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"Insiders might sell their shares for any number of reasons, but they buy them for only one:
they think the price will rise" - Peter Lynch ==>> What is insider trading>> |

| Transaction & Date | Reported Date |
Company | Symbol | Insider Relationship |
Shares Traded | Average Price | Total Amount |
Shares Ownership |
Filing |
| 2008-02-29 Purchase |
2008-03-04 3:04 pm | PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 5,000 | $23.5 | $117,500 | 70,000 (Direct) | View |
| 2006-05-10 Purchase |
2006-05-11 4:00 pm | BOSTON BEER CO INC | SAM | VALETTE JEAN MICHEL (Director) | 4,500 | $26 | $117,000 | 25,500 (Direct) |
View |
| 2006-04-17 Purchase |
2006-04-19 09:03 am |
BOSTON BEER CO INC | SAM | VALETTE JEAN MICHEL (Director) | 500 | $26 | $13,000 | 21,000 (Direct) |
View |
| 2005-05-13 Purchase |
2005-05-16 09:15 am | BOSTON BEER CO INC | SAM | VALETTE JEAN MICHEL (Director) | 500 | $20.75 | $10,375 | 20,500 (Direct) |
View |
| 2004-08-03 Purchase(A) | 2004-08-04 5:11 pm |
SELECT COMFORT CORP | SCSS | VALETTE JEAN MICHEL (Director) | 10,000 | $16.97 | $169,736 | 90,143 (Direct) | View |
| 2004-08-03 Purchase | 2004-08-04 09:40 am | SELECT COMFORT CORP | SCSS | VALETTE JEAN MICHEL (Director) | 9,000 | $16.97 | $152,756 | 89,143 (Direct) |
View |
| Transaction & Date |
Reported Date | Company | Symbol | Insider Relationship | Shares Traded | Average Price | Total Amount | Shares Ownership |
Filing |
| 2008-11-25 Gift | 2008-11-26 2:49 pm |
BOSTON BEER CO INC | SAM | VALETTE JEAN MICHEL (Director) | 3,000 | $0 | $0 | 19,500 (Direct) | View |
| 2007-12-26 Gift | 2007-12-27 2:42 pm | BOSTON BEER CO INC | SAM | VALETTE JEAN MICHEL (Director) | 3,000 | $0 | $0 | 22,500 (Direct) |
View |
| 2007-06-29 Gift |
2007-07-02 3:12 pm | SELECT COMFORT CORP | SCSS | VALETTE JEAN MICHEL (Director) | 1,000 | $0 | $0 | 175,214 (Direct) | View |
| 2007-05-21 Exercise(A) |
2007-05-22 5:19 pm |
PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 55,000 | $13.37 | $735,550 | 65,000 (Direct) |
View |
| 2007-05-21 Exercise |
2007-05-22 2:57 pm |
PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 55,000 | $13.37 | $735,550 | 55,000 (Direct) | View |
| 2006-09-25 Gift |
2006-09-27 10:52 am | SELECT COMFORT CORP | SCSS | VALETTE JEAN MICHEL (Director) | 4,000 | $0 | $0 | 176,214 (Direct) | View |
| 2005-08-29 Exercise | 2005-08-31 4:59 pm |
SELECT COMFORT CORP | SCSS | VALETTE JEAN MICHEL (Director) | 30,000 | $3.787 | $113,600 | 120,143 (Direct) |
View |
| Transaction & Date |
Reported Date | Exercisable Expiration |
Company | Symbol | Insider Relationship | Shares Traded | Conversion Price | Shares Ownership |
Filing |
| 2008-05-23 Option Award |
2008-05-28 3:03 pm |
2008-05-23 2018-05-23 |
BOSTON BEER CO INC | SAM | VALETTE JEAN MICHEL (Director) | 5,000 | $39.62 | 5,000 (Direct) |
View |
| 2008-05-22 Option Award | 2008-05-27 7:34 pm |
2009-05-21 2018-05-22 |
PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 5,000 | $23.91 | 5,000 (Direct) |
View |
| 2008-05-14 Option Award |
2008-05-16 10:41 am |
2009-05-14 2018-05-14 | SELECT COMFORT CORP | SCSS | VALETTE JEAN MICHEL (Director) | 8,500 | $2.97 | 8,500 (Direct) |
View |
| 2007-05-31 Option Award | 2007-06-01 3:16 pm |
2007-05-31 2017-05-31 |
BOSTON BEER CO INC | SAM | VALETTE JEAN MICHEL (Director) | 5,000 | $38.55 | 5,000 (Direct) | View |
| 2007-05-24 Option Award | 2007-05-25 5:35 pm | N/A 2017-05-24 |
PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 7,500 | $26.42 | 7,500 (Direct) |
