Sec Form 4 Filing - PETERSON WILLIAM B @ SCRIPPS E W CO /DE - 2008-12-31

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
PETERSON WILLIAM B
2. Issuer Name and Ticker or Trading Symbol
SCRIPPS E W CO /DE [ SSP]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
SVP/Television Station Group
(Last) (First) (Middle)
312 WALNUT ST., 28TH FLOOR
3. Date of Earliest Transaction (MM/DD/YY)
12/31/2008
(Street)
CINCINNATI, OH45202
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Shares, $.01 par value per share 8,218 ( 1 ) D
Common Voting Shares, $.01 par value per share 0 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Option $ 8.01 02/20/2003 02/19/2012 Class A Common 9,389 9,389 ( 1 ) D
Option $ 8.52 02/26/2004 02/25/2013 Class A Common 9,389 9,389 ( 1 ) D
Option $ 10.38 03/23/2005 03/22/2014 Class A Common 21,126 21,126 ( 1 ) D
Option $ 9.9 02/10/2006 02/09/2013 Class A Common 16,431 16,431 ( 1 ) D
Option $ 9.99 05/10/2007 05/09/2014 Class A Common 32,863 32,863 ( 1 ) D
Option $ 10.41 02/22/2008 02/21/2015 Class A Common 86,069 86,069 ( 1 ) D
Option $ 9.09 02/21/2009 02/20/2016 Class A Common 117,370 117,370 ( 1 ) D
Option $ 10.44 02/22/2007 02/21/2014 Class A Common 38,338 38,338 ( 1 ) D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
PETERSON WILLIAM B
312 WALNUT ST., 28TH FLOOR
CINCINNATI, OH45202
SVP/Television Station Group
Signatures
/s/ Mary Denise Kuprionis, Attorney-in-fact for William B. Peterson 01/05/2009
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Effective July 16, 2008, shareholders approved an amendment to the Company's Amended and Restated Articles of Incorporation to effect a 1-for-3 reverse share split. The holdings for this individual were adjusted accordingly.

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* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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