Sec Form 4 Filing - Fortune Rise Sponsor LLC @ Fortune Rise Acquisition Corp - 2023-10-20

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL OMB Number: 3235-0287 Expires: November 30, 2011 Estimated average burden hours per response... 0.5

1. Name and Address of Reporting Person Fortune Rise Sponsor LLC 2. Issuer Name and Ticker or Trading Symbol Fortune Rise Acquisition Corp [ FRLA] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director X __ 10% Owner _____ Officer (give title below) _____ Other (specify below) (Last) (First) (Middle) C/O FORTUNE RISE ACQUISITION CORP, 13575 58TH STREET NORTH, SUITE 200 3. Date of Earliest Transaction (MM/DD/YY) 10/20/2023 (Street) CLEARWATER, FL33760 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Class B Common Stock ( 1 ) 10/20/2023 J( 2 ) 60,000 D $ 0 2,283,750 ( 3 ) D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other Fortune Rise Sponsor LLC C/O FORTUNE RISE ACQUISITION CORP 13575 58TH STREET NORTH, SUITE 200 CLEARWATER, FL33760 X Signatures T. Riggs Eckelberry, Manager 11/07/2023 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Class B common stock will automatically convert into Class A common stock on one-for-one basis, subject to certain adjustments as provided in the second amended and restated certificate of incorporation, as amended, of Fortune Rise Acquisition Corporation upon the consummation of an initial business combination. ( 2 )In connection with Ronald Pollack, Philip Goodman and Ryan Spick's appointments to the board of directors of Fortune Rise Acquisition Corporation, Fortune Rise Sponsor LLC transferred 30,000 shares of Class B Common Stock to Ronald Pollack, 20,000 shares of Class B Common Stock to Philip Goodman and 10,000 shares of Class B Common Stock to Ryan Spick. ( 3 )Fortune Rise Sponsor LLC is the record holder of the shares reported herein. T. Riggs Eckelberry is the manager of Fortune Rise Sponsor LLC. As such. Mr. Eckelberry may be deemed to have beneficial ownership of the shares of common stock held directly by Fortune Rise Sponsor LLC. Mr. Eckelberry disclaims beneficial ownership over any securities owned by our sponsor in which he does not have any pecuniary interest.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.