Sec Form 4 Filing - Cole Matthew Ryan @ Strive, Inc. - 2025-12-15

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person Cole Matthew Ryan 2. Issuer Name and Ticker or Trading Symbol Strive, Inc. [ ASST] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X __ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) Chief Executive Officer (Last) (First) (Middle) C/O STRIVE, INC., 200 CRESCENT COURT SUITE 1400 3. Date of Earliest Transaction (MM/DD/YY) 12/15/2025 (Street) DALLAS, TX75201 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Class A Common Stock 12/15/2025 P 207,457 ( 1 ) A $ 0.8152 263,012 D Class A Common Stock 12/15/2025 P 237,079 ( 2 ) A $ 0.8007 366,709 I By LT&C LLC Class A Common Stock 12/15/2025 P 11,920 ( 3 ) A $ 0.802 11,920 I By Spouse IRA Class A Common Stock 12/15/2025 P V 58,739.194 ( 4 ) A $ 0.8085 58,739.194 I By 401(k) Plan

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other Cole Matthew Ryan C/O STRIVE, INC. 200 CRESCENT COURT SUITE 1400 DALLAS, TX75201 X Chief Executive Officer Signatures /s/ Brian Logan Beirne, attorney-in-fact for Matthew Ryan Cole 12/16/2025 Signature of Reporting Person Date

Explanation of Responses:

( 1 )The shares of Class A Common Stock of the Issuer ("Class A Common Stock") was purchased by the Reporting Person in open market transactions on the transaction date, with a volume weighted average purchase price of $0.8152. The range of purchase prices on the transaction date was $0.8087 to $0.8152 per share. ( 2 )Represents shares of Class A Common Stock purchased by LT&C LLC, over which the Reporting Person's spouse, as managing member, has sole voting and dispositive power. The price reflected in column 4 represents a volume weighted average purchase price of $0.8007. The range of purchase prices on the transaction date was $0.7973 to $0.8069 per share. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein. ( 3 )Represents shares of Class A Common Stock purchased through the Reporting Person's spouse's IRA account on the transaction date, with a volume weighted average purchase price of $0.8020. The range of purchase prices on the transaction date was $0.8019 to $0.8063 per share. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein. ( 4 )Represents shares of Class A Common Stock purchased through the Reporting Person's 401(k) Plan account on the transaction date.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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