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Sec Filings Insider Trading - Boston Beer Co Inc (SAM)
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"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch ==>> What is insider trading>>
SAM Insider Trading Transactions for Boston Beer Co Inc
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Common stock purchase or sale:
Transaction
Date
Reported
Date
Company Symbol Insider
Relationship
Shares
Traded
Average
Price
Total
Amount
Shares
Owned
Filing
2017-01-04
Sale
2017-01-05
5:47 pm
Boston Beer Co Inc SAM Geist John C
Chief Sales Officer
8,000 $173.5 $1,388,317 32,000
(Direct)
View
2017-01-03
Sale
2017-01-04
5:22 pm
Boston Beer Co Inc SAM Heath Tara L.
Vice President, Legal
39 $169.7 $6,619 1,227
(Direct)
View
2017-01-03
Sale
2017-01-04
5:21 pm
Boston Beer Co Inc SAM Geist John C
Chief Sales Officer
168 $169.7 $28,512 394
(Direct)
View
2016-12-16
Sale
2016-12-19
09:31 am
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
10,000 $168.4 $1,683,896 44,248
(Indirect
Direct)
View
2016-12-15
Sale
2016-12-16
4:09 pm
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
15,000 $168.7 $2,529,836 45,600
(Indirect
Direct)
View
2016-12-14
Sale
2016-12-15
4:35 pm
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
15,000 $169.9 $2,548,647 60,351
(Indirect
Direct)
View
2016-12-13
Sale
2016-12-14
4:21 pm
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
15,000 $170.8 $2,562,653 76,175
(Indirect
Direct)
View
2016-12-12
Sale
2016-12-13
4:12 pm
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
15,000 $171 $2,564,801 93,900
(Indirect
Direct)
View
2016-12-09
Sale
2016-12-12
4:11 pm
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
15,000 $174.2 $2,612,594 109,500
(Indirect
Direct)
View
2016-12-08
Sale
2016-12-09
12:14 pm
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
15,000 $173.9 $2,608,890 124,600
(Indirect
Direct)
View
2016-12-07
Sale
2016-12-08
4:10 pm
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
15,000 $174.1 $2,612,190 166,200
(Indirect
Direct)
View
2016-11-04
Sale
2016-11-04
4:48 pm
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
432 $157.9 $68,217 44,248
(Indirect
Direct)
View
2016-10-28
Sale
2016-10-31
4:11 pm
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
5,000 $157.6 $788,063 44,248
(Indirect
Direct)
View
2016-10-27
Sale
2016-10-28
4:10 pm
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
7,000 $155.7 $1,089,724 44,248
(Indirect
Direct)
View
2016-10-20
Sale
2016-10-21
10:30 am
Boston Beer Co Inc SAM Grinnell David L.
Vice President of Brewing
1,000 $158 $157,974 25,000
(Direct)
View
2016-09-28
Sale(A)
2016-10-11
10:20 am
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $150.1 $750,371 37,273
(Direct)
View
2016-09-27
Sale(A)
2016-10-11
10:12 am
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $151.4 $756,982 37,273
(Direct)
View
2016-09-26
Sale(A)
2016-10-11
10:11 am
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $150.5 $752,389 37,273
(Direct)
View
2016-09-23
Sale(A)
2016-10-11
10:10 am
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $152.2 $760,937 37,273
(Direct)
View
2016-09-22
Sale(A)
2016-10-11
10:09 am
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $152.7 $763,433 37,273
(Direct)
View
2016-10-03
Sale
2016-10-04
4:45 pm
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
2,157 $154.2 $332,523 34,430
(Direct)
View
2016-09-30
Sale
2016-10-03
4:17 pm
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $154.9 $774,705 37,273
(Direct)
View
2016-09-29
Sale
2016-09-30
5:38 pm
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $151 $754,834 37,273
(Direct)
View
2016-09-28
Sale
2016-09-29
5:19 pm
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $150.1 $750,371 37,273
(Direct)
View
2016-09-27
Sale
2016-09-28
4:22 pm
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $151.4 $756,982 37,273
(Direct)
View
2016-09-26
Sale
2016-09-27
5:09 pm
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $150.5 $752,389 37,273
(Direct)
View
2016-09-23
Sale
2016-09-26
4:38 pm
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $152.2 $760,937 37,273
(Direct)
View
2016-09-22
Sale
2016-09-23
4:22 pm
Boston Beer Co Inc SAM Grinnell David L.
