Sec Form 4 Filing - CORDINER TOM J. A. @ AVID TECHNOLOGY, INC. - 2023-03-15

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL OMB Number: 3235-0287 Expires: November 30, 2011 Estimated average burden hours per response... 0.5

1. Name and Address of Reporting Person CORDINER TOM J. A. 2. Issuer Name and Ticker or Trading Symbol AVID TECHNOLOGY, INC. [ AVID] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) Chief Revenue Officer & SVP (Last) (First) (Middle) C/O B P COLLINS LLP, COLLINS HOUSE, 32-38 STATION ROAD 3. Date of Earliest Transaction (MM/DD/YY) 03/15/2023 (Street) GERRARDS CROSS, ENGLAND, X0SL9 BEL 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock 03/15/2023 F 2,258 ( 1 ) D $ 28.67 187,928 ( 2 ) D Common Stock 03/15/2023 M 18,727 ( 3 ) A $ 28.67 206,655 ( 2 ) D Common Stock 03/15/2023 A 9,363 ( 4 ) A $ 0 216,018 ( 2 ) D Common Stock 03/15/2023 F 13,548 ( 5 ) D $ 28.67 202,470 ( 2 ) D Common Stock 03/15/2023 F 693 ( 6 ) D $ 28.67 201,777 ( 2 ) D Common Stock 03/15/2023 M 5,747 ( 7 ) A $ 28.67 207,524 ( 2 ) D Common Stock 03/15/2023 A 2,874 ( 8 ) A $ 0 210,398 ( 2 ) D Common Stock 03/15/2023 F 4,158 ( 9 ) D $ 28.67 206,240 ( 2 ) D Common Stock 03/16/2023 F 2,060 ( 10 ) D $ 29.29 204,180 ( 2 ) D Common Stock 03/15/2023 M 4,273 ( 11 ) A $ 28.67 208,453 ( 2 ) D Common Stock 03/15/2023 F 2,061 ( 12 ) D $ 28.67 206,392 ( 2 ) D Common Stock 03/15/2023 A 15,259 ( 13 ) A $ 0 221,651 ( 2 ) D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Performance Rights (Restricted Stock Units) $ 28.67 03/15/2023 M 18,727 ( 3 ) 03/15/2023 03/15/2023 Common Stock 18,727 $ 0 0 D Performance Rights (Restricted Stock Units) $ 28.67 03/15/2023 M 5,747 ( 7 ) 03/15/2023 03/15/2024 Common Stock 5,747 $ 0 5,747 D Performance Rights (Restricted Stock Units) $ 28.67 03/15/2023 M 4,273 ( 11 ) 03/15/2023 03/15/2025 Common Stock 4,273 $ 0 8,547 D Performance Rights (Restricted Stock Units) ( 14 ) 03/15/2023 A 15,259 ( 14 ) 03/15/2026 Common Stock 15,259 $ 0 15,259 D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other CORDINER TOM J. A. C/O B P COLLINS LLP, COLLINS HOUSE 32-38 STATION ROAD GERRARDS CROSS, ENGLAND, X0SL9 BEL Chief Revenue Officer & SVP Signatures /s/ Jacob Adams as Attorney-in-Fact for Tom J. A. Cordiner 03/17/2023 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Represents shares withheld by the Issuer to satisfy tax withholding obligation upon the vesting on March 15, 2023 of 8.33% of the restricted stock units awarded on March 15, 2020. This award includes a provision requiring the withholding of shares by the Issuer to pay the required withholding taxes due on the vesting date. ( 2 )Includes shares acquired under the Issuer's Employee Stock Purchase Plan based upon the most current data available. ( 3 )Represents the number of shares issued as a result of the vesting of performance-based restricted stock units based on the Issuer's relative total shareholder return (rTSR) to the Russell 2000 index from March 15, 2020 to March 15, 2023. Each restricted stock unit represents the contingent right to receive one share of the Issuer's common stock. This award includes a provision for withholding of shares by the Issuer to pay the required withholding taxes due on each such vesting date. ( 4 )Represents the number of additional shares issued as a result of the vesting at 150% of performance-based restricted stock units based on the Issuer's relative total shareholder return (rTSR) to the Russell 2000 index from March 15, 2020 to March 15, 2023. Each restricted stock unit represents the contingent right to receive one share of the Issuer's common stock. This award includes a provision for withholding of shares by the Issuer to pay the required withholding taxes due on each such vesting date. ( 5 )Represents shares withheld by the Issuer to satisfy tax withholding obligation upon the vesting on March 15, 2023 of the performance-based restricted stock units awarded on March 15, 2020. This award includes a provision requiring the withholding of shares by the Issuer to