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Sec Filings Insider Trading - Hassenfeld Alan G - Portfolio Holdings (Majority Ownership)
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"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch ==>> What is insider trading>>
Insider Trading Transactions for Hassenfeld Alan G
HASSENFELD ALAN G: Insider Trading and Stock Options
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Common stock purchase or sale:
Transaction
& Date		 Reported
Date		 Company Symbol Insider
Relationship		 Shares
Traded		 Average
Price		 Total
Amount		 Shares
Ownership		 Filing
2008-08-25
Sale		 2008-08-27
09:10 am		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 155,600 $36.12 $5,620,132 5,806,255
(Direct)		 View
2008-08-22
Sale		 2008-08-26
09:52 am		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 428,000 $36.59 $15,660,434 5,806,255
(Direct)		 View
2008-08-21
Sale		 2008-08-25
12:36 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 451,400 $36.23 $16,352,146 5,806,255
(Direct)		 View
2007-09-25
Sale		 2007-09-27
5:29 pm		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 50,000 $49.61 $2,480,520 0
(Direct)		 View
2007-08-20
Sale		 2007-08-22
11:36 am		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 50,000 $28.71 $1,435,451 5,804,222
(Direct)		 View
2007-08-17
Sale		 2007-08-21
09:40 am		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 37,900 $27.54 $1,043,785 5,804,222
(Direct)		 View
2007-08-13
Sale		 2007-08-15
4:43 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 90,900 $28.67 $2,605,654 5,804,222
(Direct)		 View
2007-08-03
Sale		 2007-08-07
12:21 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 21,000 $28.55 $599,490 5,804,222
(Direct)		 View
2007-07-31-
-2007-08-01
Sale		 2007-08-02
2:46 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 60,000 $28.52 $1,711,300 5,804,222
(Direct)		 View
2007-04-30
Sale		 2007-05-02
10:03 am		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 100,000 $31.68 $3,167,760 5,800,447
(Direct)		 View
2007-02-13
Sale		 2007-02-15
12:14 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 165,000 $28.45 $4,693,970 5,800,447
(Direct)		 View
2006-11-02
Sale		 2006-11-06
12:15 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 38,750 $26.73 $1,035,594 5,801,447
(Direct)		 View
2006-08-01-
-2006-08-02
Sale		 2006-08-03
1:38 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 200,000 $18.44 $3,687,526 7,690,921
(Indirect)		 View
2006-02-27
Sale		 2006-02-28
7:22 pm		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 30,000 $33.96 $1,018,749 0
(Direct)		 View
2006-02-14
Sale		 2006-02-16
11:42 am		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 250,000 $20.37 $5,091,469 7,890,921
(Indirect)		 View
2006-02-10
Sale		 2006-02-14
10:25 am		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 56,250 $20.6 $1,158,718 5,795,678
(Direct)		 View
2005-12-16
Sale		 2005-12-19
7:22 pm		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 20,000 $34.95 $698,932 0
(Direct)		 View
2005-07-21-
-2005-07-25
Sale		 2005-07-25
4:41 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Chairman
Director
10% owner)		 100,000 $21.35 $2,135,077 8,140,921
(Indirect)		 View
2005-04-20-
-2005-04-21
Sale		 2005-04-22
1:08 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Chairman
Director
10% owner)		 250,000 $18.99 $4,748,675 8,240,921
(Indirect)		 View
2005-02-09-
-2005-02-10
Sale		 2005-02-11
2:41 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Chairman
Director
10% owner)		 225,000 $20.37 $4,584,167 5,795,678
(Direct)		 View
Other transactions:
Transaction
& Date		 Reported
Date		 Company Symbol Insider
Relationship		 Shares
Traded		 Average
Price		 Total
Amount		 Shares
Ownership		 Filing
2009-08-25
Option Award		 2009-08-25
5:17 pm		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 1,500 $0 $0 10,500
(Direct)		 View
2009-05-26
Option Award		 2009-05-27
5:39 pm		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 1,500 $0 $0 9,000
(Direct)		 View
2009-04-08-
-2009-05-21
Gift
Option Award		 2009-05-26
2:21 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director)		 836,930 $0 $0 5,803,064
(Direct
Indirect)		 View
2009-02-11-
-2009-02-27
Gift
Other		 2009-03-03
4:26 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 1,025,188 $0 $0 229,892
(Direct
Indirect)		 View
2009-02-24
Option Award		 2009-02-25
7:18 pm		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 1,500 $0 $0 7,500
