Sec Form 4 Filing - Colis Peter George @ Ethos Technologies Inc. - 2026-01-29

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL OMB Number: 3235-0287 Expires: November 30, 2011 Estimated average burden hours per response... 0.5

1. Name and Address of Reporting Person Colis Peter George 2. Issuer Name and Ticker or Trading Symbol Ethos Technologies Inc. [ LIFE] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X __ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) CEO and Secretary (Last) (First) (Middle) C/O ETHOS TECHNOLOGIES INC., 1606 HEADWAY CIRCLE #9013 3. Date of Earliest Transaction (MM/DD/YY) 01/29/2026 (Street) AUSTIN, TX78754 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Class A Common Stock 01/29/2026 F( 1 ) 562,993 D $ 0 6,965,866 ( 2 ) D Class A Common Stock ( 3 ) 01/30/2026 C 6,154,683 D $ 0 811,183 D Class A Common Stock ( 3 ) 01/30/2026 C 128,893 D $ 0 0 I by trust ( 4 ) Class A Common Stock ( 3 ) 01/30/2026 C 214,822 D $ 0 0 I by trust ( 5 )

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Class B Common Stock ( 3 ) ( 6 ) 01/30/2026 C 6,154,683 ( 6 ) ( 6 ) Class A Common Stock 6,154,683 $ 0 6,154,683 D Class B Common Stock ( 3 ) ( 6 ) 01/30/2026 C 128,893 ( 6 ) ( 6 ) Class A Common Stock 128,893 $ 0 128,893 I by trust ( 4 ) Class B Common Stock ( 3 ) ( 6 ) 01/30/2026 C 214,822 ( 6 ) ( 6 ) Class A Common Stock 214,822 $ 0 214,822 I by trust ( 5 )

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other Colis Peter George C/O ETHOS TECHNOLOGIES INC. 1606 HEADWAY CIRCLE #9013 AUSTIN, TX78754 X CEO and Secretary Signatures /s/ Porter Nolan, Attorney-in-Fact 01/30/2026 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Represents shares withheld to satisfy tax withholding obligations on the vesting of restricted stock units ("RSUs") prior to the open of trading on January 29, 2026 to satisfy the tax obligation realized upon vesting of such RSUs. ( 2 )Includes 811,183 shares issuable on settlement of restricted stock units ("RSUs"), each of which represents a contingent right to receive one share of Issuer's Class A Common Stock upon vesting and may be exchanged at a 1:1 ratio for a share of Class B Common Stock. ( 3 )Upon the completion of the Issuer's initial public offering of Class A Common Stock ("IPO"), each share of Class A Common Stock was exchanged at a 1:1 ratio for shares of Class B Common Stock. ( 4 )Shares held by John N. Colis, not individually, but solely as Trustee of the Peter G. Colis Family Trust U/A/D 7/4/2021. ( 5 )Shares held by Cresset Trust Company, a South Dakota-charted public trust company solely as Trustee of the PGC Beta Trust U/A/D 10/18/2024. ( 6 )Each share of Class B Common Stock held by the Reporting Person will automatically convert into one share of Class A Common Stock upon the sale or transfer of such share of Class B Common Stock, subject to certain exceptions, and in certain other circumstances described in the Issuer's amended and restated certificate of incorporation. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock. The Class B Common Stock has no expiration date.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.