pay the required withholding taxes due on the vesting date. ( 6 )Represents shares withheld by the Issuer to satisfy tax withholding obligation upon the vesting on March 15, 2023 of 8.33% of the restricted stock units awarded on March 15, 2021. This award includes a provision requiring the withholding of shares by the Issuer to pay the required withholding taxes due on the vesting date. ( 7 )Represents the number of shares issued as a result of the vesting of performance-based restricted stock units based on the Issuer's relative total shareholder return (rTSR) to the Russell 2000 index from March 15, 2021 to March 15, 2023. Each restricted stock unit represents the contingent right to receive one share of the Issuer's common stock. This award includes a provision for withholding of shares by the Issuer to pay the required withholding taxes due on each such vesting date. ( 8 )Represents the number of additional shares issued as a result of the vesting at 150% of performance-based restricted stock units based on the Issuer's relative total shareholder return (rTSR) to the Russell 2000 index from March 15, 2021 to March 15, 2023. Each restricted stock unit represents the contingent right to receive one share of the Issuer's common stock. This award includes a provision for withholding of shares by the Issuer to pay the required withholding taxes due on each such vesting date. ( 9 )Represents shares withheld by the Issuer to satisfy tax withholding obligation upon the vesting on March 15, 2023 of the performance-based restricted stock units awarded on March 15, 2021. This award includes a provision requiring the withholding of shares by the Issuer to pay the required withholding taxes due on the vesting date. ( 10 )Represents shares withheld by the Issuer to satisfy tax withholding obligation upon the vesting on March 16, 2023 of 33.32% of the restricted stock units awarded on March 16, 2022. This award includes a provision requiring the withholding of shares by the Issuer to pay the required withholding taxes due on the vesting date. ( 11 )Represents the number of shares issued as a result of the vesting of performance-based restricted stock units awarded on March 16, 2022 based on the Issuer's relative total shareholder return (rTSR) to the Russell 2000 index from March 15, 2022 to March 15, 2023. Each restricted stock unit represents the contingent right to receive one share of the Issuer's common stock. This award includes a provision for withholding of shares by the Issuer to pay the required withholding taxes due on each such vesting date. ( 12 )Represents shares withheld by the Issuer to satisfy tax withholding obligation upon the vesting on March 15, 2023 of the performance-based restricted stock units awarded on March 16, 2022. This award includes a provision requiring the withholding of shares by the Issuer to pay the required withholding taxes due on the vesting date. ( 13 )Represents an award of restricted stock units that will vest on a time-based vesting schedule as follows: 33.33% on the first anniversary of the grant date of March 15, 2023, and the remaining 66.66% in equal 8.33% installments every 3 months thereafter, provided the reporting person continues to be employed by the Issuer on each such vesting date. Each restricted stock unit represents the contingent right to receive one share of the Issuer's common stock. This award includes a provision requiring the withholding of shares by the Issuer to pay the required withholding taxes due on the vesting date. ( 14 )Represents an award of restricted stock units which vest on a performance-based schedule based on the Issuer's relative total shareholder return (rTSR) to the Russell 2000 index in 2024, 2025 and 2026. Each restricted stock unit represents the contingent right to receive one share of the Issuer's common stock. This award includes a provision for the withholding of shares by the Issuer to pay the required withholding taxes due on each such vesting date.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.