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Sec Form 4 Filing - VOBEJDA SUSAN @ Trade Desk Inc. - 2021-06-04

  1. About Form 4 Filing: Every director, officer or owner of more than ten percent of a class of equity securities registered under Section 12 of the '34 Act must file with the U.S. Securities and Exchange Commission (SEC) a statement of ownership regarding such security. The initial filing is on Form 3 and changes are reported on Form 4. The Annual Statement of beneficial ownership of securities is on Form 5. The forms contain information on the reporting person's relationship to the company and on purchases and sales of such equity securities.
  2. Form 4 is stored in SEC's EDGAR database. EDGAR is Electronic Data Gathering, Analysis and Retrieval System. It is a registered trademark of the SEC.

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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person *
VOBEJDA SUSAN
2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
Chief Marketing Officer
(Last)
(First)
(Middle)
C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT ST.
3. Date of Earliest Transaction (MM/DD/YY)
06/04/2021
(Street)
VENTURA, CA93001
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 06/04/2021 M 5,262 A $ 48 29,001 D
Class A Common Stock 06/04/2021 S 2,215 D $ 575.66 ( 1 ) 26,786 D
Class A Common Stock 06/04/2021 S 1,655 D $ 576.64 ( 2 ) 25,131 D
Class A Common Stock 06/04/2021 S 1,333 D $ 577.26 ( 3 ) 23,798 D
Class A Common Stock 06/04/2021 S 59 D $ 578.5 23,739 D
Class A Common Stock 06/04/2021 M 4,380 A $ 142.45 28,119 D
Class A Common Stock 06/04/2021 S 2,856 D $ 576.16 ( 4 ) 25,263 D
Class A Common Stock 06/04/2021 S 1,316 D $ 577.19 ( 5 ) 23,947 D
Class A Common Stock 06/04/2021 S 208 D $ 578.49 ( 6 ) 23,739 D
Class A Common Stock 06/04/2021 M 2,469 A $ 263.34 26,208 D
Class A Common Stock 06/04/2021 S 703 D $ 577.68 ( 7 ) 25,505 D
Class A Common Stock 06/04/2021 S 1,494 D $ 578.35 ( 8 ) 24,011 D
Class A Common Stock 06/04/2021 S 272 D $ 580 23,739 D
Class A Common Stock 06/04/2021 M 2,428 A $ 300.01 26,167 D
Class A Common Stock 06/04/2021 S 1,228 D $ 580.23 ( 9 ) 24,939 D
Class A Common Stock 06/04/2021 S 1,200 D $ 581.18 ( 10 ) 23,739 D
Class A Common Stock 06/04/2021 F 1,476 ( 11 ) D $ 574.75 22,263 D
Class A Common Stock 06/04/2021 F 2,009 ( 12 ) D $ 574.75 20,254 D
Class A Common Stock 06/04/2021 F 916 ( 13 ) D $ 574.75 19,338 D
Class A Common Stock 06/04/2021 F 518 ( 14 ) D $ 574.75 18,820 D
Class A Common Stock 06/04/2021 F 530 ( 15 ) D $ 574.75 18,290 D
Class A Common Stock 06/04/2021 D 2,329 ( 16 ) D $ 0 15,961 D
Class A Common Stock 06/04/2021 D 2,631 ( 17 ) D $ 0 13,330 D
Class A Common Stock 06/04/2021 D 2,692 ( 18 ) D $ 0 10,638 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (Right to Buy) $ 48 06/04/2021 M 5,262 ( 19 ) 12/01/2027 Class A Common Stock 5,262 $ 0 0 D
Employee Stock Option (Right to Buy) $ 142.45 06/04/2021 M 4,380 ( 20 ) 12/01/2028 Class A Common Stock 4,380 $ 0 2,205 ( 21 ) D
Employee Stock Option (Right to Buy) $ 263.34 06/04/2021 M 2,469 ( 22 ) 12/01/2029 Class A Common Stock 2,469 $ 0 3,704 ( 21 ) D
Employee Stock Option (Right to Buy) $ 300.01 06/04/2021 M 2,428 ( 23 ) 05/15/2030 Class A Common Stock 2,428 $ 0 4,857 ( 21 ) D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
VOBEJDA SUSAN
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT ST.
VENTURA, CA93001
Chief Marketing Officer
Signatures
/s/ Alfred Palomino, Attorney-in-Fact for Susan Vobejda 06/08/2021
** Signature of Reporting Person Date
Explanation of Responses:
( 1 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $575.01 to $576.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
( 2 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $576.01 to $577.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
( 3 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.02 to $577.75, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
( 4 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $576.00 to $576.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
( 5 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.00 to $577.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
( 6 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $578.49 to $578.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
( 7 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.16 to $578.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
( 8 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $578.05 to $578.55, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
( 9 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $580.00 to $580.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
( 10 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $581.00 to $581.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
( 11 )The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of restricted stock units granted on November 1, 2017.
( 12 )The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.
( 13 )The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.
( 14 )The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2019.
( 15 )The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
( 16 )The reported shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2018 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
( 17 )The reported shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2019 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
( 18 )The reported shares were represented by restricted stock awards previously granted to the Reporting Person on May 15, 2020 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
( 19 )The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
( 20 )The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
( 21 )In connection with the Reporting Person's termination of employment with the Issuer, the remaining options were automatically cancelled for no consideration.
( 22 )The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
( 23 )The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.