Sec Form 3 Filing - RT-ICON Holdings LLC @ PLBY Group, Inc. - 2021-02-10

FORM 3 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person RT-ICON Holdings LLC 2. Issuer Name and Ticker or Trading Symbol PLBY Group, Inc. [ PLBY] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director X __ 10% Owner _____ Officer (give title below) _____ Other (specify below) (Last) (First) (Middle) 260 EAST BROWN STREET, SUITE 380 3. Date of Earliest Transaction (MM/DD/YY) 02/10/2021 (Street) BIRMINGHAM, MI48009 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) _____ Form filed by One Reporting Person __ X __ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock 17,001,047 D ( 1 ) Common Stock 100,000 I See Footnote ( 2 )

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other RT-ICON Holdings LLC 260 EAST BROWN STREET SUITE 380 BIRMINGHAM, MI48009 X Giampetroni John 260 EAST BROWN STREET SUITE 380 BIRMINGHAM, MI48009 X Rizvi Traverse Management, LLC 260 EAST BROWN STREET SUITE 380 BIRMINGHAM, MI48009 X RTM-ICON, LLC 260 EAST BROWN STREET SUITE 380 BIRMINGHAM, MI48009 X Signatures RT-ICON Holdings LLC By: RTM-ICON, LLC, its Manager By: /s/ Suhail Rizvi, President 02/16/2021 Signature of Reporting Person Date /s/ John Giampetroni 02/16/2021 Signature of Reporting Person Date Rizvi Traverse Management, LLC By: /s/ Suhail Rizvi, Chief Investment Officer 02/16/2021 Signature of Reporting Person Date RTM-ICON, LLC By: /s/ Suhail Rizvi, President 02/16/2021 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Represents shares RT-ICON Holdings LLC ("RT-ICON") received in connection with the merger (the "Merger") between Mountain Crest Acquisition Corp, now known as PLBY Group, Inc. and Playboy Enterprises, Inc. RTM-ICON, LLC ("RTM-ICON") is the manager of RT-ICON and Rizvi Traverse Management, LLC ("Rizvi Traverse") is the sole member of RTM-ICON. Mr. Suhail Rizvi and Mr. John Giampetroni are the managers of Rizvi Traverse. Each of RTM-ICON, Rizvi Traverse, Mr. Giampetroni may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by RT-ICON, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose. ( 2 )Represents shares held directly by RT PE Investment LLC ("RT PE Investment"). These securities were acquired by RT PE Investment on February 10, 2021 in connection and simultaneously with the Merger described in footnote (1) and pursuant to that certain Subscription Agreement, dated September 30, 2020, by and between Mountain Crest Acquisition Corp, now known as PLBY Group, Inc., and RT PE Investment. RTM-ICON is the manager of RT PE Investment and, accordingly, each of RTM-ICON, Rizvi Traverse and Mr. Giampetroni may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by RT PE Investment, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

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