Peter Nicholas
CSO and President, Eggs
928$17.2181,669
(Direct)
View
2026-03-12
Tax Withholding
2026-03-16
5:55 pm
N/A
N/A
Vital Farms Inc.VITLPappas Peter Nicholas
CSO and President, Eggs
1,402$17.6281,669
(Direct)
View
2026-03-12
Tax Withholding
2026-03-16
5:55 pm
N/A
N/A
Vital Farms Inc.VITLWrede Thilo
Chief Financial Officer
2,240$17.6278,669
(Direct)
View
2026-03-16
Tax Withholding
2026-03-16
5:55 pm
N/A
N/A
Vital Farms Inc.VITLCoon Stephanie
Chief Strategy Officer
928$17.2156,419
(Direct)
View
2026-03-12
Tax Withholding
2026-03-16
5:55 pm
N/A
N/A
Vital Farms Inc.VITLCoon Stephanie
Chief Strategy Officer
1,625$17.6256,419
(Direct)
View
2026-03-04
Tax Withholding
2026-03-06
4:55 pm
N/A
N/A
Vital Farms Inc.VITLPappas Peter Nicholas
CSO and President, Eggs
1,019$20.383,999
(Direct)
View
2026-03-05
Option Award
2026-03-06
4:55 pm
N/A
N/A
Vital Farms Inc.VITLPappas Peter Nicholas
CSO and President, Eggs
19,558$083,999
(Direct)
View
2026-03-05
Option Award
2026-03-06
4:55 pm
N/A
N/A
Vital Farms Inc.VITLOHAYER MATTHEW
10% Owner
5,530$06,726,720
(Direct)
View
2026-03-04
Tax Withholding
2026-03-06
4:55 pm
N/A
N/A
Vital Farms Inc.VITLWrede Thilo
Chief Financial Officer
1,769$20.380,909
(Direct)
View
2026-03-05
Option Award
2026-03-06
4:55 pm
N/A
N/A
Vital Farms Inc.VITLWrede Thilo
Chief Financial Officer
25,138$080,909
(Direct)
View
2026-03-04
Tax Withholding
2026-03-06
4:55 pm
N/A
N/A
Vital Farms Inc.VITLVan Hoven Reena Chauhan
Chief People Officer
855$20.323,585
(Direct)
View
2026-03-05
Option Award
2026-03-06
4:55 pm
N/A
N/A
Vital Farms Inc.VITLVan Hoven Reena Chauhan
Chief People Officer
13,675$023,585
(Direct)
View
2026-03-04
Tax Withholding
2026-03-06
4:55 pm
N/A
N/A
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
784$20.352,282
(Direct)
View
2026-03-05
Option Award
2026-03-06
4:55 pm
N/A
N/A
Vital Farms Inc.VITLMcKeon Kathryn
CMO and GM, Butter
15,184$052,282
(Direct)
View
2026-03-04
Tax Withholding
2026-03-06
4:55 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
CLO, Secy. & Head of Impact
784$20.357,990
(Direct)
View
2026-03-05
Option Award
2026-03-06
4:55 pm
N/A
N/A
Vital Farms Inc.VITLBal Joanne
CLO, Secy. & Head of Impact
15,184$057,990
(Direct)
View
(A) Indicate amendment filing.
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