Sec Form 4 Filing - HORN CHARLES L @ Loyalty Ventures Inc. - 2023-06-02

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person HORN CHARLES L 2. Issuer Name and Ticker or Trading Symbol Loyalty Ventures Inc. [ LYLTQ] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X __ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) President & CEO (Last) (First) (Middle) 8235 DOUGLAS AVENUE, SUITE 1200 3. Date of Earliest Transaction (MM/DD/YY) 06/02/2023 (Street) DALLAS, TX75225 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock 06/02/2023 J( 1 ) 36,086.605 D $ 0 58,839 D Common Stock 06/02/2023 J( 2 ) 58,839 D $ 0 0 D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other HORN CHARLES L 8235 DOUGLAS AVENUE, SUITE 1200 DALLAS, TX75225 X President & CEO Signatures /s/ Cynthia L. Hageman, Attorney in Fact 06/05/2023 Signature of Reporting Person Date

Explanation of Responses:

( 1 )On March 10, 2023, Loyalty Ventures Inc. (the "Issuer") and certain of its subsidiaries (collectively with the Issuer, the "Debtors") filed voluntary petitions for relief under chapter 11 of title 11 of the United Stated Code in the United States Bankruptcy Court for the Southern District of Texas (the "Bankruptcy Court"). On April 27, 2023, the Bankruptcy Court entered an order confirming the Debtors' First Amended Combined Disclosure Statement and Joint Chapter 11 Plan (as amended, modified or supplemented from time to time, the "Plan"). On June 2, 2023 (the "Effective Date"), the Plan became effective pursuant to its terms, the Debtors emerged from bankruptcy and all of the Issuer's common stock was cancelled automatically and without the receipt of any consideration pursuant to the Plan. ( 2 )On the Effective Date, all unvested time-based restricted stock units represented by shares of the Issuer's common stock were cancelled automatically and without the receipt of any consideration pursuant to the Plan.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

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