Sec Form 3 Filing - MAERKER SALMON Denise @ GRUPO TELEVISA, S.A.B. - 2026-03-18

FORM 3 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person MAERKER SALMON Denise 2. Issuer Name and Ticker or Trading Symbol GRUPO TELEVISA, S.A.B. [ TV] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X __ Director _____ 10% Owner _____ Officer (give title below) _____ Other (specify below) (Last) (First) (Middle) C/O GRUPO TELEVISA, S.A.B., AV. VASCO DE QUIROGA NO. 2000 3. Date of Earliest Transaction (MM/DD/YY) 03/18/2026 (Street) MEXICO CITY01210 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares CPOs held in Long-Term Retention Plan ( 1 ) ( 2 ) $ 1.37 ( 2 ) 04/10/2023 04/10/2026 CPOs ( 1 ) ( 2 ) 44,740 I Long-Term Retention Plan ( 2 ) CPOs held in Long-Term Retention Plan ( 1 ) ( 2 ) $ 0.09 ( 2 ) 04/10/2023 04/10/2026 CPOs ( 1 ) ( 2 ) 139,026 I Long-Term Retention Plan ( 2 ) CPOs held in Long-Term Retention Plan ( 1 ) ( 2 ) $ 1.74 ( 2 ) 04/10/2024 04/10/2027 CPOs ( 1 ) ( 2 ) 46,530 I Long-Term Retention Plan ( 2 ) CPOs held in Long-Term Retention Plan ( 1 ) ( 2 ) $ 0.09 ( 2 ) 04/10/2024 04/10/2027 CPOs ( 1 ) ( 2 ) 94,286 I Long-Term Retention Plan ( 2 ) CPOs held in Long-Term Retention Plan ( 1 ) ( 2 ) $ 0.09 ( 2 ) 04/10/2024 04/10/2027 CPOs ( 1 ) ( 2 ) 140,580 I Long-Term Retention Plan ( 2 ) CPOs held in Long-Term Retention Plan ( 1 ) ( 2 ) $ 0.09 ( 2 ) 04/10/2025 04/10/2028 CPOs ( 1 ) ( 2 ) 94,050 I Long-Term Retention Plan ( 2 ) CPOs held in Long-Term Retention Plan ( 1 ) ( 2 ) $ 0.09 ( 2 ) 04/10/2025 04/10/2028 CPOs ( 1 ) ( 2 ) 97,142 I Long-Term Retention Plan ( 2 ) CPOs held in Long-Term Retention Plan ( 1 ) ( 2 ) $ 0.09 ( 2 ) 04/10/2026 04/10/2029 CPOs ( 1 ) ( 2 ) 96,900 I Long-Term Retention Plan ( 2 )

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other MAERKER SALMON Denise C/O GRUPO TELEVISA, S.A.B. AV. VASCO DE QUIROGA NO. 2000 MEXICO CITY01210 X Signatures /s/ Denise Maerker Salmon 03/30/2026 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Each Certificado de Participacion Ordinarios ("CPO") represents twenty-five Series "A" Shares, twenty-two Series "B" Shares, thirty-five Series "L" Shares and thirty-five Series "D" Shares of Grupo Televisa, S.A.B. ( 2 )The reported exercise price was converted into US dollars based on the currency conversion rate of 17.8874 Mexican Pesos per US dollar as of March 20, 2026.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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