List of insiders holdings for Sally Beauty Holdings Inc.:
- Shares directly owned by the insider.
- Shares indirectly owned by the insider.
- Total shares owned by the insider (sum of shares directly and indirectly owned).
- Total market value if available.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>
| # | Insider Holder Name | Report Date Time | Shares Owned Directly Indirectly | Total Shares Owned | Filing |
| 1 | BERNICK CAROL L Chairman | 2010-01-29 16:22:33 | 4,337,352 0 | 4,337,352 | Form 13G |
| 2 | BERNICK HOWARD B President & Chief Exec Officer | 2006-11-17 19:40:41 | 1,639,680 578,968 | 2,218,648 | Form 4 |
| 3 | WIRTZ WILLIAM W Director | 2006-11-17 17:39:19 | 51,250 873,000 | 924,250 | Form 4 |
| 4 | Paulonis Denise President & CEO | 2025-11-18 16:00:07 | 843,939 0 | 843,939 | Form 4 |
| 5 | Brickman Christian A. President & CEO | 2021-10-04 17:42:22 | 589,876 0 | 589,876 | Form 4 |
| 6 | LAVIN LEONARD H Director | 2006-11-17 19:42:21 | 0 500,000 | 500,000 | Form 4 |
| 7 | MILLER JOHN A Director | 2023-01-27 16:05:14 | 139,923 197,506 | 337,429 | Form 4 |
| 8 | RABIN EDWARD W Director | 2023-01-27 16:05:29 | 115,868 149,250 | 265,118 | Form 4 |
| 9 | EISENBERG MARSHALL E Director | 2023-01-27 16:13:55 | 175,868 10,000 | 185,868 | Form 4 |
| 10 | MCMASTER ROBERT R Director | 2023-01-27 16:05:21 | 175,876 0 | 175,876 | Form 4 |
| 11 | Spinks Mark Gregory President Beauty Systems Group | 2025-11-18 16:00:12 | 171,859 0 | 171,859 | Form 4 |
| 12 | Goss John Howard JR SVP & President Sally Beauty | 2025-11-18 16:00:10 | 158,367 0 | 158,367 | Form 4 |
| 13 | WINTERHALTER GARY Executive Chairman | 2015-11-04 16:33:36 | 140,404 0 | 140,404 | Form 4 |
| 14 | Platz Marlo Michelle Cormier Former SVP & CFO | 2026-06-09 16:30:12 | 138,145 0 | 138,145 | Form 4 |
| 15 | CERNUGEL WILLIAM J Senior Vice-President & CFO | 2006-11-17 17:35:06 | 83,990 23,758 | 107,748 | Form 4 |
| 16 | Alt Aaron E SVP, CFO & President-SBS | 2020-11-17 16:56:45 | 98,853 0 | 98,853 | Form 4 |
| 17 | Lee Adrianne SVP & CFO | 2026-05-15 16:30:05 | 98,280 0 | 98,280 | Form 4 |
| 18 | SCHMIDT GARY P SR. VP, Gen. Coun. & Sec. | 2006-11-17 17:38:10 | 87,939 9,901 | 97,840 | Form 4 |
| 19 | Edwards Mary Beth Beth See remarks | 2024-11-19 16:47:47 | 78,707 100 | 78,807 | Form 4 |
| 20 | Anderson Tobin President-Sally Beauty Supply | 2013-11-21 16:29:04 | 72,804 0 | 72,804 | Form 3 |
| 21 | Haltom Matthew Olen SVP, GC & Secretary | 2017-11-03 17:41:56 | 70,376 0 | 70,376 | Form 4 |
| 22 | Flur Dorlisa K Director | 2026-01-26 20:00:08 | 67,113 0 | 67,113 | Form 4 |
| 23 | Heasley Linda Director | 2024-01-29 16:05:42 | 62,290 0 | 62,290 | Form 4 |
| 24 | Henrich John M SVP, Gen Counsel & Secretary | 2023-11-17 18:05:24 | 60,057 0 | 60,057 | Form 4 |
| 25 | Sherman Scott C SVP, CLO and CHRO | 2025-12-03 06:00:19 | 57,585 0 | 57,585 | Form 4 |
| 26 | Kohn Pamela K See Remarks | 2021-11-17 19:07:13 | 56,910 0 | 56,910 | Form 4 |
| 27 | Cox Erin Nealy Director | 2026-04-22 17:00:10 | 55,969 0 | 55,969 | Form 4 |
| 28 | BOYER JEFFREY N Director | 2026-01-26 20:00:10 | 52,435 0 | 52,435 | Form 4 |
| 29 | Lowery Bennie SVP & Gen. Merchandise Mgr. | 2011-10-27 17:36:01 | 50,228 0 | 50,228 | Form 4 |
| 30 | Minton Janna GVP, CAO & Controller | 2017-02-09 17:45:20 | 49,139 0 | 49,139 | Form 4 |
| 31 | Bishop Rachel Rothe Director | 2026-01-26 20:00:12 | 46,206 0 | 46,206 | Form 4 |
| 32 | Molloy Lawrence Director | 2026-01-26 20:00:07 | 39,977 0 | 39,977 | Form 4 |
| 33 | SPINOZZI MICHAEL G President-Sally Beauty Supply | 2013-10-29 16:33:29 | 38,553 0 | 38,553 | Form 4 |
| 34 | Roos Raal H SVP, Gen. Counsel & Secretary | 2012-04-20 16:52:30 | 37,695 0 | 37,695 | Form 4 |
