Sec Form 4 Filing - Fisher Cynthia A @ BOSTON BEER CO INC - 2020-11-04

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
Fisher Cynthia A
2. Issuer Name and Ticker or Trading Symbol
BOSTON BEER CO INC [ SAM]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X __ Director _____ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last) (First) (Middle)
186 PARK STREET
3. Date of Earliest Transaction (MM/DD/YY)
11/04/2020
(Street)
NEWTON, MA02458
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common 11/04/2020 M 275 A $ 151.49 675 D
Class A Common 11/04/2020 S 275 D $ 1,030.83 400 D
Class A Common 11/03/2020 S( 1 ) 100 D $ 1,013.27 51,027 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 218 D $ 1,016.91 ( 2 ) 50,809 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 175 D $ 1,018.08 ( 3 ) 50,634 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 18 D $ 1,019.7 ( 4 ) 50,616 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 100 D $ 1,020.62 50,516 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 205 D $ 1,022.57 ( 5 ) 50,311 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 300 D $ 1,025.5 ( 6 ) 50,011 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 500 D $ 1,027.88 ( 7 ) 49,511 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 1,464 D $ 1,028.8 ( 8 ) 48,047 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 1,320 D $ 1,030 ( 9 ) 46,727 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 100 D $ 1,030.91 46,627 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 300 D $ 1,032.88 ( 10 ) 46,327 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 200 D $ 1,035 46,127 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 400 D $ 1,037.19 45,727 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 500 D $ 1,038.39 ( 11 ) 45,227 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 400 D $ 1,040.13 ( 12 ) 44,827 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 200 D $ 1,041.08 ( 13 ) 44,627 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 300 D $ 1,042.38 ( 14 ) 44,327 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 500 D $ 1,043.36 ( 15 ) 43,827 I By Foundation managed by Reporting Person
Class A Common 11/04/2020 S( 1 ) 200 D $ 1,045.41 ( 16 ) 43,627 I By Foundation managed by Reporting Person
Class A Common 23,487 I By spouse as custodian for children under UGTMA
Class A Common 3,656 I Custodian for children under UGTMA
Class A Common 2,532 I As trustee in trust for children
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock option (Right to Buy) $ 151.49 11/03/2020 M 275 05/29/2013 05/28/2023 Class A Common 275 $ 0 819 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Fisher Cynthia A
186 PARK STREET
NEWTON, MA02458
X
Signatures
Michael G. Andrews under POA for the benefit of Cynthia A. Fisher 11/05/2020
Signature of Reporting Person Date
Explanation of Responses:
( 1 )The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Foundation on August 6, 2020. The shares are held by a Foundation managed by the Reporting Person's Spouse. The Reporting Person serves on the Board of Directors of the Foundation, but expressly disclaims beneficial ownership of the shares.
( 10 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1032.79 to $1033.06. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 11 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $1038.25 to $1038.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 12 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $1039.83 to $1040.31. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 13 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1040.84 to $1041.33. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 14 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1041.94 to $1042.79. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 15 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $1043.11 to $1043.82. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 16 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1045.00 to $1045.83. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 2 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 218 shares is from $1016.19 to $1017.02. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 3 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 175 shares is from $1017.85 to $1018.7. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 4 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 18 shares is from $1019.41 to $1019.86. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 5 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 205 shares is from $1022.32 to $1023.08 The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 6 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1025.17 to $1026.13. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 7 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $1027.37 to $1028.28. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 8 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,464 shares is from $1028.52 to $1029.31. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 9 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,320 shares is from $1029.70 to $1030.07. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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