Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>
Common stock purchase or sale:
| Transaction Date | Reported DateTime | Company | Symbol | Insider Relationship | Shares Traded | Average Price | Total Amount | Shares Owned | Filing |
| 2025-11-13 Sale | 2025-11-17 4:04 pm | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 171,242 | $0.27656 | $47,360 | 523,428 (Indirect Direct) | View |
| 2025-07-24 Sale | 2025-07-28 5:04 pm | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 32,750 | $0.53246 | $17,438 | 94,670 (Indirect Direct) | View |
| 2025-07-21 Sale | 2025-07-23 5:47 pm | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 44,242 | $0.51384 | $22,733 | 127,420 (Indirect Direct) | View |
| 2025-07-16 Sale | 2025-07-18 5:05 pm | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 51,132 | $0.51848 | $26,511 | 171,662 (Indirect Direct) | View |
| 2025-07-14 Sale | 2025-07-16 4:05 pm | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 28,576 | $0.54717 | $15,636 | 222,794 (Indirect Direct) | View |
| 2025-03-25 Sale | 2025-03-27 7:55 pm | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 40,449 | $0.77619 | $31,396 | 60,984 (Indirect Direct) | View |
| 2025-03-20 Sale | 2025-03-24 6:49 pm | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 31,762 | $0.77476 | $24,608 | 84,450 (Indirect Direct) | View |
| 2025-03-17 Sale | 2025-03-19 6:42 pm | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 23,953 | $0.7747 | $18,556 | 116,212 (Indirect Direct) | View |
| 2025-03-12 Sale | 2025-03-17 07:37 am | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 34,558 | $0.80024 | $27,655 | 140,165 (Indirect Direct) | View |
| 2024-12-13 Sale | 2025-01-15 4:02 pm | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 32,977 | $0 | $0 | 174,723 (Indirect Direct) | View |
| 2024-11-15 Sale | 2024-11-19 4:23 pm | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 313 | $1.8 | $563 | 207,700 (Indirect Direct) | View |
| 2023-12-11 Sale | 2023-12-13 9:45 pm | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 119,278 | $10.81 | $1,289,937 | 146,078 (Indirect Direct) | View |
| 2022-08-26 Sale | 2022-08-30 5:00 pm | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 60,000 | $3.13 | $187,800 | 5,629,000 (Indirect) | View |
Stock options: Exercise, Award, Grant, Conversion
| Transaction Date | Reported DateTime | Exercisable Expiration | Company | Symnbol | Insider Relationship | Shares Traded | Conversion Price | Shares Owned | Filing |
| 2025-09-11 Conversion | 2025-10-02 4:11 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 600,000 | $0 | 5,288,670 (Indirect) | View |
| 2025-06-18 Conversion | 2025-06-20 4:12 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 185,000 | $0 | 5,445,370 (Indirect) | View |
| 2025-06-10 Tax Withholding | 2025-06-12 4:20 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 4,944 | $0.56 | 66,370 (Direct) | View |
| 2025-06-10 Exercise | 2025-06-12 4:20 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 20,300 | $0 | 66,370 (Direct) | View |
| 2025-04-01 Option Award | 2025-04-04 5:49 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 90,000 | $0 | 90,000 (Direct) | View |
| 2025-03-20 Tax Withholding | 2025-03-27 7:55 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 2,957 | $0.79 | 60,984 (Direct) | View |
| 2025-03-20 Exercise | 2025-03-27 7:55 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 9,970 | $0 | 60,984 (Direct) | View |
| 2025-01-24 Option Award | 2025-01-28 4:37 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 90,000 | $0 | 90,000 (Direct) | View |
| 2024-03-20 Exercise | 2024-08-27 4:32 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 49,970 | $0 | 215,642 (Direct) | View |
| 2024-04-01 Tax Withholding | 2024-08-27 4:32 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 16,993 | $15.24 | 215,642 (Direct) | View |
| 2024-06-14 Tax Withholding | 2024-06-14 9:24 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 7,989 | $2.64 | 175,091 (Direct) | View |
| 2024-06-10 Exercise | 2024-06-12 7:56 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 20,300 | $0 | 203,380 (Direct) | View |
| 2024-03-18 Tax Withholding | 2024-03-20 5:58 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 5,803 | $28.87 | 162,780 (Direct) | View |
| 2024-03-11 Option Award | 2024-03-13 5:01 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 22,505 | $0 | 168,583 (Direct) | View |
| 2023-12-05 Conversion | 2023-12-07 7:59 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 210,000 | $0 | 5,644,356 (Indirect) | View |
| 2023-06-10 Exercise(A) | 2023-08-23 9:32 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 20,300 | $0 | 95,956 (Direct) | View |
| 2023-06-10 Tax Withholding(A) | 2023-08-23 9:32 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 4,944 | $3.25 | 95,956 (Direct) | View |
| 2023-06-10 Exercise | 2023-06-13 6:31 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 20,097 | $0 | 100,900 (Direct) | View |
| 2023-03-20 Option Award | 2023-03-22 5:01 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 99,820 | $0 | 99,820 (Direct) | View |
| 2022-08-26 Conversion | 2022-08-30 5:00 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 100,000 | $0 | 5,629,000 (Indirect) | View |
| 2022-06-10 Option Award | 2022-06-13 4:57 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 121,800 | $0 | 121,800 (Direct) | View |
Ownership | 2022-02-17 5:18 pm | N/A N/A | Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner | 0 | $0 | 5,689,000 (Indirect) | View |