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"Insiders might sell their shares for any number of reasons, but they buy them for only one:
they think the price will rise" - Peter Lynch ==>> What is insider trading>> |

| Transaction & Date | Reported Date |
Company | Symbol | Insider Relationship |
Shares Traded | Average Price | Total Amount |
Shares Ownership |
Filing |
| 2009-10-19 Purchase |
2009-10-20 4:10 pm | DSW Inc. | DSW | MacDonald Michael R (President and CEO) | 10,000 | $21.31 | $213,125 | 10,000 (Indirect) | View |
| 2008-10-10 Purchase | 2008-10-14 10:29 am |
DSW Inc. | DSW | SCHOTTENSTEIN JAY L (Chairman, CEO & President Director 10% owner) | 336,000 | $11 | $3,696,000 | 1,292,900 (Indirect) |
View |
| 2008-10-09 Sale | 2008-10-14 10:13 am | DSW Inc. | DSW | MILLER PHILIP B (Director) | 2,500 | $12 | $30,000 | 8,000 (Direct) | View |
| 2008-10-08- -2008-10-09 Purchase |
2008-10-10 2:39 pm |
DSW Inc. | DSW | SCHOTTENSTEIN JAY L (Chairman, CEO & President Director 10% owner) | 653,600 | $12.03 | $7,859,889 | 956,900 (Indirect) | View |
| 2008-10-06- -2008-10-07 Purchase | 2008-10-08 2:21 pm |
DSW Inc. | DSW | SCHOTTENSTEIN JAY L (Chairman, CEO & President Director 10% owner) | 303,300 | $12.03 | $3,648,288 | 303,300 (Indirect) |
View |
| 2008-09-03 Sale |
2008-09-05 10:46 am | DSW Inc. | DSW | LONERGAN KEVIN M (EVP-COO) | 12,819 | $14.95 | $191,594 | 0 (Direct) |
View |
| 2007-09-07 Purchase |
2007-09-10 6:24 pm | DSW Inc. | DSW | WILANSKY HEYWOOD (Director) | 10,000 | $28.09 | $280,916 | 25,000 (Direct) | View |
| 2005-07-05 Purchase | 2005-07-07 5:22 pm | DSW Inc. | DSW | MILLER STEVEN E (SVP and Controller) | 3,500 | $19 | $66,500 | 3,500 (Direct) |
View |
| 2005-07-05 Purchase | 2005-07-07 5:22 pm | DSW Inc. | DSW | DAVIS JULIA A (EVP, General Counsel & Secy.) | 1,000 | $19 | $19,000 | 1,000 (Direct) |
View |
| Transaction & Date | Reported Date | Company | Symbol | Insider Relationship | Shares Traded | Average Price |
Total Amount |
Shares Ownership |
Filing |
| 2009-07-17 Exercise Tax Withholding |
2009-07-21 7:32 pm | DSW Inc. | DSW | LONERGAN KEVIN M (EVP-COO) | 5,278 | $2.831 | $14,940 | 9,527 (Direct) |
View |
| 2009-06-28 Exercise |
2009-06-30 3:19 pm |
DSW Inc. | DSW | UNGLESS DEREK (EVP-Chief Marketing Officer) | 7,600 | $0 | $0 | 9,600 (Direct) |
View |
| 2009-06-28 Exercise Tax Withholding | 2009-06-30 3:19 pm | DSW Inc. | DSW | Ferree Deborah L (V Chairman & Chief Mdsing Off.) | 37,210 | $2.325 | $86,496 | 39,190 (Direct) | View |
| 2009-06-28 Exercise Tax Withholding |
2009-06-30 3:19 pm | DSW Inc. | DSW | PROBST DOUGLAS J (SVP, CFO & Treasurer) | 17,154 | $2.325 | $39,878 | 13,346 (Direct) |
View |
| 2009-06-29 Exercise Tax Withholding |
2009-06-30 3:19 pm |
DSW Inc. | DSW | LONERGAN KEVIN M (EVP-COO) | 13,195 | $2.325 | $30,672 | 6,805 (Direct) | View |
| Transaction & Date |
Reported Date |
Exercisable Expiration | Company | Symbol | Insider Relationship |
Shares Traded | Conversion Price |
Shares Ownership |
Filing |
| 2009-10-30 Option Award |
2009-11-02 4:22 pm | N/A N/A |
DSW Inc. | DSW | MARKFIELD ROGER S (Director) | 765 | $0 | 16,453 (Direct) | View |
| 2009-07-31 Option Award |
2009-08-04 1:43 pm | N/A N/A |