Vice President of Brewing
1,000 $152.6 $152,562 26,000
(Direct)
View
2016-09-22
Sale
2016-09-23
4:21 pm
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $152.7 $763,433 37,273
(Direct)
View
2016-09-21
Sale
2016-09-22
09:22 am
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $150.3 $751,431 37,273
(Direct)
View
2016-09-20
Sale
2016-09-21
12:12 pm
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $153.7 $768,611 42,157
(Direct)
View
2016-09-19
Sale
2016-09-21
12:11 pm
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $159.4 $797,120 47,157
(Direct)
View
2016-09-16
Sale
2016-09-19
06:42 am
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $162.2 $811,195 52,157
(Direct)
View
2016-09-15
Sale
2016-09-19
06:40 am
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $164.7 $823,442 57,157
(Direct)
View
(A) Indicate amendment filing.

Stock options: Exercise, Award, Grant, Conversion
Transaction
Date
Reported
Date
Exercisable
Expiration
Company Symnbol Insider
Relationship
Shares
Traded
Conversion
Price
Shares
Owned
Filing
2017-01-04
Exercise
2017-01-05
5:47 pm
N/A
N/A
Boston Beer Co Inc SAM Geist John C
Chief Sales Officer
8,000 $95.09 32,000
(Direct)
View
2017-01-04
Exercise
2017-01-05
5:47 pm
2016-01-01
2020-12-31
Boston Beer Co Inc SAM Geist John C
Chief Sales Officer
8,000 $95.09 32,000
(Direct)
View
2017-01-01
Option Award
2017-01-03
10:56 am
N/A
N/A
Boston Beer Co Inc SAM Fisher Cheryl
Vice President, HR
1,177 $0 1,226
(Direct)
View
2017-01-01
Option Award
2017-01-03
10:56 am
N/A
N/A
Boston Beer Co Inc SAM Heath Tara L.
Vice President, Legal
412 $0 1,237
(Direct)
View
2016-12-07
Gift
2016-12-08
4:10 pm
N/A
N/A
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
22,000 $0 166,200
(Direct)
View
2016-12-07
Gift
2016-12-08
4:10 pm
N/A
N/A
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
7,500 $0 166,200
(Direct)
View
2016-12-07
Gift
2016-12-08
4:10 pm
N/A
N/A
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
22,000 $0 166,200
(Indirect)
View
2016-12-07
Gift
2016-12-08
4:09 pm
N/A
N/A
Boston Beer Co Inc SAM Fisher Cynthia A
Director
22,000 $0 44,248
(Indirect)
View
2016-12-01
Conversion
2016-12-01
4:09 pm
N/A
N/A
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
45,000 $0 170,000
(Direct)
View
2016-11-04
Conversion
2016-11-07
10:50 am
N/A
N/A
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
125,000 $0 125,000
(Direct)
View
2016-10-28
Exercise
2016-10-31
4:11 pm
N/A
N/A
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
5,000 $35.98 44,248
(Direct)
View
2016-10-28
Exercise
2016-10-31
4:11 pm
2008-03-01
2016-12-31
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
5,000 $35.98 44,248
(Direct)
View
2016-10-27
Exercise
2016-10-28
4:10 pm
N/A
N/A
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
7,000 $35.98 44,248
(Direct)
View
2016-10-27
Exercise
2016-10-28
4:10 pm
2008-03-01
2016-12-31
Boston Beer Co Inc SAM Koch C James
Chairman
Director
10% Owner
7,000 $35.98 44,248
(Direct)
View
2016-10-25
Option Award
2016-10-25
4:42 pm
N/A
N/A
Boston Beer Co Inc SAM Potter Jonathan N.
