Sec Form 4 Filing - Nelson Shawn David @ Lovesac Co - 2021-04-19

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person Nelson Shawn David 2. Issuer Name and Ticker or Trading Symbol Lovesac Co [ LOVE] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X __ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) Chief Executive Officer (Last) (First) (Middle) TWO LANDMARK SQUARE, SUITE 300 3. Date of Earliest Transaction (MM/DD/YY) 04/19/2021 (Street) STAMFORD, CT06901 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock, $0.00001 par value 04/19/2021 S 1,700 D $ 68 ( 1 ) 98,445 I The LDPV Holding Trust ( 2 ) Common Stock, $0.00001 par value 04/19/2021 S 1,800 D $ 68.98 ( 1 ) 96,645 ( 3 ) I The LDPV Holding Trust ( 2 ) Common Stock, $0.00001 par value 04/19/2021 S 2,500 D $ 69.7 ( 1 ) 94,145 ( 3 ) I The LDPV Holding Trust ( 2 ) Common Stock, $0.00001 par value 04/19/2021 A 2,668 A $ 0 130,897 ( 3 ) D Common Stock, $0.00001 par value 04/19/2021 A 7,144 A $ 0 138,041 ( 3 ) D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Restricted Stock Units ( 4 ) 04/19/2021 M 2,668 ( 5 ) ( 5 ) Common Stock 2,668 $ 0 2,669 D Restricted Stock Units ( 4 ) 04/19/2021 M 7,144 ( 6 ) ( 6 ) Common Stock 7,144 $ 0 14,289 D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other Nelson Shawn David TWO LANDMARK SQUARE, SUITE 300 STAMFORD, CT06901 X Chief Executive Officer Signatures /s/ Shawn Nelson 04/21/2021 Signature of Reporting Person Date

Explanation of Responses:

( 1 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (i) in the case of $68.00, from $67.50 to $68.39; in the case of $68.98, from $68.61 to $69.51; and (iii) in the case of $69.70, from $69.69 to $70.27. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1). ( 2 )The reported shares are held by The LDPV Holding Trust, dated October 1, 2018, of which the reporting person's spouse is trustee and the reporting person has sole authority over the disposition of the shares of the Issuer held by the trust. ( 3 )In the Form 4 filed by the reporting person with the SEC on January 21, 2021, total direct and indirect holdings of the reporting person accurately reflected all holdings and transactions to date. However, the shares sold were inadvertently deducted from the reporting person's direct holdings rather than the reporting person's indirect holdings, with such allocations carrying over in subsequent filings. Total beneficial holdings were not affected. Total direct and indirect holdings in this filing reflect the actual allocation. ( 4 )Each restricted stock unit ("RSU") represents the contingent right to receive, upon vesting and settlement of the RSU, one share of Issuer's common stock. Settlement will occur on June 5, 2021. ( 5 )The reported shares will be settled on June 5, 2021 upon the vesting of the second tranche of performance based RSUs granted on June 5, 2019 based on the Issuer's achievements with respect to certain financial performance metrics for the applicable performance period. ( 6 )The reported shares will be settled on June 5, 2021 upon the vesting of the first tranche of performance based RSUs granted on June 5, 2020 based on the Issuer's achievements with respect to certain financial performance metrics for the applicable performance period.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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