Sec Form 4 Filing - EQUIFAX INC @ INTERSECTIONS INC - 2004-05-05

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person EQUIFAX INC 2. Issuer Name and Ticker or Trading Symbol INTERSECTIONS INC [ INTX] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner _____ Officer (give title below) X __ Other (specify below) (See Remarks Below) (Last) (First) (Middle) 1550 PEACHTREE STREET, NW 3. Date of Earliest Transaction (MM/DD/YY) 05/05/2004 (Street) ATLANTA, GA30309 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) _____ Form filed by One Reporting Person __ X __ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock 05/05/2004 C 3,755,792 A 3,755,792 I ( 2 ) See Footnote ( 2 ) Common Stock 05/05/2004 S 3,250,000 D $ 17 505,792 I ( 2 ) See Footnote ( 2 )

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Senior Secured Convertible Note due 2006 $ 5.3251 ( 3 ) 05/05/2004 C 11/27/2001 11/26/2006 Common Stock 3,755,792 ( 3 ) ( 1 ) 0 I ( 2 ) See Footnote ( 2 )

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other EQUIFAX INC 1550 PEACHTREE STREET, NW ATLANTA, GA30309 (See Remarks Below) CD HOLDINGS INC 1550 PEACHTREE STREET, NW ATLANTA, GA30309 (See Remarks Below) EQUIFAX CONSUMER SERVICES INC 1550 PEACHTREE STREET, NW ATLANTA, GA30309 (See Remarks Below) HEROMAN DONALD T 1550 PEACHTREE STREET, NW ATLANTA, GA30309 (See Remarks Below) Signatures /s/ Donald T. Heroman, Chief Financial Officer - Equifax Inc. 05/05/2004 Signature of Reporting Person Date /s/ Donald T. Heroman, President - CD Holdings Inc. 05/05/2004 Signature of Reporting Person Date /s/ Donald T. Heroman, Vice President - Equifax Consumer Services, Inc. 05/05/2004 Signature of Reporting Person Date /s/ Donald T. Heroman 05/05/2004 Signature of Reporting Person Date

Explanation of Responses:

( 1 )The reported transaction represents the conversion of derivative securities of INTX, with no additional consideration paid. ( 2 )The reported securities are (or, in the case of the securities disposed of, were) owned directly by CD Holdings Inc., which is a wholly owned subsidiary of Equifax Consumer Services, Inc., which is a wholly-owned subsidiary of Equifax Inc. Equifax Consumer Services, Inc. and Equifax Inc. are indirect beneficial owners of the reported securities. Mr. Heroman disclaims beneficial ownership of the reported securities. ( 3 )After giving effect to a 554.9338-for-one stock split of INTX's Common Stock, which was effected immediately prior to the closing of INTX's initial public offering.

Remarks: This report is filed jointly by CD Holdings Inc., Equifax Consumer Services, Inc., Equifax Inc. and Donald T. Heroman, all of whom were or may be deemed to have been 10% owners as of the date of the transactions reported. Mr. Heroman was a director, and CD Holdings Inc. may be deemed to have been a director by virtue of its right to nominate a representative to serve on INTX's Board of Directors. Donald T. Heroman was CD Holdings Inc.'s representative on INTX's Board but is no longer a director of INTX.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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