Sec Form 4 Filing - KOCH C JAMES @ BOSTON BEER CO INC - 2020-04-23

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
KOCH C JAMES
2. Issuer Name and Ticker or Trading Symbol
BOSTON BEER CO INC [ SAM]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X __ Director X __ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
Chairman
(Last) (First) (Middle)
C/O THE BOSTON BEER COMPANY, ONE DESIGN CENTER PLACE, SUITE 850
3. Date of Earliest Transaction (MM/DD/YY)
04/23/2020
(Street)
BOSTON, MA02210
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common 04/23/2020 S( 1 ) 4,310 D $ 420.5 ( 2 ) 198,341 ( 3 ) D
Class A Common 04/23/2020 S( 1 ) 3,012 D $ 421.5 ( 4 ) 195,329 ( 3 ) D
Class A Common 04/23/2020 S( 1 ) 1,078 D $ 422.7 ( 5 ) 194,251 ( 3 ) D
Class A Common 04/23/2020 S( 1 ) 1,290 D $ 423.22 ( 6 ) 192,961 ( 3 ) D
Class A Common 04/23/2020 S( 1 ) 160 D $ 424.18 ( 7 ) 192,801 ( 3 ) D
Class A Common 04/23/2020 S( 1 ) 50 D $ 425 192,751 ( 3 ) D
Class A Common 04/23/2020 S( 1 ) 100 D $ 426.48 192,651 ( 3 ) D
Class A Common 04/23/2020 S( 1 ) 303 D $ 430.48 ( 8 ) 192,348 ( 3 ) D
Class A Common 04/23/2020 S( 1 ) 3,172 D $ 431.76 ( 9 ) 189,176 ( 3 ) D
Class A Common 04/23/2020 S( 1 ) 1,534 D $ 432.77 ( 10 ) 187,642 ( 3 ) D
Class A Common 04/23/2020 S( 1 ) 2,540 D $ 433.98 ( 11 ) 185,102 ( 3 ) D
Class A Common 04/23/2020 S( 1 ) 577 D $ 435.14 ( 12 ) 184,525 ( 3 ) D
Class A Common 04/23/2020 S( 1 ) 764 D $ 435.77 ( 13 ) 183,761 ( 3 ) D
Class A Common 04/23/2020 S( 1 ) 410 D $ 437.02 ( 14 ) 183,351 ( 3 ) D
Class A Common 44,248 I By LLC managed by spouse
Class A Common 23,486 I Custodian for children under UGTMA
Class A Common 65,245 I By Foundation managed by Reporting Person
Class A Common 5,000 I By Trust as Trustee
Class A Common 3,656 I By spouse as custodian for children under UGTMA
Class A Common 2,532 I By spouse in trust for children
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
KOCH C JAMES
C/O THE BOSTON BEER COMPANY
ONE DESIGN CENTER PLACE, SUITE 850
BOSTON, MA02210
X X Chairman
Signatures
Michael G. Andrews under POA for the benefit of Koch C. James 04/24/2020
Signature of Reporting Person Date
Explanation of Responses:
( 1 )The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 4, 2020.
( 10 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,534 shares is from $432.40 to $433.34. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 11 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,540 shares is from $433.40 to $434.38. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 12 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 577 shares is from $434.44 to $435.43. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 13 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 764 shares is from $435.51 to $436.42. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 14 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 410 shares is from $436.85 to $437.62. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 2 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4,310 shares is from $420.00 to $420.98. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 3 )The shares reported include 343 shares of restricted stock subject to vesting conditions.
( 4 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,012 shares is from $421.00 to $421.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 5 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,078 shares is from $422.00 to $422.96. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 6 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,290 shares is from $423.00 to $423.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 7 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 160 shares is from $424.00 to $424.57. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 8 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 303 shares is from $430.10 to $430.91. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
( 9 )The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,172 shares is from $431.28 to $432.23. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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