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Insider Trading - BROWN FORMAN CORP (BFA)

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"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
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BFA Insider Trading Transactions for BROWN FORMAN CORP
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Common stock purchase or sale:
Transaction
Date		 Reported
DateTime		 Company Symbol Insider
Relationship		 Shares
Traded		 Average
Price		 Total
Amount		 Shares
Owned		 Filing
2019-06-11
Sale		 2019-07-03
4:38 pm		 BROWN FORMAN CORP BFA Hayes John V.
VP		 1,770 $56.51 $100,027 15,559
(Indirect
Direct)		 View
2019-09-04
Sale		 2019-09-04
5:05 pm		 BROWN FORMAN CORP BFA Hinrichs Thomas
VP		 12,002 $60.41 $725,092 2,572
(Direct)		 View
2019-09-03
Purchase		 2019-09-04
5:22 pm		 BROWN FORMAN CORP BFA Hamel Matthew E
VP		 950 $58.82 $55,880 83,525
(Indirect
Direct)		 View
2019-09-12
Sale		 2019-09-13
4:24 pm		 BROWN FORMAN CORP BFA McCallum Mark I
EVP Chief Brands Officer		 44,577 $65.61 $2,924,474 27,104
(Direct)		 View
2020-01-02
Sale		 2020-01-06
4:17 pm		 BROWN FORMAN CORP BFA MORREAU JANE C
CFO		 16,405 $67.3 $1,103,999 8,489
(Indirect
Direct)		 View
2020-01-09
Sale		 2020-01-10
6:35 pm		 BROWN FORMAN CORP BFA Hayes John V.
VP		 3,628 $67.32 $244,230 17,231
(Indirect
Direct)		 View
2020-01-09
Sale		 2020-01-10
6:53 pm		 BROWN FORMAN CORP BFA Cook John D.
Director		 3,400 $67.31 $228,850 26,046
(Direct)		 View
2020-01-10
Sale		 2020-01-13
4:45 pm		 BROWN FORMAN CORP BFA de Chabert Ralph E
SVP Chief Diversity Officer		 598 $67.7 $40,485 4,858
(Direct)		 View

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date		 Reported
DateTime		 Exercisable
Expiration		 Company Symnbol Insider
Relationship		 Shares
Traded		 Conversion
Price		 Shares
Owned		 Filing
2019-06-03
Option Award		 2019-06-05
6:45 pm		 N/A
N/A		 BROWN FORMAN CORP BFA McCallum Mark I
EVP/Chief Brands Officer		 6,417 $0 27,104
(Direct)		 View
2019-06-03
Tax Withholding		 2019-06-05
6:45 pm		 N/A
N/A		 BROWN FORMAN CORP BFA McCallum Mark I
EVP/Chief Brands Officer		 2,026 $52.3 27,104
(Direct)		 View
2019-06-03
Option Award		 2019-06-05
6:45 pm		 N/A
N/A		 BROWN FORMAN CORP BFA McCallum Mark I
EVP/Chief Brands Officer		 1,603 $0 27,104
(Direct)		 View
2019-06-03
Tax Withholding		 2019-06-05
6:45 pm		 N/A
N/A		 BROWN FORMAN CORP BFA McCallum Mark I
EVP/Chief Brands Officer		 573 $53.29 27,104
(Direct)		 View
2019-06-10
Exercise		 2019-06-11
4:37 pm		 N/A
N/A		 BROWN FORMAN CORP BFA VARGA PAUL C
Director		 235,630 $23.05 0
(Direct)		 View
2019-06-10
Tax Withholding		 2019-06-11
4:37 pm		 N/A
N/A		 BROWN FORMAN CORP BFA VARGA PAUL C
Director		 161,060 $56.5 0
(Direct)		 View
2019-06-10
Exercise		 2019-06-11
4:37 pm		 2015-05-01
2022-04-30		 BROWN FORMAN CORP BFA VARGA PAUL C
Director		 235,630 $23.05 0
(Direct)		 View
2019-06-11
Gift		 2019-07-03
4:38 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hayes John V.