| 35 | AG ATWATER Director | 2006-11-17 17:33:41 | 34,506 0 | 34,506 | Form 4 |
| 36 | Golliher John R Director | 2015-10-02 16:36:45 | 33,080 1,088 | 34,168 | Form 4 |
| 37 | HARRIS KING W Director | 2006-11-17 17:36:21 | 33,750 0 | 33,750 | Form 4 |
| 38 | SUSSER SAM J Director | 2006-11-17 17:38:45 | 33,037 0 | 33,037 | Form 4 |
| 39 | Mulder Susan R Director | 2022-01-28 16:05:25 | 30,993 0 | 30,993 | Form 4 |
| 40 | Walker Brian E. SVP and CHRO | 2015-10-30 16:35:52 | 29,232 0 | 29,232 | Form 4 |
| 41 | Grimes Donald T SVP, CFO & COO | 2017-12-14 16:31:23 | 26,150 0 | 26,150 | Form 4 |
| 42 | FLAHERTY MARK J SVP and CFO | 2016-10-04 17:06:14 | 24,215 0 | 24,215 | Form 4 |
| 43 | Selvidge Chad SVP & CMO | 2018-11-06 16:35:35 | 23,208 0 | 23,208 | Form 4/A |
| 44 | Baer Timothy R Director | 2022-01-28 16:05:27 | 23,034 0 | 23,034 | Form 4 |
| 45 | Robinson Gary T SVP, CFO and Treasurer | 2006-11-28 21:38:43 | 22,986 0 | 22,986 | Form 4 |
| 46 | BROCKSMITH JAMES G JR Director | 2006-11-17 17:34:22 | 22,500 0 | 22,500 | Form 4 |
| 47 | EDGAR JIM Director | 2006-11-17 17:35:47 | 22,500 0 | 22,500 | Form 4 |
| 48 | ROCK ROBERT H Director | 2006-11-17 17:37:35 | 21,772 0 | 21,772 | Form 4 |
| 49 | McIntosh Kim GVP, CONTROLLER & CAO | 2025-12-12 17:30:11 | 21,295 0 | 21,295 | Form 4 |
| 50 | Mooney P. Kelly Director | 2020-11-17 17:12:57 | 16,842 0 | 16,842 | Form 4 |
| 51 | McDermott Carrie S. President-Sally Beauty Supply | 2018-10-03 16:36:32 | 13,924 0 | 13,924 | Form 4 |
| 52 | Baxter Brently G. GVP, PAO & Controller | 2018-11-06 16:33:23 | 13,054 0 | 13,054 | Form 4/A |
| 53 | Conroy James Grant Director | 2025-01-27 16:05:03 | 12,376 0 | 12,376 | Form 4 |
| 54 | Leite Sharon M President-Sally Beauty Supply | 2017-02-03 16:33:07 | 10,235 0 | 10,235 | Form 4 |
| 55 | Head James M Director | 2026-01-26 20:00:13 | 9,975 0 | 9,975 | Form 4 |
| 56 | Perelman Debra Golding Director | 2026-01-26 20:00:17 | 9,975 0 | 9,975 | Form 4 |
| 57 | Rangel Max R. Director | 2026-01-26 20:00:18 | 9,975 0 | 9,975 | Form 4 |
| 58 | FERGUSON DIANA SUE Director | 2026-01-26 20:00:05 | 9,975 0 | 9,975 | Form 4 |
| 59 | Magnacca Joseph C Director | 2019-11-07 16:33:44 | 8,408 0 | 8,408 | Form 4 |
| 60 | Gibbs David W Director | 2019-11-07 16:42:15 | 8,408 0 | 8,408 | Form 4 |
| 61 | BELL KATHERINE BUTTON Director | 2018-11-05 18:30:15 | 7,717 0 | 7,717 | Form 4 |
| 62 | Miller Martha J Director | 2014-10-02 16:36:37 | 5,640 0 | 5,640 | Form 4 |
| 63 | Newton Kenneth Mark Interim Principal Acctng Offcr | 2019-11-07 19:10:20 | 5,099 0 | 5,099 | Form 4 |
| 64 | AFFELDT KATHLEEN J Director | 2012-10-30 17:26:23 | 4,257 0 | 4,257 | Form 4 |
| 65 | Metcalfe Walter Director | 2012-10-30 17:26:26 | 4,257 0 | 4,257 | Form 4 |
| 66 | ALBERTO CULVER CO 10% Owner | 2006-11-17 17:39:54 | 1000 0 | 1000 | Form 4 |
| 67 | CD&R Parallel Fund VII LP CD&R Parallel Fund Associates VII Ltd. 10% Owner | 2012-07-23 16:17:16 | 0 0 | 0 | Form 4 |
| 68 | Dowd W Richard SVP of Distribution | 2009-04-01 14:36:37 | 0 0 | 0 | Form 4 |
| 69 | Riemer Neil B President of Armstrong McCall | 2008-06-11 16:33:33 | 0 0 | 0 | Form 4 |
| 70 | CDRS Acquisition LLC Clayton Dubilier & Rice Fund VII L P CD&R Associates VII Ltd. CD&R Associates VII L.P. CD&R Investment Associates VII Ltd. 10% Owner | 2012-07-23 16:18:30 | 0 0 | 0 | Form 13D |
| 71 | Giuriceo Kenneth A. Director | 2008-04-24 16:39:19 | 0 0 | 0 | Form 3 |
| 72 | BERGES JAMES G Non-executive Chairman | 2006-11-20 19:08:45 | 0 0 | 0 | Form 3 |
| 73 | GOGEL DONALD J Director | 2008-04-24 16:39:15 | 0 0 | 0 | Form 4 |
| 74 | REA DAVID L SVP & CFO | 2008-04-14 17:55:47 | 0 0 | 0 | Form 4 |
| 75 | SCHNALL RICHARD J Director | 2006-11-20 19:16:32 | 0 0 | 0 | Form 3 |