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Insider Trading - ZERELLA WILLIAM

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"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
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Insider Trading Transactions for ZERELLA WILLIAM

Common stock purchase or sale:
Transaction
Date
Reported
DateTime
Company Symbol Insider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2015-11-18
Sale
2015-11-19
5:34 pm
FITBIT INC FIT ZERELLA WILLIAM
CFO
216,000 $28.13 $6,076,080 0
(Direct)
View

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
DateTime
Exercisable
Expiration
Company Symnbol Insider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2018-06-15
Exercise
2018-06-19
6:45 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
2,413 $0 0
(Direct)
View
2018-06-15
Exercise
2018-06-19
6:45 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
8,334 $0 0
(Direct)
View
2018-06-15
Tax Withholding
2018-06-19
6:45 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
3,717 $7.42 0
(Direct)
View
2018-06-15
Exercise
2018-06-19
6:45 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
15,833 $0 0
(Direct)
View
2018-06-15
Exercise
2018-06-19
6:45 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
2,413 $0 0
(Direct)
View
2018-06-15
Exercise
2018-06-19
6:45 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
8,334 $0 0
(Direct)
View
2018-06-15
Option Award
2018-06-19
6:45 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
15,833 $0 0
(Direct)
View
2018-06-15
Exercise
2018-06-19
6:45 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
15,833 $0 0
(Direct)
View
2018-05-15
Option Award
2018-05-22
6:19 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
3,750 $4.471 41,811
(Direct)
View
2018-03-15
Exercise
2018-03-19
7:21 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
8,333 $0 19,300
(Direct)
View
2018-03-15
Exercise
2018-03-19
7:21 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
2,412 $0 19,300
(Direct)
View
2018-03-15
Tax Withholding
2018-03-19
7:21 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
3,717 $5.31 19,300
(Direct)
View
2018-03-15
Exercise
2018-03-19
7:21 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
8,333 $0 19,300
(Direct)
View
2018-03-15
Exercise
2018-03-19
7:21 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
2,412 $0 19,300
(Direct)
View
2017-12-15
Exercise
2017-12-19
5:04 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
2,413 $0 75,000
(Direct)
View
2017-12-15
Exercise
2017-12-19
5:04 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
8,333 $0 75,000
(Direct)
View
2017-12-15
Tax Withholding
2017-12-19
5:04 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
4,039 $6.82 75,000
(Direct)
View
2017-12-15
Exercise
2017-12-19
5:04 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
2,413 $0 75,000
(Direct)
View
2017-12-15
Exercise
2017-12-19
5:04 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
8,333 $0 75,000
(Direct)
View
2017-09-15
Exercise
2017-09-19
7:48 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
2,412 $0 83,333
(Direct)
View
2017-09-15
Exercise
2017-09-19
7:48 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
8,334 $0 83,333
(Direct)
View
2017-09-15
Tax Withholding
2017-09-19
7:48 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
4,037 $6.88 83,333
(Direct)
View
2017-09-15
Exercise
2017-09-19
7:48 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
2,412 $0 83,333
(Direct)
View
2017-09-15
Exercise
2017-09-19
7:48 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
8,334 $0 83,333
(Direct)
View
2017-08-17
Tax Withholding
2017-08-21
5:09 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
3,131 $5.48 17,616
(Direct)
View
2017-08-04
Option Award
2017-08-08
4:59 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
8,333 $0 91,667
(Direct)
View
2017-08-04
Option Award
2017-08-08
4:59 pm
N/A
2027-08-03
FITBIT INC FIT ZERELLA WILLIAM
CFO
250,000 $5.63 91,667
(Direct)
View
2017-08-04
Option Award
2017-08-08
4:59 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
91,667 $0 91,667
(Direct)
View
2017-06-15
Exercise
2017-06-30
4:43 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
2,413 $0 26,537
(Direct)
View
2017-06-15
Tax Withholding
2017-06-30
4:43 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
906 $5.14 26,537
(Direct)
View
2017-06-15
Exercise
2017-06-30
4:43 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
2,413 $0 26,537
(Direct)
View
2017-05-15
Option Award
2017-05-17
4:30 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
2,642 $5.015 10,907
(Direct)
View
2017-03-15
Exercise
2017-03-17
6:01 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
9,650 $0 28,950
(Direct)
View
2017-03-15
Tax Withholding
2017-03-17
6:01 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
3,885 $5.54 28,950
(Direct)
View
2017-03-15
Exercise
2017-03-17
6:01 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
9,650 $0 28,950
(Direct)
View
2016-11-22
Gift
2016-11-23
4:17 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
43,605 $0 43,605
(Direct)
View
2016-11-22
Gift
2016-11-23
4:17 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
43,605 $0 43,605
(Indirect)
View
2016-05-13
Option Award
2016-05-17
4:22 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
2,500 $11.7 46,105
(Direct)
View
2016-03-15
Option Award
2016-03-16
7:47 pm
N/A
2026-03-14
FITBIT INC FIT ZERELLA WILLIAM
CFO
88,900 $13.93 38,600
(Direct)
View
2016-03-15
Option Award
2016-03-16
7:47 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
38,600 $0 38,600
(Direct)
View
2016-02-08
Conversion
2016-02-09
6:37 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
43,605 $0 0
(Direct)
View
2016-02-08
Conversion
2016-02-09
6:37 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
43,605 $0 0
(Direct)
View
2015-12-23
Exercise
2015-12-24
1:15 pm
N/A
2024-06-09
FITBIT INC FIT ZERELLA WILLIAM
CFO
43,605 $2.293 43,605
(Direct)
View
2015-12-23
Exercise
2015-12-24
1:15 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
43,605 $0 43,605
(Direct)
View
2015-11-18
Conversion
2015-11-19
5:34 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
216,000 $0 0
(Direct)
View
2015-11-18
Conversion
2015-11-19
5:34 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
216,000 $0 0
(Direct)
View
2015-11-12
Exercise
2015-11-16
6:46 pm
N/A
2024-06-09
FITBIT INC FIT ZERELLA WILLIAM
CFO
216,000 $2.293 216,000
(Direct)
View
2015-11-12
Exercise
2015-11-16
6:46 pm
N/A
N/A
FITBIT INC FIT ZERELLA WILLIAM
CFO
216,000 $0 216,000
(Direct)
View