Sec Form 3 Filing - Generation Partners II LLC @ LEAF GROUP LTD. - 2020-06-15

Insider filing report for Changes in Beneficial Ownership
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FORM 3
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
Generation Partners II LLC
2. Issuer Name and Ticker or Trading Symbol
LEAF GROUP LTD. [ LEAF]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
_____ Officer (give title below) X __ Other (specify below)
May be member of 10% group
(Last) (First) (Middle)
TWO LAFAYETTE COURT
3. Date of Earliest Transaction (MM/DD/YY)
06/15/2020
(Street)
GREENWICH, CT06830-5354
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
_____ Form filed by One Reporting Person
__ X __ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 793,190 I By Generation Capital Partners II LP ( 1 )
Common Stock 6,809 I By Generation Members' Fund II LP ( 1 )
Common Stock 1,225 I By John Hawkins ( 1 )
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Options $ 7.65 06/22/2020 08/01/2020 Common Stock 3,403 I By John Hawkins ( 1 )
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Generation Partners II LLC
TWO LAFAYETTE COURT
GREENWICH, CT06830-5354
May be member of 10% group
GENERATION CAPITAL PARTNERS II LP
TWO LAFAYETTE COURT
GREENWICH, CT06830-5354
May be member of 10% group
Generation Members' Fund II LP
TWO LAFAYETTE COURT
GREENWICH, CT06830-5354
May be member of 10% group
HAWKINS JOHN
TWO LAFAYETTE COURT
GREENWICH, CT06830-5354
May be member of 10% group
JENNINGS MARK E
TWO LAFAYETTE COURT
GREENWICH, CT06830-5354
May be member of 10% group
Signatures
/s/ John Hawkins, individually and as Managing Member of Generation Partners II LLC, for itself and as General Partner of Generation Capital Partners II LP and Generation Members' Fund II LP 06/24/2020
Signature of Reporting Person Date
/s/ Mark Jennings 06/24/2020
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Generation Partners II LLC is the general partner of Generation Capital Partners II LP and Generation Members' Fund II LP, and may be deemed to have voting and dispositive power with respect to the shares held by Generation Capital Partners II LP and Generation Members' Fund II LP. John Hawkins and Mark Jennings are the managing members of Generations Partners II LLC, and may be deemed to have voting and dispositive power with respect to the shares held by Generation Capital Partners II LP and Generation Members' Fund II LP. Each of the Reporting Persons disclaims beneficial ownership of the securities reported herein except to the extent of their pecuniary interest therein.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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