Sec Form 4 Filing - LIVELY DORVIN D @ Planet Fitness, Inc. - 2020-11-10

Insider filing report for Changes in Beneficial Ownership
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Expires: November 30, 2011
Estimated average burden hours per response... 0.5
1. Name and Address of Reporting Person
LIVELY DORVIN D
2. Issuer Name and Ticker or Trading Symbol
Planet Fitness, Inc. [ PLNT]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
President
(Last) (First) (Middle)
C/O PLANET FITNESS, INC., 4 LIBERTY LANE WEST
3. Date of Earliest Transaction (MM/DD/YY)
11/10/2020
(Street)
HAMPTON, NH03842
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 11/10/2020 C 56,997 A $ 0 101,004 ( 1 ) D
Class A Common Stock 11/10/2020 S 56,997 D $ 75.0512 ( 2 ) 44,007 ( 1 ) D
Class A common stock 11/11/2020 C 26,995 A $ 0 71,002 ( 3 ) D
Class A Common Stock 11/11/2020 S 26,995 D $ 72.1397 ( 4 ) 44,007 ( 3 ) D
Class A Common Stock 11/11/2020 C 16,008 A $ 0 60,015 ( 3 ) D
Class A common stock 11/11/2020 S 16,008 D $ 72.7932 ( 5 ) 44,007 ( 3 ) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Holding Units and Class B common stock ( 1 ) ( 6 ) 11/10/2020 C 56,997 ( 1 ) ( 6 ) ( 6 ) Class A common stock 56,997 ( 1 ) $ 0 660,996 ( 6 ) D
Holding Units and Class B common stock ( 3 ) ( 6 ) 11/11/2020 C 43,003 ( 3 ) ( 6 ) ( 6 ) Class A common stock 43,003 ( 3 ) $ 0 617,993 ( 6 ) D
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
LIVELY DORVIN D
C/O PLANET FITNESS, INC.
4 LIBERTY LANE WEST
HAMPTON, NH03842
President
Signatures
/s/ Justin Vartanian, Attorney-in-Fact 11/12/2020
Signature of Reporting Person Date
Explanation of Responses:
( 1 )On November 10, 2020 Dorvin Lively exchanged 56,997 Common Units of Pla-Fit Holdings, LLC ("Holding Units") and 56,997 shares of Class B common stock of Planet Fitness, Inc. (the "Company") for 56,997 shares of Class A common stock of the Company, and substantially simultaneously sold all 56,997 shares of Class A common stock of the Company on the open market. Following the sale, Mr. Lively held 660,996 Holding Units and 660,996 shares of Class B common stock of the Company, as well as 44,007 shares of Class A common stock.
( 2 )The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $74.75 to $75.70, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
( 3 )On November 11, 2020 Dorvin Lively exchanged 43,003 Common Units of Pla-Fit Holdings, LLC ("Holding Units") and 43,003 shares of Class B common stock of Planet Fitness, Inc. (the "Company") for 43,003 shares of Class A common stock of the Company, and substantially simultaneously sold all 43,003 shares of Class A common stock of the Company on the open market. Following the sale, Mr. Lively held 617,993 Holding Units and 617,993 shares of Class B common stock of the Company, as well as 44,007 shares of Class A common stock.
( 4 )The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $71.50 to $72.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
( 5 )The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $72.51 to $73.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
( 6 )Pursuant to the terms of the Exchange Agreement dated as of August 5, 2015, as amended, by and among the Company, Pla-Fit Holdings, LLC and the holders from time to time of Holding Units and shares of Class B common stock, the holders thereof may exchange all or a portion of their Holding Units along with an equal number of shares of Class B common stock for shares of Class A common stock of the Company on a one-to-one basis (one Holding Unit and one share of Class B common stock together exchangeable for one share of Class A common stock). The holders thereof are not required to pay an exercise price in connection with any such exchange. The Holding Units do not expire. The Class B common stock provides the holder with one vote on all matters submitted to a vote of the Company's stockholders but does not entitle the holder to any of the economic rights associated with shares of the Company's Class A common stock.

Remarks:
Mr. Lively is President and Chief Financial Officer of the Company.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.