Sec Form 4 Filing - EILERS RONALD E @ DELUXE CORP - 2005-04-27

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
EILERS RONALD E
2. Issuer Name and Ticker or Trading Symbol
DELUXE CORP [ DLX]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
President and COO
(Last) (First) (Middle)
3680 VICTORIA STREET NORTH
3. Date of Earliest Transaction (MM/DD/YY)
04/27/2005
(Street)
SHOREVIEW, MN55126
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 04/27/2005 A 2,340 A $ 0 45,421.12 ( 1 ) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units $ 0 ( 2 ) ( 2 ) 01/25/2007 Common Stock 19,541 19,541 D
Common Stock Option $ 47.67 03/13/2003( 3 ) 03/13/2009 Common Stock 110,000 110,000 D
Common Stock Option $ 38.54 03/10/2004( 3 ) 03/10/2010 Common Stock 73,333 73,333 D
Common Stock Option $ 42.35 05/04/2005( 3 ) 05/04/2011 Common Stock 10,650 10,650 D
Common Stock Option $ 39.63 04/27/2005 A 11,340 04/27/2006( 3 ) 04/27/2012 Common Stock 11,340 $ 0 11,340 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
EILERS RONALD E
3680 VICTORIA STREET NORTH
SHOREVIEW, MN55126
President and COO
Signatures
Anthony C. Scarfone as Power of Attorney for Ronald E. Eilers 04/29/2005
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Includes 4,510 shares of restricted stock.
( 2 )Restricted stock units were awarded on 1/25/05 under the Company's Stock Incentive Plan. The units will vest and be converted into common stock on the second anniversary of the date of grant if, subject to certain exceptions, the holder remains in the employ of the Company through such date. Award results from an election to receive a portion of the holder's 2004 incentive compensation in restricted stock units in lieu of cash.
( 3 )Options vest in three equal installments on the three succeeding anniversary dates of grant, provided the holder remains in the employ of the Company. Date entered reflects date on which first installment vests(ed).

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* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
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