Sec Form 4 Filing - COORS PETER H @ MOLSON COORS BREWING CO - 2013-10-01

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
COORS PETER H
2. Issuer Name and Ticker or Trading Symbol
MOLSON COORS BREWING CO [ TAP]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X __ Director X __ 10% Owner
_____ Officer (give title below) X __ Other (specify below)
Chairman of the Board
(Last) (First) (Middle)
1225 17TH STREET, SUITE 3200
3. Date of Earliest Transaction (MM/DD/YY)
10/01/2013
(Street)
DENVER, CO80202
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class B Common Stock 10/01/2013 M 50,000 A $ 32.66 207,460 D
Class B Common Stock 10/01/2013 S( 1 ) 41,250 D $ 50.2397 ( 2 ) 166,210 D
Class B Common Stock 12,071,422 I by Adolph Coors Company LLC
Class B Common Stock 25,120 I by Marilyn E Coors as Trustee of Peter H Coors 2010 Grantor Ret'd Annuity Trust IV dtd 8/16/10
Class B Common Stock 27,912 I by Marilyn E Coors as Trustee of Peter H Coors 2011 Ret'd Annuity Trust VIII dtd 12/9/11
Class B Common Stock 231,137 I by Marilyn E Coors as Trustee of Peter H Coors 2012 Grantor Retained Annuity Trust X dtd 6/6/12
Class B Common Stock 45,392 I by Marilyn E Coors as Trustee of Peter H Coors 2013 Grantor Retained Annuity Trust XII
Class B Common Stock 13,573 I by Marilyn E Coors as Trustee of Peter H Coors 2013 Grantor REtained Annuity Trust XIV
Class B Common Stock 153,665 I by Marilyn E Coors as Trustee of Peter H Coors 2013 Grantor Retained Annuity Trust XV dtd 6/7/2013
Class B Common Stock 71,867 I by Marilyn E Coors as TTEE of the Peter H Coors 2011 Grantor Retained Annuity Trust VII dtd 9/2/11
Class B Common Stock 39,405 I by Marilyn E. Coors as Trustee of Peter H. Coors 2012 Grantor Retained Annuity Trust XI
Class B Common Stock 13,563 I by Marilyn E. Coors as Trustee of Peter H. Coors 2013 Grantor Retained Annuity Trust dtd 3/4/13
Class B Common Stock 1,064 I By Spouse
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (Right to Buy) $ 32.66 10/01/2013 M 50,000 02/12/2006 02/12/2014 Class B Common Stock 50,000 $ 0 16,667 ( 3 ) D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
COORS PETER H
1225 17TH STREET
SUITE 3200
DENVER, CO80202
X X Chairman of the Board
Signatures
Kathleen Kirchner, by Power of Attorney 10/03/2013
Signature of Reporting Person Date
Explanation of Responses:
( 1 )The reporting person's option exercise and sale reported in this Form 4 include shares sold in connection with the cashless exercise of options effected pursuant to a Rule 10b5-1 Trading Plan previously adopted by the reporting person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934.
( 2 )The price reported represents the weighted average sales price of shares of Class B common stock sold in multiple transactions at prices ranging from $50.18 to $50.44. The reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range.
( 3 )The reporting person beneficially owns an additional 83,333 stock options of the same class, which vested on 2/12/2007.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

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