View |
| 2007-05-21 Exercise |
2007-05-22 5:19 pm | N/A 2012-05-24 |
PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 10,000 | $17 | 0 (Direct) |
View |
| 2007-05-21 Exercise | 2007-05-22 5:19 pm | N/A 2012-05-24 |
PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 10,000 | $17 | 0 (Direct) |
View |
| 2007-05-21 Exercise | 2007-05-22 5:19 pm | N/A 2013-05-27 |
PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 10,000 | $17.38 | 0 (Direct) | View |
| 2007-05-21 Exercise | 2007-05-22 5:19 pm | N/A 2011-05-24 |
PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 25,000 | $8.87 | 0 (Direct) | View |
| 2007-05-21 Exercise |
2007-05-22 2:57 pm | N/A 2012-05-24 | PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 10,000 | $17 | 0 (Direct) | View |
| 2007-05-21 Exercise | 2007-05-22 2:57 pm | N/A 2012-05-24 | PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 10,000 | $17 | 0 (Direct) | View |
| 2007-05-21 Exercise |
2007-05-22 2:57 pm |
N/A 2013-05-27 | PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 10,000 | $17.38 | 0 (Direct) |
View |
| 2007-05-21 Exercise |
2007-05-22 2:57 pm | N/A 2011-05-24 | PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 25,000 | $8.87 | 0 (Direct) | View |
| 2007-05-15 Option Award |
2007-05-16 3:40 pm |
2008-05-15 2017-05-14 | SELECT COMFORT CORP | SCSS | VALETTE JEAN MICHEL (Director) | 8,500 | $17.31 | 8,500 (Direct) | View |
| 2006-05-23 Option Award | 2006-05-25 3:26 pm | 2006-05-23 2016-05-22 | BOSTON BEER CO INC | SAM | VALETTE JEAN MICHEL (Director) | 5,000 | $26.43 | 5,000 (Direct) | View |
| 2006-05-17 Option Award | 2006-05-18 9:17 pm |
N/A 2016-05-17 | PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 7,500 | $30.6 | 7,500 (Direct) | View |
| 2006-05-09 Option Award | 2006-05-11 11:50 am |
2007-05-09 2016-05-08 | SELECT COMFORT CORP | SCSS | VALETTE JEAN MICHEL (Director) | 7,000 | $39.84 | 7,000 (Direct) |
View |
| 2005-08-29 Exercise |
2005-08-31 4:59 pm |
N/A 2010-05-17 | SELECT COMFORT CORP | SCSS | VALETTE JEAN MICHEL (Director) | 10,000 | $3.61 | 0 (Direct) |
View |
| 2005-08-29 Exercise |
2005-08-31 4:59 pm | N/A 2011-07-16 | SELECT COMFORT CORP | SCSS | VALETTE JEAN MICHEL (Director) | 10,000 | $1.51 | 0 (Direct) |
View |
| 2005-08-29 Exercise |
2005-08-31 4:59 pm | N/A 2012-05-14 | SELECT COMFORT CORP | SCSS | VALETTE JEAN MICHEL (Director) | 10,000 | $6.24 | 0 (Direct) |
View |
| 2005-05-11 Option Award | 2005-05-13 11:41 am |
2006-05-11 2015-05-10 | SELECT COMFORT CORP | SCSS | VALETTE JEAN MICHEL (Director) | 8,500 | $22.51 | 8,500 (Direct) | View |
| 2005-05-04 Option Award | 2005-05-05 09:51 am |
2005-05-04 2015-05-03 |
BOSTON BEER CO INC | SAM | VALETTE JEAN MICHEL (Director) | 5,000 | $21.2 | 5,000 (Direct) | View |
| 2004-05-27 Option Award |
2004-05-28 6:32 pm |
N/A 2014-05-27 |
PEETS COFFEE & TEA INC | PEET | VALETTE JEAN MICHEL (Director) | 7,500 | $22.84 | 7,500 (Direct) | View |
| 2004-05-25 Option Award | 2004-05-28 09:24 am |
2004-05-25 2004-05-25 |
BOSTON BEER CO INC | SAM | VALETTE JEAN MICHEL (Director) | 5,000 | $19.41 | 5,000 (Direct) |
View |
| 2004-05-20 Option Award | 2004-05-24 4:17 pm |
2005-05-20 2014-05-19 | SELECT COMFORT CORP | SCSS | VALETTE JEAN MICHEL (Director) | 7,500 | $24 | 7,500 (Direct) |
View |
| 2003-05-14 Option Award | 2004-02-06 12:07 pm | N/A 2013-05-13 |
SELECT COMFORT CORP | SCSS | VALETTE JEAN MICHEL (Director) | 10,000 | $14.77 | 10,000 (Direct) | View |
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