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Sec Form 4 Filing - HARRISON ANDREW R @ ALASKA AIR GROUP Inc - 2017-02-10

  1. About Form 4 Filing: Every director, officer or owner of more than ten percent of a class of equity securities registered under Section 12 of the '34 Act must file with the U.S. Securities and Exchange Commission (SEC) a statement of ownership regarding such security. The initial filing is on Form 3 and changes are reported on Form 4. The Annual Statement of beneficial ownership of securities is on Form 5. The forms contain information on the reporting person's relationship to the company and on purchases and sales of such equity securities.
  2. Form 4 is stored in SEC's EDGAR database. EDGAR is Electronic Data Gathering, Analysis and Retrieval System. It is a registered trademark of the SEC.

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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person *
HARRISON ANDREW R
2. Issuer Name and Ticker or Trading Symbol
ALASKA AIR GROUP, INC. [ ALK]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
EVP & CRO
(Last)
(First)
(Middle)
19300 INTERNATIONAL BLVD
3. Date of Earliest Transaction (MM/DD/YY)
02/10/2017
(Street)
SEATTLE, WA98188
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
COMMON STOCK 02/10/2017 M 1,827 A $ 65.63 16,555 D
COMMON STOCK 02/10/2017 M 180 A $ 38.755 16,735 D
COMMON STOCK 02/10/2017 S 5,007 D $ 98.37 11,728 D
COMMON STOCK 02/11/2017 A( 3 ) 1,760 A $ 0 13,488 D
RESTRICTED STOCK UNIT 02/11/2017 J( 4 ) 1,780 D $ 0 7,440 D
COMMON STOCK 02/11/2017 F( 5 ) 487 ( 6 ) D $ 97.35 13,001 D
COMMON STOCK 02/13/2017 M 1,396 A $ 24.4 14,397 D
COMMON STOCK 02/13/2017 M 840 A $ 38.755 15,237 D
COMMON STOCK 02/13/2017 M 1,573 A $ 65.37 16,810 D
COMMON STOCK 02/13/2017 S 1,573 D $ 97.5984 15,237 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
EMPLOYEE STOCK OPTION (RT TO BUY) $ 65.63 02/10/2017 M 1,827 02/09/2017( 1 ) 02/09/2026 COMMON STOCK 1,827 $ 0 5,483 D
EMPLOYEE STOCK OPTION (RT TO BUY) $ 38.755 02/10/2017 M 180 02/11/2015( 2 ) 02/11/2024 COMMON STOCK 180 $ 0 1,680 D
EMPLOYEE STOCK OPTION (RT TO BUY) $ 24.4 02/13/2017 M 1,396 02/11/2014 02/11/2023 COMMON STOCK 1,396 $ 0 0 D
EMPLOYEE STOCK OPTION (RT TO BUY) $ 38.755 02/13/2017 M 840 02/11/2015( 2 ) 02/11/2024 COMMON STOCK 840 $ 0 840 D
EMPLOYEE STOCK OPTION (RT TO BUY) $ 65.37 02/13/2017 M 1,573 02/10/2016( 7 ) 02/10/2025 COMMON STOCK 1,573 $ 0 3,145 D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
HARRISON ANDREW R
19300 INTERNATIONAL BLVD
SEATTLE, WA98188
EVP & CRO
Signatures
/S/ JEANNE E GAMMON, ATTORNEY IN FACT FOR ANDREW R. HARRISON 02/14/2017
** Signature of Reporting Person Date
Explanation of Responses:
( 1 )OPTIONS REMAINING WILL VEST AS FOLLOWS: 1,828 ON 2/9/2018; 1,827 ON 2/9/2019; AND 1,828 ON 2/9/2020.
( 2 )THE 840 OPTIONS REMAINING WILL VEST ON 2/11/2018.
( 3 )COMMON SHARES ACQUIRED UPON VESTING OF RESTRICTED STOCK UNITS AWARDED UNDER THE ISSUER'S 2008 PERFORMANCE INCENTIVE PLAN.
( 4 )FULLY VESTED RESTRICTED STOCK UNITS ISSUED IN ALASKA AIR GROUP COMMON STOCK.
( 5 )COMMON SHARES FORFEITED TO COVER PAYROLL TAXES UPON VESTING OF RESTRICTED STOCK UNITS.
( 6 )PRICE PROVIDED IN COLUMN 4 REPRESENTS THE FMV OF THE SHARES ON THE DATE OF FORFEITURE.
( 7 )OPTIONS REMAINING WILL VEST AS FOLLOWS: 1,572 ON 2/10/2018 AND 1,573 ON 2/10/2019.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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