VP		 850 $0 15,559
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:15 pm		 2022-05-01
2029-04-30		 BROWN FORMAN CORP BFA MORREAU JANE C
CFO		 31,416 $54.64 31,416
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:21 pm		 2022-05-01
2029-04-30		 BROWN FORMAN CORP BFA Whiting Lawson E
CEO		 110,063 $54.64 110,063
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:23 pm		 2022-05-01
2029-04-30		 BROWN FORMAN CORP BFA Farrer Marshall
Director		 2,645 $54.64 2,645
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:25 pm		 2022-05-01
2029-04-30		 BROWN FORMAN CORP BFA Hamel Matthew E
VP		 30,264 $54.64 30,264
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:32 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Brown George Garvin IV
Director		 5,859 $0 31,038
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:34 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Brown Stuart R
Director		 1,265 $0 2,340
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:36 pm		 N/A
N/A		 BROWN FORMAN CORP BFA TODMAN MICHAEL
Director		 2,531 $0 15,640
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:38 pm		 2022-05-01
2029-04-30		 BROWN FORMAN CORP BFA Alvarez Alejandro A
SVP Chief Production Officer		 11,106 $54.64 11,106
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:40 pm		 2022-05-01
2029-04-30		 BROWN FORMAN CORP BFA McCallum Mark I
EVP Chief Brands Officer		 20,494 $54.64 20,494
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:42 pm		 2022-05-01
2029-04-30		 BROWN FORMAN CORP BFA Hinrichs Thomas
VP		 23,319 $54.64 23,319
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:43 pm		 2022-05-01
2029-04-30		 BROWN FORMAN CORP BFA Hawley Kirsten M
SVP Chief HR Officer		 11,613 $54.64 11,613
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:45 pm		 2022-05-01
2029-04-30		 BROWN FORMAN CORP BFA Hayes John V.
VP		 9,434 $54.64 9,434
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:47 pm		 2022-05-01
2029-04-30		 BROWN FORMAN CORP BFA de Chabert Ralph E
SVP Chief Diversity Officer		 5,391 $54.64 5,391
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:49 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Skeans Tracy L
Director		 2,531 $0 7,272
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:53 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Gutmann Kathleen M.
Director		 2,531 $0 7,414
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:55 pm		 N/A
N/A		 BROWN FORMAN CORP BFA BOUSQUET CHAVANNE PATRICK
Director		 2,531 $0 23,519
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:55 pm		 N/A
N/A		 BROWN FORMAN CORP BFA BOUSQUET CHAVANNE PATRICK
Director		 0 $0 23,519
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:57 pm		 N/A
N/A		 BROWN FORMAN CORP BFA BYRNES BRUCE L
Director		 2,531 $0 17,201
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
5:58 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Cook John D.
Director		 2,531 $0 22,769
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
6:00 pm		 N/A
N/A		 BROWN FORMAN CORP BFA RONEY MICHAEL J
Director		 2,531 $0 20,867
(Direct)		 View
2019-07-25
Gift		 2019-07-29
6:23 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Holland Augusta Brown
Director		 36,737 $0 10,569
(Indirect)		 View
2019-07-25
Option Award		 2019-07-29
6:23 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Holland Augusta Brown
Director		 2,531 $0 10,569
(Direct)		 View
2019-07-25
Gift		 2019-07-29
6:29 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Brown Campbell P
Director		 4 $0 5,837
(Direct)		 View
2019-07-25
Gift		 2019-07-29
6:29 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Brown Campbell P
Director		 2 $0 5,837
(Direct)		 View
2019-07-25
Option Award		 2019-07-29
6:29 pm		 2022-05-01