Chief Marketing Officer
3,631 $0 35,378
(Direct)
View
2016-10-25
Option Award
2016-10-25
4:42 pm
2019-10-25
2026-10-25
Boston Beer Co Inc SAM Potter Jonathan N.
Chief Marketing Officer
35,378 $165.2 35,378
(Direct)
View
2016-10-20
Exercise
2016-10-21
10:30 am
N/A
N/A
Boston Beer Co Inc SAM Grinnell David L.
Vice President of Brewing
1,000 $95.09 25,000
(Direct)
View
2016-10-20
Exercise
2016-10-21
10:30 am
2016-01-01
2020-12-31
Boston Beer Co Inc SAM Grinnell David L.
Vice President of Brewing
1,000 $95.09 25,000
(Direct)
View
2016-09-28
Exercise
2016-10-11
10:20 am
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-28
Exercise
2016-10-11
10:20 am
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-27
Exercise
2016-10-11
10:12 am
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-27
Exercise
2016-10-11
10:12 am
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-26
Exercise
2016-10-11
10:11 am
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-26
Exercise
2016-10-11
10:11 am
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-23
Exercise
2016-10-11
10:10 am
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-23
Exercise
2016-10-11
10:10 am
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-22
Exercise
2016-10-11
10:09 am
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-22
Exercise
2016-10-11
10:09 am
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-10-03
Exercise
2016-10-04
4:45 pm
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
2,157 $43.55 34,430
(Direct)
View
2016-10-03
Exercise
2016-10-04
4:45 pm
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
2,157 $43.55 34,430
(Direct)
View
2016-09-30
Exercise
2016-10-03
4:17 pm
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-30
Exercise
2016-10-03
4:17 pm
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-29
Exercise
2016-09-30
5:38 pm
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-29
Exercise
2016-09-30
5:38 pm
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-28
Exercise
2016-09-29
5:19 pm
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-28
Exercise
2016-09-29
5:19 pm
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-27
Exercise
2016-09-28
4:22 pm
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-27
Exercise
2016-09-28
4:22 pm
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-26
Exercise
2016-09-27
5:09 pm
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-26
Exercise
2016-09-27
5:09 pm
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-23
Exercise
2016-09-26
4:38 pm
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-23
Exercise
2016-09-26
4:38 pm
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-22
Exercise
2016-09-23
4:22 pm
N/A
N/A
Boston Beer Co Inc SAM Grinnell David L.
Vice President of Brewing
1,000 $95.09 26,000
(Direct)
View
2016-09-22
Exercise
2016-09-23
4:22 pm
2016-01-01
2020-12-31
Boston Beer Co Inc SAM Grinnell David L.
Vice President of Brewing
1,000 $95.09 26,000
(Direct)
View
2016-09-22
Exercise
2016-09-23
4:21 pm
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-22
Exercise
2016-09-23
4:21 pm
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-21
Exercise
2016-09-22
09:22 am
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-21
Exercise
2016-09-22
09:22 am
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 37,273
(Direct)
View
2016-09-20
Exercise
2016-09-21
12:12 pm
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 42,157
(Direct)
View
2016-09-20
Exercise
2016-09-21
12:12 pm
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 42,157
(Direct)
View
2016-09-19
Exercise
2016-09-21
12:11 pm
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 47,157
(Direct)
View
2016-09-19
Exercise
2016-09-21
12:11 pm
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 47,157
(Direct)
View
2016-09-16
Exercise
2016-09-19
06:42 am
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 52,157
(Direct)
View
2016-09-16
Exercise
2016-09-19
06:42 am
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 52,157
(Direct)
View
2016-09-15
Exercise
2016-09-19
06:40 am
N/A
N/A
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 57,157
(Direct)
View
2016-09-15
Exercise
2016-09-19
06:40 am
2013-08-13
2017-08-11
Boston Beer Co Inc SAM Roper Martin F
President and C.E.O.
Director
5,000 $43.55 57,157
(Direct)
View
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