Sec Form 4 Filing - Cole Matthew Ryan @ Strive, Inc. - 2025-10-01

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person Cole Matthew Ryan 2. Issuer Name and Ticker or Trading Symbol Strive, Inc. [ ASST] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X __ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) Chief Executive Officer (Last) (First) (Middle) C/O STRIVE, INC., 200 CRESCENT COURT SUITE 1400 3. Date of Earliest Transaction (MM/DD/YY) 10/01/2025 (Street) DALLAS, TX75201 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Restricted Stock Units ( 1 ) ( 2 ) ( 3 ) 09/12/2025 M 18,459,504 ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 3 ) ( 1 )( 2 )( 3 ) Class B Common Stock 18,459,504 ( 1 ) ( 2 ) ( 3 ) 0 D Class B Common Stock ( 1 ) ( 2 ) ( 3 ) 10/01/2025 M 18,459,504 ( 1 ) ( 2 ) ( 3 ) ( 3 ) ( 1 )( 2 )( 3 ) Class A Common Stock 18,459,504 ( 1 ) ( 2 ) ( 3 ) 18,459,504 D Class B Common Stock ( 1 ) ( 2 ) ( 3 ) 10/01/2025 F 7,262,330 ( 5 ) ( 1 )( 2 )( 5 ) ( 1 )( 2 )( 5 ) Class A Common Stock 7,262,330 $ 2.5 11,197,174 D Restricted Stock Units ( 1 ) ( 2 ) ( 3 ) 10/01/2025 M 57,147 ( 1 ) ( 2 ) ( 4 ) ( 6 ) ( 3 ) ( 1 )( 2 )( 3 ) Class B Common Stock 57,147 ( 1 ) ( 2 ) ( 3 ) 0 I By Spouse Class B Common Stock ( 1 ) ( 2 ) ( 3 ) 10/01/2025 M 57,147 ( 1 ) ( 2 ) ( 3 ) ( 3 ) ( 1 )( 2 )( 3 ) Class A Common Stock 57,147 ( 1 ) ( 2 ) ( 3 ) 57,147 I By Spouse Class B Common Stock ( 1 ) ( 2 ) ( 3 ) 10/01/2025 F 27,998 ( 5 ) ( 1 )( 2 )( 5 ) ( 1 )( 2 )( 5 ) Class A Common Stock 27,998 $ 2.5 29,149 I By Spouse Class B Common Stock ( 1 ) ( 2 ) 10/01/2025 G 3,691,901 ( 7 ) ( 1 )( 2 ) ( 1 )( 2 ) Class A Common Stock 3,691,901 $ 0 7,505,273 D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other Cole Matthew Ryan C/O STRIVE, INC. 200 CRESCENT COURT SUITE 1400 DALLAS, TX75201 X Chief Executive Officer Signatures /s/ Brian Logan Beirne, attorney-in-fact for Matthew Ryan Cole 10/03/2025 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Each share of Class B Common Stock of the Registrant, automatically and without further action by the Reporting Person, is converted into one share of Class A Common Stock, upon the occurrence of a Transfer, other than a Permitted Transfer (each as defined in the Registrant's Amended and Restated Articles of Incorporation) or all shares of Class B Common Stock, automatically and without further action by the Reporting Person, shall be converted into an identical number of shares of Class A Common Stock at such date and time, or the occurrence of an event, specified by the affirmative vote (or written consent if action by written consent of stockholders is permitted at such time under the Registrant's Amended and Restated Articles of Incorporation) of the holders of a majority of the total voting power of the outstanding Class B Common Stock, voting as a separate class. ( 2 )(Footnote 2 continued) The Class B Common Stock may also be converted into Class A Common Stock at the election of the Reporting Person. ( 3 )Each of the time-vesting condition and the performance vesting condition of the Restricted Stock Units was deemed to have been achieved subject to the closing by that certain Agreement and Plan of Merger dated as of May 6, 2025, as amended by that certain Amended and Restated Agreement and Plan of Merger, dated as of June 27, 2025, and such Restricted Stock Units were settled into shares of Class B Common Stock on October 1, 2025. ( 4 )Represents the settlement of Restricted Stock Units into shares of Class B Common Stock. Neither the Reporting Person nor the Reporting Person's spouse voluntarily sold any shares of Class A Common Stock or Class B Common Stock in connection with the transactions reported herein. ( 5 )Represents shares of Class B Common Stock withheld by the Registrant solely to cover required tax withholding obligations in connection with the settlement of Restricted Stock Units. The Reporting Person did not voluntarily sell any shares of Class B Common Stock or Class A Common Stock in connection with the transactions reported herein. ( 6 )Previously reported as 57,183 Restricted Stock Units due to an administrative error. ( 7 )On October 1, 2025, the Reporting Person made a gift of 3,691,901 shares of Class B Common Stock to a charitable organization. The charitable organization is directly controlled by the Reporting Person and his spouse. The Reporting Person and his spouse received no consideration for the gift and no longer beneficially own the gifted shares.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

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