Sec Form 4 Filing - Tippl Thomas @ Activision Blizzard, Inc. - 2013-08-09

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
Tippl Thomas
2. Issuer Name and Ticker or Trading Symbol
Activision Blizzard, Inc. [ ATVI]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
Chief Operating Officer
(Last) (First) (Middle)
C/O ACTIVISION BLIZZARD, INC., 3100 OCEAN PARK BOULEVARD
3. Date of Earliest Transaction (MM/DD/YY)
08/09/2013
(Street)
SANTA MONICA, CA90405
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, par value $0.000001 per share 08/09/2013 M 427,054 A $ 7.605 1,081,946 I See footnote. ( 1 )
Common Stock, par value $0.000001 per share 08/09/2013 S 427,054 D $ 17.3185 ( 2 ) 654,892 I See footnote. ( 1 )
Common Stock, par value $0.000001 per share 08/12/2013 M 154,473 A $ 7.605 809,365 I See footnote. ( 1 )
Common Stock, par value $0.000001 per share 08/12/2013 S 154,473 D $ 17.2155 ( 3 ) 654,892 I See footnote. ( 1 )
Common Stock, par value $0.000001 per share 08/13/2013 M 176,078 A $ 7.605 830,970 I See footnote. ( 1 )
Common Stock, par value $0.000001 per share 08/13/2013 S 176,078 D $ 17.26 ( 4 ) 654,892 I See footnote. ( 1 )
Common Stock, par value $0.000001 per share 08/13/2013 M 80,000 A $ 6.805 734,892 I See footnote. ( 1 )
Common Stock, par value $0.000001 per share 08/13/2013 S 80,000 D $ 17.26 ( 4 ) 654,892 I See footnote. ( 1 )
Common Stock, par value $0.000001 per share 08/13/2013 S 481,142 D $ 17.26 ( 4 ) 173,750 ( 5 ) I See footnote. ( 1 )
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option $ 7.605 08/09/2013 M 427,054 ( 6 ) 10/03/2015 Common Stock, par value $0.000001 per share 427,054 $ 0 330,551 I See footnote. ( 1 )
Employee Stock Option $ 7.605 08/12/2013 M 154,473 ( 6 ) 10/03/2015 Common Stock, par value $0.000001 per share 154,473 $ 0 176,078 I See footnote. ( 1 )
Employee Stock Option $ 7.605 08/13/2013 M 176,078 ( 6 ) 10/03/2015 Common Stock, par value $0.000001 per share 176,078 $ 0 0 I See footnote. ( 1 )
Employee Stock Option $ 6.805 08/13/2013 M 80,000 ( 7 ) 04/21/2016 Common Stock, par value $0.000001 per share 80,000 $ 0 0 I See footnote. ( 1 )
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Tippl Thomas
C/O ACTIVISION BLIZZARD, INC.
3100 OCEAN PARK BOULEVARD
SANTA MONICA, CA90405
Chief Operating Officer
Signatures
/s/ Thomas Tippl 08/13/2013
Signature of Reporting Person Date
Explanation of Responses:
( 1 )These securities are held by the Thomas and Laura Tippl Family Trust.
( 2 )The price in column 4 is a weighted average price. The prices actually received for the stock ranged from $17.30 to $17.43 per share. Mr. Tippl has provided the Company, and upon request, will provide any security holder of the Company or the SEC staff, with information regarding the number of shares sold at each price within that range.
( 3 )The price in column 4 is a weighted average price. The prices actually received for the stock ranged from $17.20 to $17.29 per share. Mr. Tippl has provided the Company, and upon request, will provide any security holder of the Company or the SEC staff, with information regarding the number of shares sold at each price within that range.
( 4 )The price in column 4 is a weighted average price. The prices actually received for the stock ranged from $17.20 to $17.38 per share. Mr. Tippl has provided the Company, and upon request, will provide any security holder of the Company or the SEC staff, with information regarding the number of shares sold at each price within th at range.
( 5 )Following the transactions reported on this Form 4, Mr. Tippl (through the Thomas and Laura Tippl Family Trust) held (a) 30,000 restricted shares of the Company's common stock, (b) 87,500 restricted stock units, each representing the right to receive a share of the Company's common stock, and (c) 56,250 performance-based restricted shares of the Company's common stock.
( 6 )These options to purchase shares of the Company's common stock were exercisable in full as of October 3, 2010.
( 7 )These options to purchase shares of the Company's common stock were exercisable in full as of April 1, 2010.

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