Sec Form 4 Filing - RICKS RON @ SOUTHWEST AIRLINES CO - 2014-05-20

Insider filing report for Changes in Beneficial Ownership
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Expires: November 30, 2011
Estimated average burden hours per response... 0.5
1. Name and Address of Reporting Person
RICKS RON
2. Issuer Name and Ticker or Trading Symbol
SOUTHWEST AIRLINES CO [ LUV]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
EVP, Chief Legal & Reg. Off.
(Last) (First) (Middle)
SOUTHWEST AIRLINES CO., 2702 LOVE FIELD DRIVE
3. Date of Earliest Transaction (MM/DD/YY)
05/20/2014
(Street)
DALLAS, TX75235-1908
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 05/20/2014 M 40,000 A $ 17.53 388,420 D
Common Stock 05/20/2014 S 400 D $ 24.97 388,020 D
Common Stock 05/20/2014 S 400 D $ 24.98 387,620 D
Common Stock 05/20/2014 S 100 D $ 24.982 387,520 D
Common Stock 05/20/2014 S 100 D $ 24.985 387,420 D
Common Stock 05/20/2014 S 1,500 D $ 24.99 385,920 D
Common Stock 05/20/2014 S 100 D $ 24.991 385,820 D
Common Stock 05/20/2014 S 300 D $ 24.995 385,520 D
Common Stock 05/20/2014 S 800 D $ 25 384,720 D
Common Stock 05/20/2014 S 400 D $ 25.002 384,320 D
Common Stock 05/20/2014 S 100 D $ 25.005 384,220 D
Common Stock 05/20/2014 S 1,900 D $ 25.01 382,320 D
Common Stock 05/20/2014 S 400 D $ 25.012 381,920 D
Common Stock 05/20/2014 S 309 D $ 25.015 381,611 D
Common Stock 05/20/2014 S 1,100 D $ 25.02 380,511 D
Common Stock 05/20/2014 S 500 D $ 25.022 380,011 D
Common Stock 05/20/2014 S 800 D $ 25.025 379,211 D
Common Stock 05/20/2014 S 1,800 D $ 25.03 377,411 D
Common Stock 05/20/2014 S 100 D $ 25.031 377,311 D
Common Stock 05/20/2014 S 100 D $ 25.035 377,211 D
Common Stock 05/20/2014 S 1,980 D $ 25.04 375,231 D
Common Stock 05/20/2014 S 500 D $ 25.042 374,731 D
Common Stock 05/20/2014 S 1,763 D $ 25.05 372,968 D
Common Stock 05/20/2014 S 200 D $ 25.052 372,768 D
Common Stock 05/20/2014 S 1,800 D $ 25.06 370,968 D
Common Stock 05/20/2014 S 100 D $ 25.061 370,868 D
Common Stock 05/20/2014 S 700 D $ 25.062 370,168 D
Common Stock 05/20/2014 S 1,000 D $ 25.064 369,168 D
Common Stock 05/20/2014 S 1,200 D $ 25.07 367,968 D
Common Stock 05/20/2014 S 2,000 D $ 25.08 365,968 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (right to buy) $ 17.53 05/20/2014 M 40,000 ( 1 ) 03/17/2016 Common Stock 40,000 $ 0 0 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
RICKS RON
SOUTHWEST AIRLINES CO.
2702 LOVE FIELD DRIVE
DALLAS, TX75235-1908
EVP, Chief Legal & Reg. Off.
Signatures
/s/ Tim Whisler, on behalf of and as attorney-in-fact for Ron Ricks 05/22/2014
Signature of Reporting Person Date
Explanation of Responses:
( 1 )The option was 100% vested at the time of exercise.

Remarks:
Form 1 of 3

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.