Sec Form 4 Filing - Hamel Matthew E @ BROWN FORMAN CORP - 2016-10-31

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person Hamel Matthew E 2. Issuer Name and Ticker or Trading Symbol BROWN FORMAN CORP [ BFA, BFB] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) EVP, Gen Counsel and Secretary (Last) (First) (Middle) 850 DIXIE HIGHWAY 3. Date of Earliest Transaction (MM/DD/YY) 10/31/2016 (Street) LOUISVILLE, KY40210 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Class B Common 10/31/2016 M 7,600 A $ 16.825 13,702 ( 1 ) D Class B Common 10/31/2016 F 5,197 D $ 46.03 ( 2 ) 8,505 D Class A Common 22,482 ( 3 ) D Class A Common 0.1378 ( 4 ) I DRIP Class B Common 65.2227 ( 5 ) I ESPP Class B Common 10,847.2805 ( 6 ) I By 401k

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Stock Appreciation Right $ 16.825 ( 7 ) 10/31/2016 M 7,600 05/01/2010 04/30/2017 Class B Common 7,600 $ 0 15,118 ( 7 ) D Stock Appreciation Right $ 17.755 ( 8 ) 05/01/2011 04/30/2018 Class B Common 29,294 29,294 ( 8 ) D Stock Appreciation Right $ 13.525 ( 9 ) 05/01/2012 04/30/2019 Class B Common 59,996 59,996 ( 9 ) D Stock Appreciation Right $ 19.215 ( 10 ) 05/01/2013 04/30/2020 Class B Common 50,354 50,354 ( 10 ) D Stock Appreciation Right $ 23.2 ( 11 ) 05/01/2014 04/30/2021 Class B Common 47,884 47,884 ( 11 ) D Stock Appreciation Right $ 29.35 ( 12 ) 05/01/2015 04/30/2022 Class B Common 44,390 44,390 ( 12 ) D Stock Appreciation Right $ 36.21 ( 13 ) 05/01/2016 04/30/2023 Class B Common 33,694 33,694 ( 13 ) D Stock Appreciation Right $ 45.985 ( 14 ) 05/01/2017 04/30/2024 Class B Common 26,444 26,444 ( 14 ) D Stock Appreciation Right $ 51.125 ( 15 ) 05/01/2018 04/30/2025 Class B Common 30,168 30,168 ( 15 ) D Stock Appreciation Right $ 49.005 ( 16 ) 05/01/2019 04/30/2026 Class B Common 44,344 44,344 ( 16 ) D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other Hamel Matthew E 850 DIXIE HIGHWAY LOUISVILLE, KY40210 EVP, Gen Counsel and Secretary Signatures Michael E. Carr, Jr., Attorney in Fact for Matthew E. Hamel 11/02/2016 Signature of Reporting Person Date

Explanation of Responses:

( 1 )On August 18, 2016, the Class A and Class B common stock of Brown-Forman Corporation split 2-1, resulting in the reporting person's acquisition of 2,983 additonal shares. Total also updated to correct prior reporting error. ( 2 )The closing price of BF-B on October 28, 2016 was used to calculate the withholding obligation. ( 3 )Reflects the acquisition of 10,633 additional shares in the August 2016 stock split and the transfer of 1,216 shares on August 23, 2016, from dividend reinvestment holdings to direct holdings. ( 4 )Number of shares acquired through the issuer's dividend reinvestment plan as of October 6, 2016, including additional shares issued in the August 2016 stock split. Also updated to reflect the transfer of 1,216 shares on August 23, 2016, from dividend reinvestment holdings to direct holdings. ( 5 )Number of shares acquired through the issuer's employee stock purchase program as of October 17, 2016, including additional shares issued in the August 2016 stock split. Total also updated to correct prior reporting error. ( 6 )Number of shares acquired through the issuer's 401(k) plan as of October 31, 2016, including additional shares issued in the August 2016 stock split. ( 7 )These stock appreciation rights were previously reported as covering 11,359 shares at an exercise price of $33.65, but were adjusted to reflect the August 2016 stock split. ( 8 )These stock appreciation rights were previously reported as covering 14,647 shares at an exercise price of $35.51, but were adjusted to reflect the August 2016 stock split. ( 9 )These stock appreciation rights were previously reported as covering 29,998 shares at an exercise price of $27.05, but were adjusted to reflect the August 2016 stock split. ( 10 )These stock appreciation rights were previously reported as covering 25,177 shares at an exercise price of $38.43, but were adjusted to reflect the August 2016 stock split. ( 11 )These stock appreciation rights were previously reported as covering 23,942 shares at an exercise price of $46.40, but were adjusted to reflect the August 2016 stock split. ( 12 )These stock appreciation rights were previously reported as covering 22,195 shares at an exercise price of $58.70, but were adjusted to reflect the August 2016 stock split. ( 13 )These stock appreciation rights were previously reported as covering 16,847 shares at an exercise price of $72.42, but were adjusted to reflect the August 2016 stock split. ( 14 )These stock appreciation rights were previously reported as covering 13,222 shares at an exercise price of $91.97, but were adjusted to reflect the August 2016 stock split. ( 15 )These stock appreciation rights were previously reported as covering 15,084 shares at an exercise price of $102.25, but were adjusted to reflect the August 2016 stock split. ( 16 )These stock appreciation rights were previously reported as covering 22,172 shares at an exercise price of $98.01, but were adjusted to reflect the August 2016 stock split.

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