Sec Form 4 Filing - Roe Robert D @ INUVO, INC. - 2012-03-01

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person Roe Robert D 2. Issuer Name and Ticker or Trading Symbol INUVO, INC. [ INUV] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) SVP/GM ALOT (Last) (First) (Middle) 143 VARICK ST. 3. Date of Earliest Transaction (MM/DD/YY) 03/01/2012 (Street) NEW YORK, NY10013 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock 03/01/2012 A 164,760 A $ 0 ( 1 ) 164,760 D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Stock Option, Right to Buy $ 16.56 03/01/2012 A 3,710 01/05/2010 01/05/2016 Common Stock 3,710 ( 2 ) 3,710 D Stock Option, Right to Buy $ 57.7 03/01/2012 A 927 03/23/2008 03/23/2014 Common Stock 927 ( 3 ) 927 D Stock Option, Right to Buy $ 12.87 03/01/2012 A 3,092 05/22/2010 05/22/2016 Common Stock 3,092 ( 4 ) 3,092 D Stock Option, Right to Buy $ 14.72 03/01/2012 A 2,782 05/26/2009 05/29/2015 Common Stock 2,782 ( 5 ) 2,782 D Stock Option, Right to Buy $ 47.87 03/01/2012 A 463 08/27/2008 08/27/2014 Common Stock 463 ( 6 ) 463 D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other Roe Robert D 143 VARICK ST. NEW YORK, NY10013 SVP/GM ALOT Signatures John B. Pisaris, Attorney-in-Fact 03/05/2012 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Received in exchange for 106,572 shares of common stock of Vertro, Inc. ("Vertro") pursuant to an Agreement and Plan of Merger among Vertro, Issuer and Anhinga Merger Subsidiary, Inc. (the "Merger"). On the effective day of the Merger, the closing price of Issuer's common stock was $0.88 per share, and the closing price of Vertro's common stock was $1.30. ( 2 )Received in the Merger in exchange for a stock option to acquire 2,400 shares of Vertro common stock for $25.60 per share. ( 3 )Received in the Merger in exchange for a stock option to acquire 600 shares of Vertro common stock for $89.20 per share. ( 4 )Received in the Merger in exchange for a stock option to acquire 2,000 shares of Vertro common stock for $19.90 per share. ( 5 )Received in the Merger in exchange for a stock option to acquire 1,800 shares of Vertro common stock for $22.75 per share. ( 6 )Received in the Merger in exchange for a stock option to acquire 300 shares of Vertro common stock for $74.00 per share.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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