2029-04-30		 BROWN FORMAN CORP BFA Brown Campbell P
Director		 5,837 $54.64 5,837
(Direct)		 View
2019-07-31
Exercise		 2019-07-31
4:13 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hamel Matthew E
VP		 16,031 $15.09 48,095
(Direct)		 View
2019-07-31
Tax Withholding		 2019-07-31
4:13 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hamel Matthew E
VP		 9,809 $55.1 48,095
(Direct)		 View
2019-07-31
Exercise		 2019-07-31
4:13 pm		 2013-05-01
2020-04-30		 BROWN FORMAN CORP BFA Hamel Matthew E
VP		 16,031 $15.09 48,095
(Direct)		 View
2019-08-20
Exercise		 2019-08-20
5:05 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hinrichs Thomas
VP		 6,503 $15.09 0
(Direct)		 View
2019-08-20
Exercise		 2019-08-20
5:05 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hinrichs Thomas
VP		 8,808 $36.11 0
(Direct)		 View
2019-08-20
Exercise		 2019-08-20
5:05 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hinrichs Thomas
VP		 11,134 $40.15 0
(Direct)		 View
2019-08-20
Tax Withholding		 2019-08-20
5:05 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hinrichs Thomas
VP		 20,018 $58.49 0
(Direct)		 View
2019-08-20
Exercise		 2019-08-20
5:05 pm		 2013-05-01
2020-04-30		 BROWN FORMAN CORP BFA Hinrichs Thomas
VP		 6,503 $15.09 0
(Direct)		 View
2019-08-20
Exercise		 2019-08-20
5:05 pm		 2017-05-01
2024-04-30		 BROWN FORMAN CORP BFA Hinrichs Thomas
VP		 8,808 $36.11 0
(Direct)		 View
2019-08-20
Exercise		 2019-08-20
5:05 pm		 2018-05-01
2025-04-30		 BROWN FORMAN CORP BFA Hinrichs Thomas
VP		 11,134 $40.15 0
(Direct)		 View
2019-09-12
Exercise		 2019-09-13
4:24 pm		 N/A
N/A		 BROWN FORMAN CORP BFA McCallum Mark I
EVP Chief Brands Officer		 58,947 $18.22 27,104
(Direct)		 View
2019-09-12
Exercise		 2019-09-13
4:24 pm		 N/A
N/A		 BROWN FORMAN CORP BFA McCallum Mark I
EVP Chief Brands Officer		 63,316 $23.05 27,104
(Direct)		 View
2019-09-12
Tax Withholding		 2019-09-13
4:24 pm		 N/A
N/A		 BROWN FORMAN CORP BFA McCallum Mark I
EVP Chief Brands Officer		 77,686 $65.18 27,104
(Direct)		 View
2019-09-12
Exercise		 2019-09-13
4:24 pm		 2014-05-01
2021-04-30		 BROWN FORMAN CORP BFA McCallum Mark I
EVP Chief Brands Officer		 58,947 $18.22 27,104
(Direct)		 View
2019-09-12
Exercise		 2019-09-13
4:24 pm		 2015-05-01
2022-04-30		 BROWN FORMAN CORP BFA McCallum Mark I
EVP Chief Brands Officer		 63,316 $23.05 27,104
(Direct)		 View
2019-10-31
Exercise		 2019-11-04
4:04 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hamel Matthew E
VP		 16,031 $15.09 32,064
(Direct)		 View
2019-10-31
Tax Withholding		 2019-11-04
4:04 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hamel Matthew E
VP		 9,455 $64.89 32,064
(Direct)		 View
2019-10-31
Exercise		 2019-11-04
4:04 pm		 2013-05-01
2020-04-30		 BROWN FORMAN CORP BFA Hamel Matthew E
VP		 16,031 $15.09 32,064
(Direct)		 View
2019-10-01
Gift		 2019-12-11
4:48 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Holland Augusta Brown
Director		 3,350 $0 611,034
(Direct)		 View
2019-10-01
Other		 2019-12-11
4:48 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Holland Augusta Brown
Director		 5,495 $63.58 611,034
(Direct)		 View
2020-01-02
Exercise		 2020-01-06
4:17 pm		 N/A
N/A		 BROWN FORMAN CORP BFA MORREAU JANE C
CFO		 36,588 $18.22 8,489
(Direct)		 View
2020-01-02
Tax Withholding		 2020-01-06
4:17 pm		 N/A
N/A		 BROWN FORMAN CORP BFA MORREAU JANE C
CFO		 20,183 $67.6 8,489
(Direct)		 View
2020-01-02
Exercise		 2020-01-06
4:17 pm		 2014-05-01
2021-04-30		 BROWN FORMAN CORP BFA MORREAU JANE C
CFO		 36,588 $18.22 8,489
(Direct)		 View
2020-01-09
Exercise		 2020-01-10
6:35 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hayes John V.
VP		 7,000 $15.09 17,231
(Direct)		 View
2020-01-09
Tax Withholding		 2020-01-10
6:35 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hayes John V.