(Direct)		 View
2008-11-25
Option Award		 2008-11-25
7:56 pm		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 1,500 $0 $0 6,000
(Direct)		 View
2008-09-16
Gift		 2008-10-02
3:27 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 4,801,298 $0 $0 1,004,957
(Direct)		 View
2008-08-25
Exercise		 2008-08-27
09:10 am		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 155,600 $11.16 $1,736,496 5,961,855
(Direct)		 View
2008-08-26
Option Award		 2008-08-26
8:35 pm		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 1,500 $0 $0 4,500
(Direct)		 View
2008-08-22
Exercise		 2008-08-26
09:52 am		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 428,000 $16.75 $7,169,985 6,234,255
(Direct)		 View
2008-08-21
Exercise		 2008-08-25
12:36 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 451,400 $28.83 $13,013,252 6,257,655
(Direct)		 View
2008-05-27
Gift		 2008-07-02
1:04 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 260,000 $0 $0 7,380,921
(Indirect)		 View
2008-05-27
Option Award		 2008-05-28
7:37 pm		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 1,500 $0 $0 3,000
(Direct)		 View
2008-05-22
Option Award		 2008-05-27
2:42 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 3,033 $0 $0 5,806,255
(Direct)		 View
2008-02-26
Gift		 2008-03-07
10:21 am		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 25,000 $0 $0 254,892
(Indirect)		 View
2008-02-26
Option Award		 2008-02-27
9:05 pm		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 1,500 $0 $0 1,500
(Direct)		 View
2007-09-25
Exercise		 2007-09-27
5:29 pm		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 50,000 $8 $400,000 50,000
(Direct)		 View
2007-08-20
Exercise		 2007-08-22
11:36 am		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 50,000 $13.91 $695,500 5,854,222
(Direct)		 View
2007-08-17
Exercise		 2007-08-21
09:40 am		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 37,900 $13.91 $527,189 5,842,122
(Direct)		 View
2007-08-13
Exercise		 2007-08-15
4:43 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 91,100 $11.9 $1,083,921 5,895,322
(Direct)		 View
2007-08-03
Exercise		 2007-08-07
12:21 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 21,000 $11.59 $243,390 5,825,222
(Direct)		 View
2007-07-31-
-2007-08-01
Exercise		 2007-08-02
2:46 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 60,000 $24.88 $1,492,500 5,814,222
(Direct)		 View
2007-05-23
Gift		 2007-07-03
1:23 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 50,000 $0 $0 7,640,921
(Indirect)		 View
2007-05-24
Option Award		 2007-05-25
2:29 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 2,775 $0 $0 5,843,222
(Direct)		 View
2007-04-30
Exercise		 2007-05-02
10:03 am		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 100,000 $19.82 $1,982,290 5,900,447
(Direct)		 View
2007-02-13
Exercise
Gift		 2007-02-15
12:14 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 200,000 $16.13 $3,226,750 279,892
(Direct
Indirect)		 View
2006-11-02
Exercise		 2006-11-06
12:15 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 38,750 $18.72 $725,485 5,840,197
(Direct)		 View
2006-02-21-
-2006-05-25
Gift
Option Award		 2006-05-30
3:27 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 40,267 $0 $0 314,892
(Direct
Indirect)		 View
2006-02-27
Exercise		 2006-02-28
7:22 pm		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 30,000 $8 $240,000 30,000
(Direct)		 View
2006-02-10
Exercise		 2006-02-14
10:25 am		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 56,250 $15.69 $882,816 5,851,928
(Direct)		 View
2005-12-16
Exercise		 2005-12-19
7:22 pm		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 20,000 $8 $160,000 20,000
(Direct)		 View
2005-02-09-
-2005-02-10
Exercise
Gift		 2005-02-11
2:41 pm		 HASBRO INC HAS HASSENFELD ALAN G
(Chairman
Director
10% owner)		 264,000 $13.26 $3,499,380 350,390
(Direct
Indirect)		 View
Stock options: Exercise, Award, Grant, Conversion
Transaction
& Date		 Reported
Date		 Exercisable
Expiration		 Company Symbol Insider
Relationship		 Shares
Traded		 Conversion
Price		 Shares
Ownership		 Filing
2009-02-27
Other		 2009-03-03
4:26 pm		 2009-02-27
2009-02-27		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 1,000,188 $0 0
(Direct)		 View
2008-08-25
Exercise		 2008-08-27
09:10 am		 2004-04-25
2012-12-29		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 155,600 $11.16 0
(Direct)		 View
2008-08-22
Exercise		 2008-08-26
09:52 am		 2003-04-25
