Sec Form 4 Filing - Krause Albert Jack @ Lovesac Co - 2021-06-05

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person Krause Albert Jack 2. Issuer Name and Ticker or Trading Symbol Lovesac Co [ LOVE] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) President and COO (Last) (First) (Middle) C/O THE LOVESAC COMPANY, TWO LANDMARK SQUARE, SUITE 300 3. Date of Earliest Transaction (MM/DD/YY) 06/05/2021 (Street) STAMFORD, CT06901 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock, $0.00001 par value 06/05/2021 F 1,334 ( 1 ) D $ 83.16 131,490 D Common Stock, $0.00001 par value 06/05/2021 F 3,570 ( 2 ) D $ 83.16 127,920 D Common Stock, $0.00001 par value 06/05/2021 A 2,668 ( 3 ) A $ 0 130,588 D Common Stock, $0.00001 par value 06/05/2021 F 1,334 ( 4 ) D $ 83.16 129,254 D Common Stock, $0.00001 par value 06/05/2021 A 7,144 ( 5 ) A $ 0 136,398 D Common Stock, $0.00001 par value 06/05/2021 F 3,570 ( 6 ) D $ 83.16 132,828 D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Restricted Stock Units ( 7 ) 06/05/2021 M 2,668 ( 3 ) ( 3 ) Common Stock 2,668 $ 0 2,669 D Restricted Stock Units ( 7 ) 06/05/2021 M 7,144 ( 5 ) ( 5 ) Common Stock 7,144 $ 0 14,290 D Restricted Stock Units ( 7 ) 06/07/2021 A 4,372 ( 8 ) ( 8 ) Common Stock 4,372 $ 0 4,372 D Restricted Stock Units (Performance-based Vesting) ( 7 ) 06/07/2021 A 4,373 ( 8 ) ( 8 ) Common Stock 4,373 $ 0 8,745 D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other Krause Albert Jack C/O THE LOVESAC COMPANY TWO LANDMARK SQUARE, SUITE 300 STAMFORD, CT06901 President and COO Signatures /s/ Megan C. Preneta, Attorney-in-Fact 06/08/2021 Signature of Reporting Person Date

Explanation of Responses:

( 1 )The reported shares were withheld to satisfy the Reporting Person's tax liability in connection with the settlement of the second tranche of performance based restricted stock units ("RSUs") granted on June 5, 2019 that vested on April 19, 2021. No shares were sold. ( 2 )The reported shares were shares withheld to satisfy the Reporting Person's tax liability in connection with the settlement of the first tranche of performance based RSUs granted on June 5, 2020 that vested on April 19, 2021. No shares were sold. ( 3 )The reported shares were acquired upon the vesting of the second tranche of time-based RSUs granted on June 5, 2019. ( 4 )The reported shares were withheld to satisfy the Reporting Person's tax liability in connection with the vesting of the second tranche of time-based RSUs granted on June 5, 2019. No shares were sold. ( 5 )The reported shares were acquired upon the vesting of the first tranche of time-based RSUs granted on June 5, 2020. ( 6 )The reported shares were withheld to satisfy the Reporting Person's tax liability in connection with the vesting of the first tranche of time-based RSUs granted on June 5, 2020. No shares were sold. ( 7 )Each RSU represents the contingent right to receive one share of the Issuer's Common Stock. ( 8 )On June 7, 2021, the Reporting Person received a grant of 8,745 RSUs, of which (a) 50% vest in three equal installments on the first, second and third anniversaries of the grant date, and (b) 50% vest in three tranches with each tranche eligible to vest based on the Issuer's achievements of certain financial performance targets for the applicable performance period.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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