VP		 3,372 $67.14 17,231
(Direct)		 View
2020-01-09
Exercise		 2020-01-10
6:35 pm		 2013-05-01
2020-04-30		 BROWN FORMAN CORP BFA Hayes John V.
VP		 7,000 $15.09 17,231
(Direct)		 View
2020-01-09
Exercise		 2020-01-10
6:53 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Cook John D.
Director		 12,188 $15.09 26,046
(Direct)		 View
2020-01-09
Tax Withholding		 2020-01-10
6:53 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Cook John D.
Director		 2,739 $67.14 26,046
(Direct)		 View
2020-01-09
Exercise		 2020-01-10
6:53 pm		 2013-05-01
2020-04-30		 BROWN FORMAN CORP BFA Cook John D.
Director		 12,188 $15.09 26,046
(Direct)		 View
2020-01-10
Exercise		 2020-01-13
4:45 pm		 N/A
N/A		 BROWN FORMAN CORP BFA de Chabert Ralph E
SVP Chief Diversity Officer		 1,300 $18.22 4,858
(Direct)		 View
2020-01-10
Tax Withholding		 2020-01-13
4:45 pm		 N/A
N/A		 BROWN FORMAN CORP BFA de Chabert Ralph E
SVP Chief Diversity Officer		 702 $67.38 4,858
(Direct)		 View
2020-01-10
Exercise		 2020-01-13
4:45 pm		 2014-05-01
2021-04-30		 BROWN FORMAN CORP BFA de Chabert Ralph E
SVP Chief Diversity Officer		 1,300 $18.22 4,858
(Direct)		 View
2020-01-31
Exercise		 2020-01-31
4:42 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hamel Matthew E
VP		 16,032 $15.09 16,032
(Direct)		 View
2020-01-31
Tax Withholding		 2020-01-31
4:42 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hamel Matthew E
VP		 7,527 $68.62 16,032
(Direct)		 View
2020-01-31
Exercise		 2020-01-31
4:42 pm		 2013-05-01
2020-04-30		 BROWN FORMAN CORP BFA Hamel Matthew E
VP		 16,032 $15.09 16,032
(Direct)		 View
2020-04-22
Exercise		 2020-04-23
4:25 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Farrer Marshall
Director		 9,027 $15.09 0
(Direct)		 View
2020-04-22
Tax Withholding		 2020-04-23
4:25 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Farrer Marshall
Director		 4,425 $60.29 0
(Direct)		 View
2020-04-22
Exercise		 2020-04-23
4:25 pm		 2013-05-01
2020-04-30		 BROWN FORMAN CORP BFA Farrer Marshall
Director		 9,027 $15.09 0
(Direct)		 View
2020-04-29
Exercise		 2020-04-29
5:21 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hayes John V.
VP		 20,788 $15.09 0
(Direct)		 View
2020-04-29
Tax Withholding		 2020-04-29
5:21 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hayes John V.
VP		 10,918 $64.35 0
(Direct)		 View
2020-04-29
Exercise		 2020-04-29
5:21 pm		 2013-05-01
2020-04-30		 BROWN FORMAN CORP BFA Hayes John V.
VP		 20,788 $15.09 0
(Direct)		 View
2020-04-30
Exercise		 2020-04-30
4:49 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hamel Matthew E
VP		 16,032 $15.09 0
(Direct)		 View
2020-04-30
Tax Withholding		 2020-04-30
4:49 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Hamel Matthew E
VP		 9,179 $63.26 0
(Direct)		 View
2020-04-30
Exercise		 2020-04-30
4:49 pm		 2013-05-01
2020-04-30		 BROWN FORMAN CORP BFA Hamel Matthew E
VP		 16,032 $15.09 0
(Direct)		 View
2020-04-30
Exercise		 2020-05-01
4:37 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Brown Campbell P
Director		 2,260 $15.09 0
(Direct)		 View
2020-04-30
Tax Withholding		 2020-05-01
4:37 pm		 N/A
N/A		 BROWN FORMAN CORP BFA Brown Campbell P
Director		 1,108 $63.26 0
(Direct)		 View
2020-04-30
Exercise		 2020-05-01
4:37 pm		 2013-05-01
2020-04-30		 BROWN FORMAN CORP BFA Brown Campbell P
Director		 2,260 $15.09 0
(Direct)		 View
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