Sec Form 4/A Filing - Friedman Michael @ iMedia Brands, Inc. - 2020-04-17

FORM 4/A Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person Friedman Michael 2. Issuer Name and Ticker or Trading Symbol iMedia Brands, Inc. [ IMBI] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X __ Director _____ 10% Owner _____ Officer (give title below) _____ Other (specify below) (Last) (First) (Middle) 6740 SHADY OAK ROAD 3. Date of Earliest Transaction (MM/DD/YY) 04/17/2020 (Street) EDEN PRAIRIE, MN55344-3433 4. If Amendment, Date Original Filed (MM/DD/YY) 04/21/2020 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock 04/17/2020 P 653,348 ( 1 ) ( 2 ) A $ 2.0632 912,949 ( 3 ) D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Warrants (right to buy) $ 0.001 04/17/2020 P 73,674 ( 4 ) 07/11/2020 04/14/2025 Common Stock 73,674 ( 4 ) $ 0 73,674 ( 4 ) D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other Friedman Michael 6740 SHADY OAK ROAD EDEN PRAIRIE, MN55344-3433 X Signatures /s/ Jonathan R. Zimmerman, Attorney-in-Fact 07/15/2020 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Consists of: (i) 242,341 shares of Common Stock purchased in the first tranche pursuant to the Common Stock and Warrant Purchase Agreement, dated April 14, 2020, by and between the Issuer and the Purchasers listed therein (the "Purchase Agreement"), which closed on April 17, 2020; (ii) 121,170 shares of Common Stock purchased in the second tranche pursuant to the Purchase Agreement, which closed on May 23, 2020; (iii) 121,170 shares of Common Stock purchased in the third tranche pursuant to the Purchase Agreement, which closed on June 13, 2020; and (iv) 168,667 shares of Common Stock purchased in the fourth tranche pursuant to the Purchase Agreement, which closed on July 11, 2020 (where the 19.999% blocker limitation set forth in the Purchase Agreement was implicated and 73,674 blocker warrants were issued in lieu of shares of Common Stock which became immediately exercisable with an exercise price of $0.001). ( 2 )The reporting person's Form 4 filed on April 21, 2020 understated shares purchased by 1,904 shares due to information then available on the future tranche closings. ( 3 )After taking into account the 1-for-10 reverse stock split effective December 11, 2019. ( 4 )The reporting person's Form 4 filed on April 21, 2020 overstated the blocker warrants issued by 1,904 blocker warrants due to information then available on the future tranche closings.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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