DSW Inc. | DSW | MARKFIELD ROGER S (Director) | 1,089 | $0 | 15,688 (Direct) | View |
| 2009-07-17 Exercise | 2009-07-21 7:32 pm | N/A 2013-04-01 | DSW Inc. | DSW | LONERGAN KEVIN M (EVP-COO) | 4,000 | $0 | 7,000 (Direct) | View |
| 2009-07-17 Option Sale |
2009-07-21 7:32 pm | N/A 2013-04-01 |
DSW Inc. | DSW | LONERGAN KEVIN M (EVP-COO) | 7,000 | $0 | 0 (Direct) | View |
| 2009-07-17 Option Sale |
2009-07-21 7:32 pm | 2012-04-03 2012-04-03 | DSW Inc. | DSW | LONERGAN KEVIN M (EVP-COO) | 8,000 | $0 | 0 (Direct) |
View |
| 2009-07-17 Option Sale | 2009-07-21 7:32 pm | 2012-09-29 2012-09-29 |
DSW Inc. | DSW | LONERGAN KEVIN M (EVP-COO) | 5,000 | $0 | 0 (Direct) | View |
| 2009-06-28 Exercise | 2009-06-30 3:19 pm |
2009-06-28 2009-06-28 | DSW Inc. | DSW | UNGLESS DEREK (EVP-Chief Marketing Officer) | 7,600 | $0 | 0 (Direct) |
View |
| 2009-06-28 Exercise | 2009-06-30 3:19 pm | 2009-06-28 2009-06-28 | DSW Inc. | DSW | Ferree Deborah L (V Chairman & Chief Mdsing Off.) | 28,200 | $0 | 0 (Direct) | View |
| 2009-06-28 Exercise |
2009-06-30 3:19 pm | 2009-06-28 2009-06-28 | DSW Inc. | DSW | PROBST DOUGLAS J (SVP, CFO & Treasurer) | 13,000 | $0 | 0 (Direct) | View |
| 2009-06-29 Exercise |
2009-06-30 3:19 pm |
2009-06-29 2009-06-29 |
DSW Inc. | DSW | LONERGAN KEVIN M (EVP-COO) | 10,000 | $0 | 0 (Direct) |
View |
| 2009-05-21 Option Award |
2009-05-26 2:49 pm |
N/A N/A | DSW Inc. | DSW | TANENBAUM ALLAN J (Director) | 4,937 | $0 | 26,723 (Direct) |
View |
| 2009-05-21 Option Award | 2009-05-26 2:49 pm | N/A N/A | DSW Inc. | DSW | SONNENBERG HARVEY L (Director) | 4,641 | $0 | 15,087 (Direct) |
View |
| 2009-05-21 Option Award | 2009-05-26 2:49 pm |
N/A N/A | DSW Inc. | DSW | ROBBINS JAMES D (Director) | 5,095 | $0 | 15,971 (Direct) |
View |
| 2009-05-21 Option Award | 2009-05-26 2:48 pm | N/A N/A |
DSW Inc. | DSW | MILLER PHILIP B (Director) | 6,517 | $0 | 17,523 (Direct) |
View |
| 2009-05-21 Option Award |
2009-05-26 2:48 pm |
N/A N/A | DSW Inc. | DSW | MARKFIELD ROGER S (Director) | 4,641 | $0 | 14,599 (Direct) | View |
| 2009-05-21 Option Award | 2009-05-26 2:48 pm | N/A N/A | DSW Inc. | DSW | LAU JOANNA T (Director) | 4,937 | $0 | 9,601 (Direct) |
View |
| 2009-05-21 Option Award | 2009-05-26 2:48 pm | N/A N/A | DSW Inc. | DSW | Friedlander Carolee (Director) | 5,885 | $0 | 17,040 (Direct) |
View |
| 2009-05-21 Option Award | 2009-05-26 2:48 pm | N/A N/A |
DSW Inc. | DSW | EISENMAN ELAINE J (Director) | 5,885 | $0 | 10,698 (Direct) |
View |
| 2009-05-02 Option Award | 2009-05-05 11:10 am | N/A N/A |
DSW Inc. | DSW | MARKFIELD ROGER S (Director) | 1,503 | $0 | 9,958 (Direct) | View |
| 2009-04-30 Option Award |
2009-05-01 5:06 pm | 2012-04-30 2012-04-30 | DSW Inc. | DSW | MacDonald Michael R (President and CEO) | 45,000 | $0 | 45,000 (Direct) |
View |
| 2009-04-30 Option Award |
2009-05-01 5:06 pm |
N/A 2019-04-30 | DSW Inc. | DSW | MacDonald Michael R (President and CEO) | 105,000 | $10.87 | 105,000 (Direct) | View |
| 2009-04-01 Option Award |
2009-04-03 5:12 pm | N/A 2013-04-01 | DSW Inc. | DSW | UNGLESS DEREK (EVP-Chief Marketing Officer) | 12,000 | $0 | 12,000 (Direct) | View |
| 2009-04-01 Option Award | 2009-04-03 5:12 pm |
N/A 2019-04-01 | DSW Inc. | DSW | UNGLESS DEREK (EVP-Chief Marketing Officer) | 52,000 | $10 | 52,000 (Direct) | View |
