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"Insiders might sell their shares for any number of reasons, but they buy them for only one:
they think the price will rise" - Peter Lynch ==>> What is insider trading>> |

| Transaction & Date | Reported Date |
Company | Symbol | Insider Relationship |
Shares Traded | Average Price | Total Amount |
Shares Ownership |
Filing |
| 2008-10-17 Purchase |
2008-10-17 3:31 pm | WINMARK CORP | WINA | HEFFES BRETT D (Pres/Finance & Administration) | 1,500 | $14.25 | $21,375 | 24,528 (Direct) | View |
| 2007-06-11- -2007-06-13 Purchase |
2007-06-13 11:28 am | WINMARK CORP | WINA | HEFFES BRETT D (CFO & Treasurer) | 10,000 | $17.98 | $179,751 | 16,828 (Direct) |
View |
| 2005-12-08 Purchase |
2005-12-09 10:31 am |
WINMARK CORP | WINA | HEFFES BRETT D (CFO & Treasurer) | 1,000 | $20.15 | $20,150 | 1,000 (Indirect) |
View |
| 2004-04-10 Purchase |
2004-12-17 4:30 pm | WINMARK CORP | WINA | HEFFES BRETT D (CFO & Treasurer) | 828 | $9.96 | $8,247 | 1,828 (Direct) |
View |
| 2004-05-07- -2004-05-10 Sale | 2004-05-11 2:35 pm |
J JILL GROUP INC | JILL | HEFFES BRETT D (Director) | 10,000 | $20.9 | $209,028 | 0 (Direct) | View |
| 2004-04-10 Purchase | 2004-04-13 2:38 pm | WINMARK CORP | WINA | HEFFES BRETT D (CFO & Treasurer) | 828 | $9.96 | $8,247 | 1,828 (Direct) |
View |
| Transaction & Date |
Reported Date | Company | Symbol | Insider Relationship | Shares Traded |
Average Price | Total Amount |
Shares Ownership | Filing |
| 2007-06-19 Exercise | 2007-06-19 5:00 pm | WINMARK CORP | WINA | HEFFES BRETT D (CFO & Treasurer) | 6,200 | $9.91 | $61,442 | 23,028 (Direct) | View |
| 2006-11-17 Exercise | 2006-11-20 1:41 pm | WINMARK CORP | WINA | HEFFES BRETT D (CFO & Treasurer) | 5,000 | $9.91 | $49,550 | 6,828 (Direct) |
View |
| 2004-05-07- -2004-05-10 Exercise | 2004-05-11 2:35 pm | J JILL GROUP INC | JILL | HEFFES BRETT D (Director) | 10,000 | $2.708 | $27,080 | 4,500 (Direct) |
View |
| Transaction & Date | Reported Date |
Exercisable Expiration | Company | Symbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Ownership |
Filing |
| 2008-08-13 Option Award |
2008-08-13 6:38 pm |
2009-08-13 2018-08-13 |
WINMARK CORP | WINA | HEFFES BRETT D (Pres/Finance & Administration) | 11,250 | $16.52 | 11,250 (Direct) |
View |
| 2007-12-13 Option Award |
2007-12-14 2:57 pm |
2008-12-13 2017-12-13 | WINMARK CORP | WINA | HEFFES BRETT D (CFO & Treasurer) | 22,500 | $20.96 | 22,500 (Direct) |
View |
| 2007-06-19 Exercise | 2007-06-19 5:00 pm | 2003-11-04 2012-11-04 | WINMARK CORP | WINA | HEFFES BRETT D (CFO & Treasurer) | 6,200 | $9.91 | 18,800 (Direct) |
View |
| 2006-12-14 Option Award |
2006-12-15 12:15 pm | 2007-12-14 2016-12-14 |
WINMARK CORP | WINA | HEFFES BRETT D (CFO & Treasurer) | 19,500 | $20.32 | 19,500 (Direct) | View |
| 2006-11-17 Exercise |
2006-11-20 1:41 pm | 2003-11-04 2012-11-04 |
WINMARK CORP | WINA | HEFFES BRETT D (CFO & Treasurer) | 5,000 | $9.91 | 25,000 (Direct) | View |
| 2006-05-03 Option Sale | 2006-05-05 11:08 am |
2000-04-17 2006-05-03 |
J JILL GROUP INC | JILL | HEFFES BRETT D (Director) | 9,500 | $2.708 | 0 (Direct) | View |
| 2006-05-03 Option Sale |
2006-05-05 11:08 am | 2001-06-01 2006-05-03 |
J JILL GROUP INC | JILL | HEFFES BRETT D (Director) | 11,250 | $12.05 | 0 (Direct) |
View |
| 2006-05-03 Option Sale |
2006-05-05 11:08 am |
2002-05-31 2006-05-03 |
J JILL GROUP INC | JILL | HEFFES BRETT D (Director) | 11,250 | $21.72 | 0 (Direct) | View |
| 2006-05-03 Option Sale | 2006-05-05 11:08 am | 2003-05-30 2006-05-03 |
J JILL GROUP INC | JILL | HEFFES BRETT D (Director) | 11,250 | $15.26 | 0 (Direct) | View |
| 2006-05-03 Option Sale | 2006-05-05 11:08 am | 2004-06-04 2006-05-03 | J JILL GROUP INC | JILL | HEFFES BRETT D (Director) | 11,250 | $21.22 | 0 (Direct) | View |
| 2006-05-03 Option Sale | 2006-05-05 11:08 am |
2005-06-02 2006-05-03 | J JILL GROUP INC | JILL | HEFFES BRETT D (Director) | 7,500 | $13.21 | 0 (Direct) | View |
| 2005-12-13 Option Award |
2005-12-14 4:03 pm | 2006-12-13 2015-12-13 | WINMARK CORP | WINA | HEFFES BRETT D (CFO & Treasurer) | 20,000 | $20.46 | 20,000 (Direct) |
View |
| 2005-06-02 Option Award |
2005-06-03 1:42 pm | 2005-06-02 2015-06-02 | J JILL GROUP INC | JILL | HEFFES BRETT D (Director) | 7,500 | $13.21 | 7,500 (Direct) |
View |
| 2004-12-09 Option Award | 2004-12-17 4:30 pm | 2005-12-09 2014-12-09 | WINMARK CORP | WINA | HEFFES BRETT D (CFO & Treasurer) | 15,000 | $26.05 | 15,000 (Direct) |
View |
| 2004-06-04 Option Award | 2004-06-08 09:17 am |
2004-06-04 2014-06-04 | J JILL GROUP INC | JILL | HEFFES BRETT D (Director) | 11,250 | $21.22 | 11,250 (Direct) |
View |
| 2004-05-07 Exercise | 2004-05-11 2:35 pm | 2000-04-17 2007-04-17 | J JILL GROUP INC | JILL | HEFFES BRETT D (Director) | 5,500 | $2.708 | 14,000 (Direct) | View |
| 2004-05-10 Exercise | 2004-05-11 2:35 pm |
2000-04-17 2007-04-17 |
J JILL GROUP INC | JILL | HEFFES BRETT D (Director) | 4,500 | $2.708 | 9,500 (Direct) |
View |
| 2003-12-16 Option Award | 2003-12-17 3:23 pm |
2004-12-16 2013-12-16 | WINMARK CORP | WINA | HEFFES BRETT D (CFO & Treasurer) | 15,000 | $18.25 | 15,000 (Direct) |
View |
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