Sec Form 4 Filing - Turnas Jeff @ WHOLE FOODS MARKET INC - 2012-08-23

Insider filing report for Changes in Beneficial Ownership
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Expires: November 30, 2011
Estimated average burden hours per response... 0.5
1. Name and Address of Reporting Person
Turnas Jeff
2. Issuer Name and Ticker or Trading Symbol
WHOLE FOODS MARKET INC [ WFM]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
Regional President
(Last) (First) (Middle)
550 BOWIE STREET
3. Date of Earliest Transaction (MM/DD/YY)
08/23/2012
(Street)
AUSTIN, TX78703
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/23/2012 M 1,153 A $ 27.62 1,153 ( 1 ) D
Common Stock 08/23/2012 M 1,875 A $ 28.45 3,028 D
Common Stock 08/23/2012 M 3,000 A $ 18.9 6,028 D
Common Stock 08/23/2012 M 1,157 A $ 40.83 7,185 D
Common Stock 08/23/2012 M 1,100 A $ 40.83 8,285 D
Common Stock 08/23/2012 S 8,285 D $ 96.489 ( 2 ) 0 D
Common Stock 984.043 ( 3 ) I By 401(k) Plan
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy) $ 27.62 08/23/2012 M 1,153 05/23/2012 05/23/2013 Common Stock 1,153 $ 0 0 D
Non-Qualified Stock Option (right to buy) $ 28.45 08/23/2012 M 1,875 06/10/2012 06/10/2013 Common Stock 1,875 $ 0 0 D
Non-Qualified Stock Option (right to buy) $ 18.9 08/23/2012 M 3,000 05/22/2012 05/22/2016 Common Stock 3,000 $ 0 7,308 D
Non-Qualified Stock Option (right to buy) $ 40.83 08/23/2012 M 1,157 05/14/2012 05/14/2017 Common Stock 1,157 $ 0 2,313 D
Non-Qualified Stock Option (right to buy) $ 40.83 08/23/2012 M 1,100 05/14/2012 05/14/2020 Common Stock 1,100 $ 0 7,700 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Turnas Jeff
550 BOWIE STREET
AUSTIN, TX78703
Regional President
Signatures
/s/ Jeff Turnas 08/24/2012
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Shares of Common Stock beneficially owned by the reporting person Indirectly, By 401(k) Plan were included on previously filed Forms 4 in the balance of Common Stock beneficially owned Directly.
( 2 )The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.392 to $96.59, inclusive. The reporting person undertakes to provide to any security holder or to the SEC, upon request, full information regarding the number of shares sold at each separate price within the range stated.
( 3 )Balance of 401(k) shares is based on a plan statement dated as of July 31, 2012.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.