Sec Form 4 Filing - RICH GARY M @ BROWN SHOE CO INC - 2009-11-25

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
RICH GARY M
2. Issuer Name and Ticker or Trading Symbol
BROWN SHOE CO INC [ BWS]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
President Brown Shoe Wholesale
(Last) (First) (Middle)
442 SHEFFIEDL ESTATES DRIVE
3. Date of Earliest Transaction (MM/DD/YY)
11/25/2009
(Street)
CREVE COEUR, MO63141
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/25/2009 S 200 D $ 10.53 143,205 ( 1 ) D
Common Stock 11/25/2009 S 500 D $ 10.52 142,705 ( 1 ) D
Common Stock 11/25/2009 S 15 D $ 10.51 142,690 ( 1 ) D
Common Stock 11/25/2009 S 400 D $ 10.49 142,290 ( 1 ) D
Common Stock 11/25/2009 S 1,000 D $ 10.48 141,290 ( 1 ) D
Common Stock 11/25/2009 S 600 D $ 10.47 140,690 ( 1 ) D
Common Stock 11/25/2009 S 1,200 D $ 10.46 139,490 ( 1 ) D
Common Stock 11/25/2009 S 2,300 D $ 10.45 137,190 ( 1 ) D
Common Stock 11/25/2009 S 285 D $ 10.41 136,905 ( 1 ) D
Common Stock 11/25/2009 S 131 D $ 10.4 136,774 ( 1 ) D
Common Stock 11/25/2009 S 800 D $ 10.38 135,974 ( 1 ) D
Common Stock 11/25/2009 S 400 D $ 10.375 135,574 ( 1 ) D
Common Stock 11/25/2009 S 2,500 D $ 10.37 133,074 ( 1 ) D
Common Stock 11/25/2009 S 100 D $ 10.365 132,974 ( 1 ) D
Common Stock 11/25/2009 S 1,699 D $ 10.36 131,275 ( 1 ) D
Common Stock 11/25/2009 S 300 D $ 10.355 130,975 ( 1 ) D
Common Stock 11/25/2009 S 3,869 D $ 10.35 127,106 ( 1 ) D
Common Stock 11/25/2009 S 4,732 D $ 10.34 122,374 ( 1 ) D
Common Stock 11/25/2009 S 100 D $ 10.335 122,274 ( 1 ) D
Common Stock 11/25/2009 S 2,100 D $ 10.33 120,174 ( 1 ) D
Common Stock 11/25/2009 S 600 D $ 10.325 119,574 ( 1 ) D
Common Stock 11/25/2009 S 1,600 D $ 10.32 117,974 ( 1 ) D
Common Stock 11/25/2009 S 200 D $ 10.315 117,774 ( 1 ) D
Common Stock 11/25/2009 S 1,900 D $ 10.31 115,874 ( 1 ) D
Common Stock 11/25/2009 S 200 D $ 10.305 115,674 ( 1 ) D
Common Stock 11/25/2009 S 7,269 D $ 10.3 108,469 ( 1 ) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
RICH GARY M
442 SHEFFIEDL ESTATES DRIVE
CREVE COEUR, MO63141
President Brown Shoe Wholesale
Signatures
Marcy Lifton, Attny in Fact for Gary M. Rich 11/30/2009
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Includes 15,940 shares held indirectly by 401 (k) Plan.

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* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
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