Sec Form 4 Filing - RICKS RON @ SOUTHWEST AIRLINES CO - 2014-08-01

Insider filing report for Changes in Beneficial Ownership
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Expires: November 30, 2011
Estimated average burden hours per response... 0.5
1. Name and Address of Reporting Person
RICKS RON
2. Issuer Name and Ticker or Trading Symbol
SOUTHWEST AIRLINES CO [ LUV]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
EVP, Chief Legal & Reg. Off.
(Last) (First) (Middle)
SOUTHWEST AIRLINES CO., 2702 LOVE FIELD DRIVE
3. Date of Earliest Transaction (MM/DD/YY)
08/01/2014
(Street)
DALLAS, TX75235-1908
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/01/2014 S 100 D $ 28.06 303,957 D
Common Stock 08/01/2014 S 1,200 D $ 28.061 302,757 D
Common Stock 08/01/2014 S 100 D $ 28.062 302,657 D
Common Stock 08/01/2014 S 2,517 D $ 28.07 300,140 D
Common Stock 08/01/2014 S 1,500 D $ 28.08 298,640 D
Common Stock 08/01/2014 S 1,200 D $ 28.082 297,440 D
Common Stock 08/01/2014 S 2,400 D $ 28.09 295,040 D
Common Stock 08/01/2014 S 100 D $ 28.092 294,940 D
Common Stock 08/01/2014 S 4,000 D $ 28.1 290,940 D
Common Stock 08/01/2014 S 100 D $ 28.101 290,840 D
Common Stock 08/01/2014 S 200 D $ 28.102 290,640 D
Common Stock 08/01/2014 S 2,800 D $ 28.11 287,840 D
Common Stock 08/01/2014 S 100 D $ 28.115 287,740 D
Common Stock 08/01/2014 S 1,800 D $ 28.12 285,940 D
Common Stock 08/01/2014 S 100 D $ 28.121 285,840 D
Common Stock 08/01/2014 S 600 D $ 28.122 285,240 D
Common Stock 08/01/2014 S 1,300 D $ 28.13 283,940 D
Common Stock 08/01/2014 S 600 D $ 28.131 283,340 D
Common Stock 08/01/2014 S 900 D $ 28.132 282,440 D
Common Stock 08/01/2014 S 2,100 D $ 28.14 280,340 D
Common Stock 08/01/2014 S 4,100 D $ 28.15 276,240 D
Common Stock 08/01/2014 S 300 D $ 28.152 275,940 D
Common Stock 08/01/2014 S 600 D $ 28.16 275,340 D
Common Stock 08/01/2014 S 100 D $ 28.165 275,240 D
Common Stock 08/01/2014 S 3,600 D $ 28.17 271,640 D
Common Stock 08/01/2014 S 100 D $ 28.172 271,540 D
Common Stock 08/01/2014 S 400 D $ 28.175 271,140 D
Common Stock 08/01/2014 S 5,774 D $ 28.18 265,366 D
Common Stock 08/01/2014 S 700 D $ 28.181 264,666 D
Common Stock 08/01/2014 S 1,200 D $ 28.185 263,466 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
RICKS RON
SOUTHWEST AIRLINES CO.
2702 LOVE FIELD DRIVE
DALLAS, TX75235-1908
EVP, Chief Legal & Reg. Off.
Signatures
/s/ Tim Whisler, on behalf of and as attorney in fact for Ron Ricks 08/04/2014
Signature of Reporting Person Date
Explanation of Responses:

Remarks:
Form 1 of 2

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.