Sec Form 4 Filing - Fieldly John @ Celsius Holdings, Inc. - 2019-10-23

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person Fieldly John 2. Issuer Name and Ticker or Trading Symbol Celsius Holdings, Inc. [ CELH] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X __ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) Chief Executive Officer (Last) (First) (Middle) 2424 N. FEDERAL HWY., SUITE 208 3. Date of Earliest Transaction (MM/DD/YY) 10/23/2019 (Street) BOCA RATON, FL33431 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock, $0.001 par value per share 10/23/2019 F 18,000 ( 1 ) D $ 3.33 ( 1 ) 432,000 ( 1 ) D Common Stock, $0.001 par value per share ( 2 ) 07/30/2020 A 4,129 ( 3 ) A $ 0 436,129 ( 3 ) D Common Stock, $0.001 par value per share 11/12/2020 F 877 ( 1 ) D $ 31.95 ( 1 ) 435,252 ( 1 ) D Common Stock, $0.001 par value per share ( 4 ) 01/01/2021 A 45,000 ( 3 ) A $ 0 480,252 ( 3 ) D Common Stock, $0.001 par value per share 01/01/2022 F 4,345 ( 1 ) D $ 75.09 ( 1 ) 305,907 ( 1 ) D Common Stock, $0.001 par value per share ( 4 ) 01/01/2022 A 18,000 ( 3 ) A $ 0 323,907 ( 3 ) D Common Stock, $0.001 par value per share 08/19/2022 S 617 ( 3 ) ( 5 ) D $ 107.46 ( 3 ) ( 5 ) 419,657 ( 3 ) ( 5 ) D Common Stock, $0.001 par value per share 01/02/2023 S 6,505 ( 3 ) ( 5 ) D $ 93.13 ( 3 ) ( 5 ) 343,152 ( 3 ) ( 5 ) D Common Stock, $0.001 par value per share 01/02/2023 S 2,602 ( 3 ) ( 5 ) D $ 93.13 ( 3 ) ( 5 ) 340,550 ( 3 ) ( 5 ) D Common Stock, $0.001 par value per share 01/03/2024 S 27,334 ( 5 ) D $ 56.72 ( 6 ) 480,926 D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Common Stock Option $ 42.64 ( 3 ) 01/01/2021 A 300,000 ( 3 ) ( 7 ) 01/01/2031 Common Stock, $0.001 par value per share 300,000 ( 3 ) $ 0 1,340,000 ( 3 ) D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other Fieldly John 2424 N. FEDERAL HWY., SUITE 208 BOCA RATON, FL33431 X Chief Executive Officer Signatures /s/ Richard Mattessich, Attorney-in-fact 01/05/2024 Signature of Reporting Person Date

Explanation of Responses:

( 1 )The reporting person forfeited such shares solely to pay tax liability upon the vesting of RSUs. Does not give effect to the three-for-one stock split that occurred on November 15, 2023. ( 2 )Consists of RSAs, with each RSA providing for the right to receive one share of common stock, par value $0.001 per share, of Celsius Holdings, Inc. The RSAs vest on November 12, 2020. ( 3 )Does not give effect to the three-for-one stock split that occurred on November 15, 2023. ( 4 )Consists of RSUs, with each RSU providing for the right to receive one share of common stock, par value $0.001 per share, of Celsius Holdings, Inc. The RSUs vest in three equal annual installments beginning on the first anniversary of the grant date. ( 5 )The reporting person sold such shares solely to pay tax liability upon the vesting of RSUs. ( 6 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $55.89 to $58.05, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. ( 7 )The options vest in three equal annual installments beginning on January 1, 2022.

Remarks: Exhibit 24 - Power of Attorney

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