| 2009-04-01 Option Award | 2009-04-03 5:12 pm | N/A 2013-04-01 |
DSW Inc. | DSW | Ricker Jon J (Chief Admin Off) | 7,000 | $0 | 7,000 (Direct) | View |
| 2009-04-01 Option Award |
2009-04-03 5:12 pm |
N/A 2019-04-01 |
DSW Inc. | DSW | Ricker Jon J (Chief Admin Off) | 52,000 | $10 | 52,000 (Direct) | View |
| 2009-04-01 Option Award | 2009-04-03 5:12 pm |
N/A 2013-04-01 |
DSW Inc. | DSW | PROBST DOUGLAS J (SVP, CFO & Treasurer) | 16,000 | $0 | 16,000 (Direct) | View |
| 2009-04-01 Option Award |
2009-04-03 5:12 pm | N/A 2019-04-01 | DSW Inc. | DSW | PROBST DOUGLAS J (SVP, CFO & Treasurer) | 78,000 | $10 | 78,000 (Direct) |
View |
| 2009-04-01 Option Award | 2009-04-03 5:11 pm | N/A 2013-04-01 |
DSW Inc. | DSW | LONERGAN KEVIN M (EVP-COO) | 11,000 | $0 | 11,000 (Direct) |
View |
| 2009-04-01 Option Award | 2009-04-03 5:11 pm |
N/A 2019-04-01 | DSW Inc. | DSW | LONERGAN KEVIN M (EVP-COO) | 78,000 | $10 | 78,000 (Direct) | View |
| 2009-04-01 Option Award |
2009-04-03 5:11 pm |
N/A 2013-04-01 |
DSW Inc. | DSW | Mustafa Harris (EVP, Supply Chain) | 12,000 | $0 | 12,000 (Direct) |
View |
| 2009-04-01 Option Award | 2009-04-03 5:11 pm | N/A 2019-04-01 |
DSW Inc. | DSW | Mustafa Harris (EVP, Supply Chain) | 56,000 | $10 | 56,000 (Direct) | View |
| 2009-04-01 Option Award |
2009-04-03 5:11 pm | N/A 2013-04-01 | DSW Inc. | DSW | Jordan William L (SVP, General Counsel) | 12,000 | $0 | 12,000 (Direct) |
View |
| 2009-04-01 Option Award |
2009-04-03 5:11 pm | N/A 2019-04-01 |
DSW Inc. | DSW | Jordan William L (SVP, General Counsel) | 52,000 | $10 | 52,000 (Direct) | View |
| 2009-04-01 Option Award |
2009-04-03 5:11 pm | N/A 2013-04-01 | DSW Inc. | DSW | Ferree Deborah L (V Chairman & Chief Mdsing Off.) | 30,000 | $0 | 30,000 (Direct) | View |
| 2009-04-01 Option Award | 2009-04-03 5:11 pm | N/A 2019-04-01 | DSW Inc. | DSW | Ferree Deborah L (V Chairman & Chief Mdsing Off.) | 140,000 | $10 | 140,000 (Direct) | View |
| 2009-01-31 Option Award | 2009-02-03 1:51 pm |
N/A N/A |
DSW Inc. | DSW | MARKFIELD ROGER S (Director) | 1,378 | $0 | 8,455 (Direct) |
View |
| 2008-11-20 Option Award | 2008-11-21 2:12 pm | 2012-09-29 2012-09-29 |
DSW Inc. | DSW | Ricker Jon J (EVP Strategic Bus Dev) | 5,000 | $0 | 5,000 (Direct) |
View |
| 2008-11-20 Option Award |
2008-11-21 2:12 pm |
2012-09-29 2012-09-29 | DSW Inc. | DSW | LONERGAN KEVIN M (EVP-COO) | 5,000 | $0 | 5,000 (Direct) |
View |
| 2008-10-31 Option Award | 2008-11-04 4:08 pm |
N/A N/A |
DSW Inc. | DSW | TANENBAUM ALLAN J (Director) | 1,595 | $0 | 21,786 (Direct) |
View |
| 2008-10-31 Option Award | 2008-11-04 4:08 pm |
N/A N/A |
DSW Inc. | DSW | MARKFIELD ROGER S (Director) | 1,063 | $0 | 7,077 (Direct) | View |
| 2008-08-01 Option Award |
2008-08-05 2:36 pm | N/A N/A |
DSW Inc. | DSW | TANENBAUM ALLAN J (Director) | 1,513 | $0 | 20,191 (Direct) |
View |
| 2008-04-23 Option Award |
2008-04-25 11:51 am |
2012-04-23 2012-04-23 | DSW Inc. | DSW | Horvath Peter Z (President) | 14,000 | $0 | 14,000 (Direct) |
View |
| 2008-04-23 Option Award | 2008-04-25 11:51 am |
N/A 2018-04-23 |
DSW Inc. | DSW | Horvath Peter Z (President) | 79,000 | $13.5 | 79,000 (Direct) |
View |
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