2012-04-24		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 133,600 $16.34 0
(Direct)		 View
2008-08-22
Exercise		 2008-08-26
09:52 am		 2003-04-25
2012-04-24		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 250,000 $17.97 0
(Direct)		 View
2008-08-22
Exercise		 2008-08-26
09:52 am		 2004-04-25
2012-12-29		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 44,400 $11.16 155,600
(Direct)		 View
2008-08-21
Exercise		 2008-08-25
12:36 pm		 2000-05-11
2009-05-10		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 225,000 $35.41 0
(Direct)		 View
2008-08-21
Exercise		 2008-08-25
12:36 pm		 2000-05-11
2009-05-10		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 90,000 $32.19 0
(Direct)		 View
2008-08-21
Exercise		 2008-08-25
12:36 pm		 2001-02-10
2010-02-09		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 70,000 $15.22 0
(Direct)		 View
2008-08-21
Exercise		 2008-08-25
12:36 pm		 2003-04-25
2012-04-24		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 66,400 $16.34 133,600
(Direct)		 View
2008-02-20
Other		 2008-02-21
3:14 pm		 N/A
N/A		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 1,000,188 $0 0
(Indirect)		 View
2008-02-20
Other		 2008-02-21
3:14 pm		 N/A
N/A		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 1,000,188 $0 1,000,188
(Indirect)		 View
2007-09-25
Exercise		 2007-09-27
5:29 pm		 2003-12-15
2013-12-15		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 50,000 $8 100,000
(Direct)		 View
2007-08-20
Exercise		 2007-08-22
11:36 am		 N/A
2011-04-24		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 50,000 $13.91 0
(Direct)		 View
2007-08-17
Exercise		 2007-08-21
09:40 am		 N/A
2011-04-24		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 37,900 $13.91 50,000
(Direct)		 View
2007-08-13
Exercise		 2007-08-15
4:43 pm		 N/A
2011-04-24		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 79,000 $11.59 0
(Direct)		 View
2007-08-13
Exercise		 2007-08-15
4:43 pm		 N/A
2011-04-24		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 12,100 $13.91 87,900
(Direct)		 View
2007-08-03
Exercise		 2007-08-07
12:21 pm		 N/A
2011-04-24		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 21,000 $11.59 79,000
(Direct)		 View
2007-07-31
Exercise		 2007-08-02
2:46 pm		 N/A
2008-04-22		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 50,000 $24.88 10,000
(Direct)		 View
2007-08-01
Exercise		 2007-08-02
2:46 pm		 N/A
2008-04-22		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 10,000 $24.88 0
(Direct)		 View
2007-04-30
Exercise		 2007-05-02
10:03 am		 1998-09-17
2007-09-16		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 100,000 $19.82 0
(Direct)		 View
2007-02-13
Exercise		 2007-02-15
12:14 pm		 1998-02-19
2007-02-18		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 40,000 $18.72 0
(Direct)		 View
2007-02-13
Exercise		 2007-02-15
12:14 pm		 1998-09-17
2007-09-16		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 125,000 $19.82 100,000
(Direct)		 View
2006-11-02
Exercise		 2006-11-06
12:15 pm		 1998-02-19
2007-02-18		 HASBRO INC HAS HASSENFELD ALAN G
(Director
Chairman
10% owner)		 38,750 $18.72 40,000
(Direct)		 View
2006-02-27
Exercise		 2006-02-28
7:22 pm		 2003-12-15
2013-12-15		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 30,000 $8 150,000
(Direct)		 View
2006-02-10
Exercise		 2006-02-14
10:25 am		 1997-02-16
2006-02-15		 HASBRO INC HAS HASSENFELD ALAN G
(Director
10% owner)		 56,250 $15.69 0
(Direct)		 View
2005-12-16
Exercise		 2005-12-19
7:22 pm		 2003-12-15
2013-12-15		 SALESFORCE COM INC CRM HASSENFELD ALAN G
(Director)		 20,000 $8 180,000
(Direct)		 View
2005-10-31
Other		 2005-11-02
10:30 am		 N/A
N/A		 HASBRO INC HAS HASSENFELD ALAN G
(Chairman
Director
10% owner)		 1,000,188 $0 1,000,188
(Indirect)		 View
2005-06-15
Option Award		 2005-06-17
10:21 am		 2005-12-25
2012-06-14		 HASBRO INC HAS HASSENFELD ALAN G
(Chairman
Director
10% owner)		 20,000 $20.36 20,000
(Direct)		 View
2005-05-19
Option Award		 2005-05-20
11:27 am		 2005-12-25
2012-05-18		 HASBRO INC HAS HASSENFELD ALAN G
(Chairman
Director)		 50,000 $20.57 50,000
(Direct)		 View
2005-02-09
Exercise		 2005-02-11
2:41 pm		 1996-02-17
2005-02-16		 HASBRO INC HAS HASSENFELD ALAN G
(Chairman
Director
10% owner)		 89,300 $15.55 135,700
(Direct)		 View
2005-02-10
Exercise		 2005-02-11
2:41 pm		 1996-02-17
2005-02-16		 HASBRO INC HAS HASSENFELD ALAN G
(Chairman
Director
10% owner)		 135,700 $15.55 0
(Direct)		 View
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