Sec Form 4 Filing - PEARL SUZANNE @ VIAD CORP - 2009-02-23

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
PEARL SUZANNE
2. Issuer Name and Ticker or Trading Symbol
VIAD CORP [ VVI]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
Vice President-Human Resources
(Last) (First) (Middle)
1850 N. CENTRAL AVE., SUITE 800
3. Date of Earliest Transaction (MM/DD/YY)
02/23/2009
(Street)
PHOENIX, AZ85004
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 02/23/2009 A( 1 ) 8,100 A $ 0 22,500 ( 2 ) D
Common Stock 02/23/2009 A( 3 ) 11,300 A $ 0 33,800 D
Common Stock 02/23/2009 F( 4 ) 1,601 D $ 15.355 32,199 D
Common Stock 02/23/2009 G 3,533 D $ 0 28,666 D
Common Stock 02/23/2009 G 3,533 A $ 0 15,406 I by Family Trust
Common Stock 711.138 I by 401K Plan
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execu tion Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
PEARL SUZANNE
1850 N. CENTRAL AVE., SUITE 800
PHOENIX, AZ85004
Vice President-Human Resources
Signatures
By: Scott E. Sayre For: Suzanne Pearl 02/25/2009
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Restricted Stock granted pursuant to 2007 Viad Corp Omnibus Incentive Plan.
( 2 )Shares are reduced by one share to reconcile the Company's records with Executive Officer's records.
( 3 )Performance-based restricted stock granted pursuant to 2007 Viad Corp Omnibus Incentive Plan.
( 4 )Shares were surrendered for taxes in connection with vesting of restricted stock granted February 22, 2006 and performance-based restricted stock granted February 25, 2008.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
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