Sec Form 4 Filing - DICAMILLO GARY T @ Purple Innovation, Inc. - 2018-03-27

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person DICAMILLO GARY T 2. Issuer Name and Ticker or Trading Symbol Purple Innovation, Inc. [ PRPL] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X __ Director _____ 10% Owner _____ Officer (give title below) _____ Other (specify below) (Last) (First) (Middle) C/O PURPLE INNOVATION, INC., 123 EAST 200 NORTH 3. Date of Earliest Transaction (MM/DD/YY) 03/27/2018 (Street) ALPINE, UT84004 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Class A Common Stock 03/27/2018 J( 1 ) 55,904 A $ 0 ( 1 ) 55,904 ( 2 ) D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Warrants $ 11.5 03/27/2018 J( 1 ) 93,382 03/04/2018 02/02/2023 Class A Common Stock 46,691 $ 0 ( 1 ) 93,382 D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other DICAMILLO GARY T C/O PURPLE INNOVATION, INC. 123 EAST 200 NORTH ALPINE, UT84004 X Signatures /s/ Gary T. DiCamillo 03/29/2018 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Represents receipt of the reporting person's pro rata distribution of the shares of Class A common stock and warrants of the registrant held by Global Partner Sponsor I LLC. ( 2 )27,952 shares of Class A common stock are subject to vesting. Such shares shall vest on the first day that the closing price of the Class A common stock is at or above $12.50 for 20 trading days over a 30 trading day period immediately preceding such day. Shares that do not vest by February 2, 2026 shall be forfeited.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

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