Sec Form 4 Filing - POUW KING T @ KELLOGG CO - 2004-05-06

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
POUW KING T
2. Issuer Name and Ticker or Trading Symbol
KELLOGG CO [ K]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
Executive Vice President
(Last) (First) (Middle)
P O BOX 3599
3. Date of Earliest Transaction (MM/DD/YY)
05/06/2004
(Street)
BATTLE CREEK, MI49016-3599
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 05/06/2004 M 4,525 A $ 30 70,231.853 ( 1 ) D
Common Stock 05/06/2004 F 3,173 D $ 42.79 67,058.953 ( 1 ) D
Common Stock 05/06/2004 F 554 D $ 42.79 66,504.953 ( 1 ) D
Common Stock 05/06/2004 M 13,732 A $ 30.18 80,236.953 ( 1 ) D
Common Stock 05/06/2004 F 9,685 D $ 42.79 70,551.953 ( 1 ) D
Common Stock 05/06/2004 F 1,657 D $ 42.79 68,894.953 ( 1 ) D
Common Stock 05/06/2004 M 6,976 A $ 30 75,870.953 ( 1 ) D
Common Stock 05/06/2004 F 4,891 D $ 42.79 70,979.953 ( 1 ) D
Common Stock 05/06/2004 F 854 D $ 42.79 70,125.953 ( 1 ) D
Common Stock 05/06/2004 M 12,778 A $ 27.425 82,903.953 ( 1 ) D
Common Stock 05/06/2004 F 8,190 D $ 42.79 74,713.953 ( 1 ) D
Common Stock 05/06/2004 F 1,879 D $ 42.79 72,834.953 ( 1 ) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option $ 30 05/06/2004 M 4,525 08/06/2001 01/31/2010 Common Stock 4,525 $ 30 0 D
Stock Option $ 42.79 05/06/2004 A 3,727 05/06/2004 01/31/2010 Common Stock 3,727 $ 42.79 3,727 D
Stock Option $ 30.18 05/06/2004 M 13,732 02/21/2004 02/21/2013 Common Stock 13,732 $ 30.18 84,768 D
Stock Option $ 42.79 05/06/2004 A 11,342 05/06/2004 02/21/2013 Common Stock 11,342 $ 42.79 11,342 D
Stock Option $ 30 05/06/2004 M 6,976 08/06/2001 01/31/2010 Common Stock 6,976 $ 30 0 D
Stock Option $ 42.79 05/06/2004 A 5,745 05/06/2004 01/31/2010 Common Stock 5,745 $ 42.79 5,745 D
Stock Option $ 27.425 05/06/2004 M 12,778 02/16/2002 02/16/2011 Common Stock 12,778 $ 27.425 0 D
Stock Option $ 42.79 05/06/2004 A 10,069 05/06/2004 02/16/2011 Common Stock 10,069 $ 42.79 10,069 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
POUW KING T
P O BOX 3599
BATTLE CREEK, MI49016-3599
Executive Vice President
Signatures
James K. Markey, Attorney-in-Fact 05/10/2004
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Excludes dividends reinvested after 12/31/03.

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* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
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