List of insiders holdings for FITBIT INC.:
- Shares directly owned by the insider.
- Shares indirectly owned by the insider.
- Total shares owned by the insider (sum of shares directly and indirectly owned).
- Total market value if available.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>
| # | Insider Holder Name | Report Date Time | Shares Owned Directly Indirectly | Total Shares Owned | Filing |
| 1 | Clavier Jean-Francois SoftTech VC II LP SoftTech VC II L.L.C. SoftTech VC III L.P. SoftTech VC III L.L.C. 10% Owner | 2015-06-25 13:46:41 | 0 16,617,180 | 16,617,180 | Form 4 |
| 2 | True Venture Partners II L.L.C. Black Philip Douglas True Ventures II L.P. True Ventures II-A L.P. 10% Owner | 2017-02-24 18:06:14 | 0 13,763,356 | 13,763,356 | Form 4 |
| 3 | Sapphire Ventures (GPE) I L.L.C. SAP Ventures Fund I L.P. MARAKOVIC NINO NIKOLA 10% Owner | 2015-06-25 13:44:40 | 0 12,508,080 | 12,508,080 | Form 4 |
| 4 | Benioff Marc 10% Owner | 2017-02-14 14:16:10 | 6,811,824 0 | 6,811,824 | Form 13G |
| 5 | Foundry Venture Capital 2007 L.P. Foundry Group Select Fund L.P. Foundry Venture 2007 LLC Foundry Select Fund GP LLC FELD BRADLEY A Levine Seth MCINTYRE RYAN A MENDELSON JASON A 10% Owner | 2017-02-14 17:42:00 | 6,800,120 0 | 6,800,120 | Form 13G |
| 6 | SoftBank PrinceVille Investments L.P. 10% Owner | 2017-01-26 15:19:02 | 5,139,993 0 | 5,139,993 | Form 13G |
| 7 | Felicis Ventures II L.P. Felicis Ventures GP II LLC Senkut Aydin 10% Owner | 2015-06-23 17:40:27 | 0 4,517,916 | 4,517,916 | Form 4 |
| 8 | CALLAGHAN JON Director | 2018-04-03 14:37:38 | 0 1,696,492 | 1,696,492 | Form 4 |
| 9 | HARTMANN HANSGREGORY C. COO | 2016-04-19 18:08:45 | 1,681,051 0 | 1,681,051 | Form 4 |
| 10 | ZERELLA WILLIAM CFO | 2018-06-19 18:45:12 | 155,727 43,605 | 199,332 | Form 4 |
| 11 | PAISLEY CHRISTOPHER B Director | 2020-05-26 20:37:45 | 132,607 0 | 132,607 | Form 4 |
| 12 | ROBERTS TIMOTHY M. EVP, INTERACTIVE | 2017-03-17 18:00:04 | 16,168 38,736 | 54,904 | Form 4 |
| 13 | SCAL EDWARD M. CHIEF BUSINESS OFFICER | 2017-03-17 18:00:42 | 29,567 0 | 29,567 | Form 4 |
| 14 | ALBER LAURA Director | 2021-01-14 15:56:33 | 0 0 | 0 | Form 4 |
| 15 | Bromberg Matthew S Director | 2021-01-14 15:58:07 | 0 0 | 0 | Form 4 |
| 16 | Devine Jeffrey P EVP of Operations | 2021-01-14 15:59:28 | 0 0 | 0 | Form 4 |
| 17 | Flanagan Glenda J Director | 2021-01-14 16:01:22 | 0 0 | 0 | Form 4 |
| 18 | Fluegel Bradley M Director | 2021-01-14 16:03:17 | 0 0 | 0 | Form 4 |
| 19 | FRIEDMAN ERIC N. CTO Director | 2021-01-14 16:20:57 | 0 0 | 0 | Form 13G |
| 20 | KISLING RONALD W Chief Financial Officer | 2021-01-14 16:05:49 | 0 0 | 0 | Form 4 |
| 21 | MISSAN ANDY EVP, General Counsel, Sect. | 2021-01-14 16:08:00 | 0 0 | 0 | Form 4 |
| 22 | MURRAY STEVEN JOSEPH Director | 2021-01-14 16:09:39 | 0 0 | 0 | Form 4 |
| 23 | PARK JAMES President, CEO, COB | 2021-01-14 16:24:51 | 0 0 | 0 | Form 13G |